Job Summary:
Merchants Bonding Company is looking for a Marketing Data Analyst to join their growing team. This role focuses on building and maintaining data pipelines and dashboards that support marketing performance and growth initiatives, while providing actionable insights to stakeholders.
Responsibilities:
• Build and maintain data pipelines that pull from platforms such as Salesforce, Marketo, Google Analytics, LinkedIn, and paid media channels
• Implement API integrations and use scripting (Python, SQL, or similar) to automate data collection, transformation, and reporting
• Combine multiple data sources into clean, reliable datasets for analysis and reporting
• Monitor data quality and resolve discrepancies across systems
• Develop and maintain dashboards that track marketing performance across channels
• Ensure stakeholders have access to accurate, up-to-date reporting
• Track and report on key metrics such as ROI, CPA, conversion rates, and campaign performance
• Identify trends, anomalies, and performance gaps through ongoing monitoring
• Translate data into clear, actionable insights for marketing and business stakeholders
• Partner with marketing team members to define reporting needs and success metrics
• Deliver ad hoc analysis and data insights to support business decisions
• Help standardize reporting and measurement practices
• Implement A/B and multivariate testing frameworks, including tracking and measurement
• Analyze results and provide clear recommendations for optimization
• Implement and contribute to a structured 'test and learn' approach to improve performance over time
Qualifications:
Required:
• Experience working with Python, SQL, or a similar language to pull, manipulate, and analyze data
• Experience working with APIs and integrating data from marketing platforms (Google, LinkedIn, CRM systems such as Salesforce or Marketo)
• Experience building and maintaining dashboards using tools such as Power BI, Looker Studio, or QuickSight
• Strong understanding of marketing performance metrics (ROI, CPA, conversion rates, CTR)
• Experience automating data pipelines and reporting workflows
• Familiarity with A/B and multivariate testing and measurement
• General understanding of digital marketing channels (SEO, SEM, paid media, email)
• Minimum 3 years experience in marketing analytics, data analytics, or related field.
Company:
Merchants Bonding Company is an insurance company offering contract surety bonds, commercial license, notary, probate, and fidelity bonds. Founded in 1933, the company is headquartered in Des Moines, USA, with a team of 201-500 employees. The company is currently Growth Stage.