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Digital Advertising Manager Jobs in Connecticut (NOW HIRING)

Digital United

Account Manager, Marketing

Farmington, CT · On-site +1

$80K - $85K/yr

The Account Manager ensures accounts are not only well managed but continuously evolving and ... Strong working knowledge of digital advertising channels and performance metrics, with the ability ...

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All JobsDigital Advertising JobsDigital Advertising Manager JobsDigital Advertising Manager Jobs in Connecticut

Digital Advertising Manager information

See Connecticut salary details

$31.4K

$84.1K

$124.6K

How much do digital advertising manager jobs pay per year?

As of Aug 26, 2026, the average yearly pay for digital advertising manager in Connecticut is $84,059.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,200.00 and $106,100.00 per year, depending on experience, location, and employer.

What does a digital advertising manager do?

A Digital Advertising Manager is responsible for planning, executing, and optimizing online advertising campaigns across various digital platforms such as Google Ads, social media, and display networks. They analyze campaign performance, manage budgets, and collaborate with creative and marketing teams to achieve business objectives. Their goal is to drive targeted traffic, generate leads, and increase brand awareness through effective digital ad strategies. Additionally, they stay up-to-date with industry trends and emerging technologies to ensure campaigns remain competitive and effective.

What are some typical challenges digital advertising managers face when managing multiple campaigns simultaneously?

Digital Advertising Managers often juggle several campaigns across different platforms, which can present challenges such as maintaining consistent branding, tracking diverse metrics, and optimizing budgets in real time. Balancing the needs of various stakeholders while ensuring each campaign meets performance goals requires strong organizational and analytical skills. Leveraging automation tools and maintaining clear communication with creative and analytics teams can help address these complexities and drive successful results.

What are the key skills and qualifications needed to thrive as a digital advertising manager, and why are they important?

To thrive as a Digital Advertising Manager, you need expertise in campaign strategy, data analysis, and digital marketing principles, often supported by a degree in marketing or communications. Familiarity with ad platforms like Google Ads, Facebook Ads Manager, and analytics tools such as Google Analytics is typically required, along with relevant certifications. Strong project management, creativity, and communication skills help you collaborate effectively and deliver compelling campaigns. These abilities ensure campaigns are optimized, results-driven, and aligned with business goals in a rapidly evolving digital landscape.

What is the difference between Digital Advertising Manager vs Digital Marketing Specialist?

AspectDigital Advertising ManagerDigital Marketing Specialist
Primary FocusManaging paid advertising campaigns across platformsDeveloping overall digital marketing strategies including content, SEO, and social media
Required SkillsAd platform expertise, campaign optimization, analyticsContent creation, SEO, social media management, analytics
CertificationsGoogle Ads, Facebook Blueprint, Analytics certificationsGoogle Analytics, HubSpot, SEO certifications
Work EnvironmentAdvertising agencies, marketing departments, digital media firmsMarketing agencies, in-house marketing teams, consulting firms

While both roles involve digital marketing, the Digital Advertising Manager primarily focuses on managing paid ad campaigns and optimizing ad spend, whereas the Digital Marketing Specialist handles broader marketing strategies including content, SEO, and social media. The roles often overlap but differ in scope and specialization.

What are the most commonly searched types of Digital Advertising jobs in Connecticut?

The most popular types of Digital Advertising jobs in Connecticut are:

What cities in Connecticut are hiring for Digital Advertising Manager jobs?

Cities in Connecticut with the most Digital Advertising Manager job openings:

Digital Advertising Manager jobs near you
Infographic showing various Digital Advertising Manager job openings in Connecticut as of August 2026, with employment types broken down into 1% As Needed, 86% Full Time, 12% Part Time, and 1% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $84,059 per year, or $40.4 per hour.

