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Digital Advertising Manager Jobs in California (NOW HIRING)

JAMS, Inc.

Advertising Performance Manager

Irvine, CA · Hybrid

Manages media planning, buying, and execution across digital, print, and partner channels, ensuring campaigns are effectively placed and delivered. * Manages relationships with advertising partners ...

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Digital Advertising Manager information

See California salary details

$32.6K

$87.2K

$129.3K

How much do digital advertising manager jobs pay per year?

As of Sep 1, 2026, the average yearly pay for digital advertising manager in California is $87,206.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,600.00 and $110,000.00 per year, depending on experience, location, and employer.

What does a digital advertising manager do?

A Digital Advertising Manager is responsible for planning, executing, and optimizing online advertising campaigns across various digital platforms such as Google Ads, social media, and display networks. They analyze campaign performance, manage budgets, and collaborate with creative and marketing teams to achieve business objectives. Their goal is to drive targeted traffic, generate leads, and increase brand awareness through effective digital ad strategies. Additionally, they stay up-to-date with industry trends and emerging technologies to ensure campaigns remain competitive and effective.

What are some typical challenges digital advertising managers face when managing multiple campaigns simultaneously?

Digital Advertising Managers often juggle several campaigns across different platforms, which can present challenges such as maintaining consistent branding, tracking diverse metrics, and optimizing budgets in real time. Balancing the needs of various stakeholders while ensuring each campaign meets performance goals requires strong organizational and analytical skills. Leveraging automation tools and maintaining clear communication with creative and analytics teams can help address these complexities and drive successful results.

What are the key skills and qualifications needed to thrive as a digital advertising manager, and why are they important?

To thrive as a Digital Advertising Manager, you need expertise in campaign strategy, data analysis, and digital marketing principles, often supported by a degree in marketing or communications. Familiarity with ad platforms like Google Ads, Facebook Ads Manager, and analytics tools such as Google Analytics is typically required, along with relevant certifications. Strong project management, creativity, and communication skills help you collaborate effectively and deliver compelling campaigns. These abilities ensure campaigns are optimized, results-driven, and aligned with business goals in a rapidly evolving digital landscape.

What is the difference between Digital Advertising Manager vs Digital Marketing Specialist?

AspectDigital Advertising ManagerDigital Marketing Specialist
Primary FocusManaging paid advertising campaigns across platformsDeveloping overall digital marketing strategies including content, SEO, and social media
Required SkillsAd platform expertise, campaign optimization, analyticsContent creation, SEO, social media management, analytics
CertificationsGoogle Ads, Facebook Blueprint, Analytics certificationsGoogle Analytics, HubSpot, SEO certifications
Work EnvironmentAdvertising agencies, marketing departments, digital media firmsMarketing agencies, in-house marketing teams, consulting firms

While both roles involve digital marketing, the Digital Advertising Manager primarily focuses on managing paid ad campaigns and optimizing ad spend, whereas the Digital Marketing Specialist handles broader marketing strategies including content, SEO, and social media. The roles often overlap but differ in scope and specialization.

What are the most commonly searched types of Digital Advertising jobs in California?

The most popular types of Digital Advertising jobs in California are:

What cities in California are hiring for Digital Advertising Manager jobs?

Cities in California with the most Digital Advertising Manager job openings:

Digital Advertising Manager jobs near you
Infographic showing various Digital Advertising Manager job openings in California as of August 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $87,206 per year, or $41.9 per hour.

