Tri Delta is seeking a Digital Media Specialist to deploy digital content for Tri Delta’s website, email marketing and texting platforms while regularly reporting on marketing efforts to ensure strategic, data-driven decisions guide our work. This individual will also contribute to the ongoing maintenance, organization, planning and upkeep of all digital platforms. The role will collaborate closely with the Brand Support Manager, Digital role and Tri Delta’s entire Brand Advancement team, including the content development team, but will not be creating content directly.
The ideal candidate will combine their proven technical proficiency with data analytic tools and digital marketing platforms with their passion to support mission-driven organizations.
Why work for Tri Delta?
Benefits including health insurance (medical, dental, & vision), retirement, & life insurance
Responsibilities will include, but are not limited to, the following:
Digital Analytics & Reporting:
Collaborate with the Brand Support Manager - Digital, to monitor, analyze, and report on the performance of Tri Delta’s digital communication channels, including website, email, SMS, social media, podcast, and paid media initiatives.
Email, SMS & Web Communications:
Assist in the management of the account engagement email system, including monitoring prospect limits, custom fields, campaigns, forms, reporting, and communication preferences.
Website & Content Management:
In partnership with the Brand Support Manager – Digital, maintain and update content across Tri Delta’s website and chapter websites to ensure accuracy, consistency, and alignment with organizational priorities.
Paid Media:
Assist in the planning, execution, optimization, and reporting of paid digital advertising campaigns across platforms such as Meta, Google, and other relevant channels.
Support audience development, campaign targeting, budget allocation, and performance monitoring to maximize campaign effectiveness.
Social Media Analytics:
Develop reporting and recommendations that inform content strategy, audience engagement efforts, member engagement, and overall social media performance.
Podcast Production & Reporting:
Support the publishing, distribution, promotion, and ongoing management of Tri Delta podcast content.
Project & Event Support:
Fulfill professional expectations of all Tri Delta employees:
Conduct all work with a focus on elevating Tri Delta’s brand as a premier women’s organization dedicated to helping women live, learn, and lead – with Purpose, for a lifetime.
Be passionate about serving others (e.g., Tri Delta employees, Board members, collegiate and alumnae members) and helping them become the best versions of themselves.
Education
Bachelor’s degree in Communications, Marketing, Digital Media, Information Technology, or a related field.
Skills
Digital Strategy & Analytics: Ability to analyze and interpret digital marketing and communication data across multiple channels. Familiarity using analytics and reporting tools to measure performance, identify trends, and provide actionable recommendations. Understanding of key performance indicators (KPIs), audience engagement metrics, conversion tracking, and data-driven decision-making.
Email, SMS & App Communications: Experience executing campaigns through marketing automation platforms (e.g. Pardot, EventMobi, Mogli, Salesforce Marketing Cloud, Mailchimp, or similar tools). Strong writing and editing skills with attention to tone, clarity, and brand consistency. Understanding of email & SMS campaign management, segmentation, and performance tracking.
Website & Content Management: Experience with content management systems (e.g., WordPress, Drupal); Basic photo editing skills (e.g., resizing, recoloring) using tools like Photoshop or Canva; Ability to maintain and update web content in alignment with brand standards.
Paid Media: Familiarity with planning, executing, and evaluating paid digital advertising campaigns across platforms such as Meta Ads Manager and Google Ads. Understanding of audience targeting, campaign objectives, budget management, performance reporting, and optimization strategies. Ability to leverage campaign insights to improve results and support organizational goals.
Podcast Production & Reporting: Ability to support podcast publishing, distribution, and promotion efforts while ensuring content is delivered accurately and on schedule. Experience tracking podcast performance metrics, analyzing audience engagement, and providing recommendations to improve reach and listener experience.
Experience
Important Considerations
Tri Delta’s employees are called to kindness, appreciate each other’s unique abilities, and value diverse perspectives. We welcome candidates with a wide range of experiences, identities and viewpoints. At Tri Delta, we don’t just accept differences–we celebrate and support the diverse backgrounds and skills of our employees and believe that they make us stronger. We are proud to be an Equal Opportunity Employer and are committed to a workplace free of discrimination and harassment.