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Graphic Designer

Department: Operations Division: Manufacturing

At Daniel Defense, Only the Best Build the Best

Daniel Defense engineers and manufactures the worlds finest weapon systems and accessories. Our mission to Honor God. Defend Freedom is accomplished by serving customers and providing top quality solutions to our military, law enforcement and civilians that are seeking premium firearms for home defense, hunting, and sport shooting.

The Senior Graphic Designer is a highly skilled creator responsible for elevating the Daniel Defense brand through expert-level design execution, hands-on production, and cross-department collaboration. This role blends advanced creative capabilities with the ability to work directly with leadership, internal stakeholders, and select external partners.

Job Summary

The Senior Graphic Designer leads high-level creative execution across print, digital, product, and environmental touchpoints. This role is expected to take full ownership of complex projects, drive elevated aesthetics, and ensure brand consistency, while still being highly engaged in daily hands-on design work. The Senior Graphic Designer serves as a creative partner to leadership, collaborates across departments, and supports outreach to external partners, vendors, and media outlets when needed.

Essential Functions:

High-Level Creative Execution

• Lead the concepting, design, and production of advanced creative work including campaigns, digital experiences, print collateral, packaging, tradeshow materials, and product-support assets.
• Execute high-quality visual solutions across multiple platforms with a strong command of layout, typography, composition, and storytelling.
• Oversee complex design projects from concept through final production with minimal supervision.

Brand Stewardship

• Strengthen and evolve the Daniel Defense brand through refined design standards, ensuring consistency and clarity across all deliverables.
• Develop advanced brand assets, templates, and systems to improve quality and efficiency across the organization.
• Provide expert feedback and guidance to other designers to ensure brand integrity.

Cross-Functional Collaboration

• Work closely with Marketing leadership to translate strategic goals into high-impact visual solutions.
• Partner with Product Development, Sales, Digital Commerce, and other internal teams to support initiatives with elevated design.
• Collaborate with external photographers, videographers, printers, creative vendors, and media partners to produce best-in-class materials.

Content Production & Visual Development

• Create multimedia assets, motion graphics, and digital content to support marketing campaigns and product launches.
• Prepare files for print and digital delivery, ensuring accuracy, compliance, and production readiness.

Quality, Compliance, and Industry Awareness

• Maintain an expert understanding of firearms industry regulations and ensure all materials adhere to legal and safety guidelines.
• Pursue continuous improvement in design quality, workflow efficiency, and creative innovation.
• Contribute to company initiatives in Safety, Quality, 6S, Delivery, and Productivity.

Other responsibilities:

• Provide mentorship and technical guidance to junior and mid-level designers when requested.

• Responsible for demonstrating commitment to and leadership of environmental health and safety principles, policies and procedures.

• Provides adequate support, training and development to team members to continuously improve Safety, 6S, Quality, Delivery and Productivity.

• Expected to be a contributor to the company standards on high integrity, safety, fair and equitable treatment and a positive work environment

• Other responsibilities as deemed appropriate or necessary by management.

Knowledge, Skills, and Abilities:

• Bachelors degree I Graphic Designer, Visual Communication or a related field; or a combination of related experience, education and/or training to sufficiently and successfully perform the essential functions of the job.

• 4-7 years of professional design experience.

• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD); strong capability in motion/video tools (After Effects, Premiere, or equivalent).

• Strong understanding of brand systems, marketing fundamentals, and multi-channel creative execution.

• Advanced skills in typography, color theory, layout, and composition.

• Strong collaboration skills with ability to work closely with leadership, cross-functional teams, and external partners.

• Exceptional attention to detail and ability to manage multiple projects under tight deadlines.

• Strong understanding of firearms safety, industry standards, and compliance requirements.

• Demonstrated ability to work in accordance with our Company Values.

Physical Requirements:

• Must be able to lift and carry awkward items weighing up to 50 pounds.
• Requires intermittent standing, walking, sitting and bending throughout the workday.
• Must be able to work in a manufacturing environment, to include working in and around machinery, exposure to noise and chemicals, lights/lasers, etc.
• Must be able to wear appropriate Personal Protection Equipment as required by your position and/or Company policy.

Daniel Defense is an EOE AA M/F/Vet/Disability employer and promotes a "Drug-Free Workplace."

Note: The statements above are intended to describe the general nature and level of work being performed by those assigned to the job. This list is not intended to be an exhaustive list of responsibilities, duties, and skills required of personnel in this job. Responsibilities are subject to change at the discretion of the employer and do not establish a contract of employment Daniel Defense is an at-will employer.

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