Digital Advertising Specialist

Beverly Hills, CA • On-site

Hot 8 Yoga
51 - 200 employees
Learn more about Hot 8 Yogaexternal

$35 - $48/hr

Part-time

Posted 5 days ago

Job description

About Hot 8 Yoga
At Hot 8 Yoga, we embody the practice we teach. Powered by heat, movement, and community, we are the premier hot yoga studio coast to coast with locations across California and New York City. Our philosophy is rooted in connection and in the belief that true transformation begins when individuals step into purpose-driven work. We offer a wide range of class styles, so there's space for every level and every body and our studios are sleek, spotless, and intentionally hot.
We are more than a yoga studio, we are a community. If you are passionate about wellness and looking to contribute to a professional, supportive, and mission-driven environment, we'd love to hear from you!
About the Digital Advertising Specialist Role
Temporary Part-Time | Up to 29 Hours per Week | Up to 90 Days | Potential Full-Time Opportunity
$35-$48 per hour | In-Office
This is a highly collaborative role on the Hot 8 Yoga marketing team, combining four areas of expertise: digital advertising strategy, audience targeting, ad copy ideation and buildout, and continuous optimization.
The Digital Advertising Specialist works closely with our Senior Marketing Manager and creative team to plan and run the digital advertising campaigns that support Hot 8 Yoga's overall marketing strategy and studio growth goals.
This role manages paid social, paid search, and paid display advertising, including retargeting campaigns in support of key business objectives like Welcome Week sign-ups and membership growth. The best Digital Advertising Specialists are skilled at building and adjusting campaigns with multiple ad campaigns and ad sets with multiple ads within a single platform, and doing so across Meta, Google, and TikTok regularly, across all Hot 8 Yoga locations.
The overall goal of this role is to optimize ad spend and allocation of effort to continuously improve ROI in a way that generates quality leads and trials.
Role Responsibilities
Digital Advertising Strategy
  • Strategize specific digital advertising tactics involving paid social media and/or paid search engine marketing according to the available budget, goals, and industry research.
  • Provide recommendations to the Senior Marketing Manager and internal marketing team regarding execution of the digital advertising game plan.
  • Research Hot 8 Yoga's content assets and customer personas to ensure digital advertising strategy aligns with broader marketing efforts.

Digital Ad Creation and Optimization
  • Develop various types of digital ads for use in social media, search engines (search and display), and other websites and digital advertising media.
  • Write and edit digital ad copy, optimized for each ad platform.
  • Build out various types of paid social media promotions, including boosted posts, traffic ads, and lead ads.
  • Collaborate with the creative team on the production of visual media to be used for digital advertising purposes.
  • Ensure digital ads are integrated within each marketing campaign and conform to Hot 8 Yoga's brand guidelines, and track UGC video live dates, usage rates, and expiring content.
  • Provide direct support to the Senior Marketing Manager and creative team in the production of digital ad campaigns.

Data Analysis & Reporting
  • Analyze data and performance metrics of each digital ad campaign.
  • Collaborate with internal and technical teams to ensure data integration between marketing software tools, platforms, and reporting systems.
  • Create clear reports that provide critical insights into the metrics that matter for digital advertising.

Ideal Skills, Qualities & Values
  • Minimum 5 years of marketing experience managing digital advertising campaigns.
  • Highly proficient in Google Ads and Google Analytics.
  • Highly proficient in the Meta Ads ecosystem.
  • Excellent copywriting and communication skills.
  • Prudent financial sense and resourceful with budgets.
  • Propensity for technology, creative thinking, and inbound marketing theory.
  • Positive attitude and enjoys solving problems.
  • High-level understanding of CRM platforms, marketing technology, and data integrations (bonus for previous experience with tools like Zapier, AXLE, and Mindbody).
  • Strong organizational skills and attention to detail.
  • Desire to grow in learning and professional development.

Position Type & Compensation
This is a temporary, part-time W-2 position for an assignment of up to 90 days, with the potential opportunity to transition to regular full-time employment.
Schedule: Up to 29 hours per week, in-office.
Classification: Nonexempt.
Hourly Pay Range: $35-$48 per hour, based on experience and qualifications.
Based on business needs, performance, qualifications, and overall fit, Hot 8 Yoga may consider the employee for a regular full-time position. Conversion to regular full-time employment is not guaranteed.
If offered a regular full-time position, the currently anticipated salary range is $85,000-$100,000 annually, based on experience and qualifications.

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