Demand Generation Strategist Jobs in Silver Spring, MD

The Regional Sales Director is accountable for leading regional sales performance and launch excellence within a specific geographical area and/or aligned to specific hospital or large group practice accounts. This role leads and develops Account Managers to execute regional business plans, drive demand generation and appropriate product utilization, and achieve sales objectives in a compliant manner.

The Regional Sales Director provides field leadership across a complex and matrixed commercial environment, partnering with sales leadership, commercial operations, marketing, market access, account management, and other cross-functional partners. This role translates national strategy into regional execution, monitors local market dynamics and team performance, and provides feedback on market conditions, customer insights, and marketing tactics.

• Recruit, hire, coach, develop, and manage Account Managers to build a high-performing regional team

• Lead regional launch execution to drive awareness, demand generation, appropriate utilization, and sales performance for the launch product.

• Develop and execute regional business plans that prioritize key accounts, customer segments, market opportunities, and resource allocation.

• Provide effective leadershipto the sales team to compliantly meet and exceed sales targets.

• Execute the approved marketing planwith the regional team to maximize market penetration

• Identify and monitor local market conditionsto build strong customer relationships and adapt strategies accordingly.

• Ensure timely and effective deliveryof marketing and sales tactics within the region.

• Collaborate on goal setting and performance measuresat all levels to ensure achievement.

• Leverage data, dashboards, and performance insights to monitor business results, identify performance gaps, coach Account Managers, optimize execution, and guide resource allocation to achieve client and organizational objectives.

• Set clear performance expectations, provide ongoing coaching and feedback, and manage performance and disciplinary matters to ensure accountability, compliance, and a high-performing team culture.

• Conduct regular field ride-alongswith account managers to provide hands-on coaching

• Build a high-performing, accountable culture that drives achievement, engagement, development, and retention.

• Ensure compliancewith all field activities and company guidelines.

Why you?

Basic Qualifications:

• BA/BS degree from an accredited institution.

• Valid driver's license.

• Minimum of 7 years of experience in pharmaceutical, medical, or related medical sales

• Minimum 2 years of successful district/regional field management experience

• Experience in leading teams in hospitals, health systems and large practice groups

• Understanding of hospital decision-making processes, clinical pathways, formulary management, and antimicrobial stewardship programs.

Preferred Qualifications:

• Proven top tier success leading high-performing hospital, specialty, or account-based sales teams in complex healthcare environments

• Demonstrated experience launching specialty, anti-infective, infectious disease, or hospital-based products with accountability for performance against launch objectives.

• Deep understanding of hospital, health-system and/or large practice group decision-making processes, including formulary management, antimicrobial stewardship programs, clinical pathways, protocol development and demand generation.

• Experience leading teams that engage multiple stakeholders, including clinical/non-clinical customers

• Strong account management leadership experience within IDNs, health systems, academic medical centers, and/or large group practice organizations.

• Demonstrated ability to coach and develop account managers on strategic account planning, stakeholder mapping, business acumen, execution excellence and driving sales.

• Proven success working within highly matrixed organizations and leading coordinated execution across sales, market access, reimbursement, organized provider accounts, medical affairs, and marketing functions.

• Experience translating access wins, formulary approvals, and protocol adoption into sustained product utilization and prescribing behavior.

• Strong analytical skills with a track record of using data, account insights, and performance metrics to drive business results and resource allocation decisions.

• Demonstrated excellence in building culture, talent development, and performance management during periods of rapid growth or launch readiness.

• Anti-infective, hospital specialty, or infectious disease experience strongly preferred.

• Experience leading teams responsible for access enablement and/or demand generation activities across hospital accounts preferred

• MBA or advanced healthcare/business degree preferred.

Leadership Capabilities:

• Accountability

• Strategic Thinking

• Coaching Excellence

• Business Acumen

• Matrix Leadership

• Stakeholder Influence

• Enterprise Collaboration

• Execution Discipline

Skills:

• Demonstrated abilityto adhere to all regulatory, legal, and compliance standards.

• Exceptional presentation and selling skills, coupled with strong business acumen.

• Proficiency in computer skills, including Microsoft Office.

• Excellent oral and written communication skills.

• Strong analytical and technical abilities, with a focus on customer service to exceed business goals.

Requirements:

• Willingness to travel up to 50%, including overnight travel

• Ability to lift and/or move up to 35 pounds

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Skills

Account Management, Cross-Functional Work, Data to Insights, Digital Fluency, Omnichannel, Scientific LiteracyThe US annual base salary for new hires in this position ranges from $186,750 to $311,250. The US salary ranges take into account a number of factors including work location within the US market, the candidate's skills, experience, education level and the market rate for the role. In addition, this position offers an annual bonus and eligibility to participate in our share based long term incentive program which is dependent on the level of the role. Available benefits include health care and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and paid caregiver/parental and medical leave. If salary ranges are not displayed in the job posting for a specific country, the relevant compensation will be discussed during the recruitment process.

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at -usrecruitment.adjustments@gsk.com

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

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