Marketplace PPC (Advertising) Strategy Manager

Gorilla Commerce

Norwalk, CT • On-site, Remote

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 20 days ago

Job description

Position Snapshot
The PPC Strategy Manager owns on-platform advertising strategy across Amazon, Walmart, and other emerging marketplaces, and is accountable for turning that strategy into execution with a team of two campaign specialists. This role sets the direction on where to invest, optimize and test then translates those decisions into a clear directive for the team executes against. This role also owns the relationships with marketplace advertising partners (Amazon, Walmart Connect, and others), using those relationships and platform roadmaps to stay ahead of new ad products, betas, and investment opportunities. Deep fluency in the advertising consoles is essential: this person knows what each platform can and cannot do and builds strategy that maps to real optimizations. The ideal candidate pairs marketplace advertising expertise with solid people leadership and a test-and-learn mindset that scales as Gorilla Commerce expands its omnichannel footprint.
About Gorilla Commerce
What We Do: We're a leading e-commerce company focused on creating high-quality, affordable products that make everyday life easier.
Scale & Footprint: Headquartered in Norwalk, CT, Gorilla Commerce is a Top 10 Amazon U.S. seller with rapid growth and expanding into an omnichannel presence.
Industry Differentiator: Known for our flagship brand, Gorilla Grip, we combine creativity with data-driven insights to deliver obsession-worthy products.
Culture Highlights: Fast-paced, collaborative, and customer-focused environment where innovation and growth thrive.
Impressive Growth: We're a rapidly growing e-commerce company with ambitious plans to expand our reach and evolve into a true omnichannel business.
What You'll Do
  • Set marketplace advertising strategy: Own on-platform advertising strategy across Amazon, Walmart, and other emerging marketplaces - defining where to invest, where to pull back, and how spend maps to growth and profitability goals by category and product lifecycle stage.
  • Own marketplace partner relationships: Serve as the primary point of contact for Amazon, Walmart Connect, Target Plus, and other marketplace advertising partners; leverage those relationships to surface new ad products, betas, and investment opportunities, and bring platform roadmap intelligence back into planning.
  • Drive the test-and-learn roadmap: Define the testing agenda - identify what is worth A/B testing (creative, bids, targeting, placements, dayparting, new ad formats), prioritize the roadmap by expected impact, and set clean success criteria and read-out standards so results are trusted and actionable.
  • Lead and direct the execution team: Translate strategy into clear, prioritized execution briefs for two remote campaign specialists; delegate build and optimization work, review execution for quality, unblock issues, and ensure changes ship on time.
  • Manage and develop remote talent: Manage, coach, and develop two remote campaign/execution specialists - setting goals, giving feedback, and building a high-performing, accountable team.
  • Recommend investment for leadership approval: Develop advertising investment recommendations - budget levels, reallocation, and efficiency targets (ACoS / TACoS / ROAS) - and present them to leadership for approval; execute approved spend and monitor pacing and efficiency against plan.
  • Partner cross-functionally: Partner cross-functionally with Product Management, Creative, and Merchandise Planning to align advertising with launches, pricing, promotions, and inventory, and to connect ad performance to organic rank and total marketplace performance.
  • Scale with AI and automation: Champion AI and automation in the advertising workflow - adopting tooling that scales campaign monitoring, measurement, and optimization as the catalog and channel count grow.

What You'll Bring
  • 5+ years of experience in marketplace or digital advertising, with hands-on ownership of Amazon Advertising and Walmart Connect campaigns; Roundel or other advertising experience a plus.
  • Expert, hands-on knowledge of advertising campaign architecture, bidding, targeting, match types, budgets, and reporting.
  • Demonstrated success building and running a structured test-and-learn / A/B testing program that drove measurable efficiency or growth gains.
  • Experience directly managing people, preferably remote and/or globally distributed employees, with a track record of developing high performers.
  • Experience owning or external partner relationships.
  • Strong command of advertising performance metrics (ACoS, TACoS, ROAS) and the ability to tie spend decisions to growth, profitability, and organic rank.
  • Ability to translate strategy into clear execution briefs and hold a team accountable to quality and timelines.
  • Proficiency with AI productivity and automation tools (e.g., Claude, ChatGPT) to scale advertising workflows a plus.
  • Excellent written and verbal communication and executive presentation skills, with the ability to influence leadership on investment decisions.
  • Highly organized, detail-oriented, and comfortable managing multiple workstreams across a rapidly evolving marketplace environment.
  • Ownership mindset - deep accountability for advertising performance, team output, and partner relationships.

What We Offer
At Gorilla Commerce, we believe great work deserves great rewards. Here's what you can expect when you join our team:
• Competitive Benefits Package
  • Health Coverage: Comprehensive medical, dental, and vision plans, including a free medical option.
  • 401(k) with Company Match: Supporting your long-term financial wellness.
  • Paid Time Off: Generous PTO, holidays, and "Birthday Your Way" - take a day off during your birthday month.
  • Parental Leave: Paid time off for new parents.
  • Wellness Support: Mental health resources, free gym in our Norwalk office, and Employee Assistance Programs.

• Flexible Work Arrangement
  • Hybrid schedule with three in-office days (Monday-Wednesday)
  • Remote Flex Week: One fully remote week per year-the week between Christmas and New Year

• Perks That Matter
  • Learning & Development: Professional development encouraged and opportunities provided annually.
  • Lifestyle Benefits: Commuter assistance, pet-friendly office, and wellness programs.
  • Culture Perks: Free snacks, coffee, and team events to keep our community strong.

Candidates residing in Connecticut, New York, or New Jersey will follow a hybrid schedule, working from our Norwalk, CT headquarters three days per week. For candidates based outside of these states, the role is fully remote.
Equal Opportunity Statement
We welcome teammates from all backgrounds, identities, and experiences. If you think you're a great fit, we encourage you to apply.

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