Consumer Insights Manager
Boston, MA · On-site
Data & Insight Tools * Leverage syndicated research sources, customer data, and industry ... Agency and budget management with ability to build relationships, work in partnership with research ...
Consumer Insights Manager
Boston, MA · On-site
Data & Insight Tools * Leverage syndicated research sources, customer data, and industry ... Agency and budget management with ability to build relationships, work in partnership with research ...
Consumer Insights Manager
Boston, MA · On-site
Data & Insight Tools * Leverage syndicated research sources, customer data, and industry ... Agency and budget management with ability to build relationships, work in partnership with research ...
Consumer Insights Manager
Boston, MA · On-site
Data & Insight Tools * Leverage syndicated research sources, customer data, and industry ... Agency and budget management with ability to build relationships, work in partnership with research ...
Consumer Insights Manager
Boston, MA · On-site
Data & Insight Tools * Leverage syndicated research sources, customer data, and industry ... Agency and budget management with ability to build relationships, work in partnership with research ...
Consumer Insights Manager
Boston, MA · On-site
Data & Insight Tools * Leverage syndicated research sources, customer data, and industry ... Agency and budget management with ability to build relationships, work in partnership with research ...
Data & Insight Tools * Leverage syndicated research sources, customer data, and industry ... Agency and budget management with ability to build relationships, work in partnership with research ...
Quick apply
Data & Insight Tools * Leverage syndicated research sources, customer data, and industry ... Agency and budget management with ability to build relationships, work in partnership with research ...
Consumer Insights Manager
Boston, MA · On-site
Data & Insight Tools * Leverage syndicated research sources, customer data, and industry ... Agency and budget management with ability to build relationships, work in partnership with research ...
Consumer Insights Manager
Boston, MA · On-site
Data & Insight Tools * Leverage syndicated research sources, customer data, and industry ... Agency and budget management with ability to build relationships, work in partnership with research ...
Provides an in-depth understanding of consumer, customer and market to provide insights that are ... Develop, manage and execute consumer insights learning plan to support brand strategies ...
Provides an in-depth understanding of consumer, customer and market to provide insights that are ... Develop, manage and execute consumer insights learning plan to support brand strategies ...
Consumer Insights Manager
Lakeville, MA · On-site
Provides an in-depth understanding of consumer, customer and market to provide insights that are ... Develop, manage and execute consumer insights learning plan to support brand strategies ...
Consumer Insights Manager
Lakeville, MA · On-site
Provides an in-depth understanding of consumer, customer and market to provide insights that are ... Develop, manage and execute consumer insights learning plan to support brand strategies ...
Consumer Insights Manager
Middleborough, MA · On-site
$116K - $145K/yr
Provides an in-depth understanding of consumer, customer and market to provide insights that are ... Develop, manage and execute consumer insights learning plan to support brand strategies ...
Consumer Insights Manager
Middleborough, MA · On-site
$116K - $145K/yr
Provides an in-depth understanding of consumer, customer and market to provide insights that are ... Develop, manage and execute consumer insights learning plan to support brand strategies ...
Provides an in-depth understanding of consumer, customer and market to provide insights that are ... Develop, manage and execute consumer insights learning plan to support brand strategies ...
Provides an in-depth understanding of consumer, customer and market to provide insights that are ... Develop, manage and execute consumer insights learning plan to support brand strategies ...
Consumer Insights Manager
Lakeville, MA · Hybrid
$116K - $145K/yr
Provides an in-depth understanding of consumer, customer and market to provide insights that are ... Develop, manage and execute consumer insights learning plan to support brand strategies ...
Consumer Insights Manager
Lakeville, MA · Hybrid
$116K - $145K/yr
Provides an in-depth understanding of consumer, customer and market to provide insights that are ... Develop, manage and execute consumer insights learning plan to support brand strategies ...
Provides an in-depth understanding of consumer, customer and market to provide insights that are ... Develop, manage and execute consumer insights learning plan to support brand strategies ...
Provides an in-depth understanding of consumer, customer and market to provide insights that are ... Develop, manage and execute consumer insights learning plan to support brand strategies ...
... Manager in Boston, MA, to shape marketing strategies and support business growth. This role requires a strategic leader who can build a deep customer understanding and lead insight projects. With ...
... Manager in Boston, MA, to shape marketing strategies and support business growth. This role requires a strategic leader who can build a deep customer understanding and lead insight projects. With ...
Customer Marketing Manager
Boston, MA · Remote
Customer Insight-Led Strategy & Segmentation * Partner with CSM, AM, Product, and Data/Analytics ... and account management motion * Gather field feedback from CSMs and AMs to refine targeting ...
Quick apply
Customer Marketing Manager
Boston, MA · Remote
Customer Insight-Led Strategy & Segmentation * Partner with CSM, AM, Product, and Data/Analytics ... and account management motion * Gather field feedback from CSMs and AMs to refine targeting ...
VP of Customer Marketing
Boston, MA · On-site
Use customer insight to influence lifecycle priorities, community investments, content strategy, and executive decision-making * Leadership and Team Management * Build, lead, and develop a high ...
VP of Customer Marketing
Boston, MA · On-site
Use customer insight to influence lifecycle priorities, community investments, content strategy, and executive decision-making * Leadership and Team Management * Build, lead, and develop a high ...
Customer Success Operations Manager, Customer Digital Products
Burlington, MA · On-site
$87K - $131K/yr
Capture the Voice of Customer, value narratives, success rates, and Voice of Sales insights to ... Bachelor's degree in business management, marketing, engineering, biotechnology, or a related ...
Customer Success Operations Manager, Customer Digital Products
Burlington, MA · On-site
$87K - $131K/yr
Capture the Voice of Customer, value narratives, success rates, and Voice of Sales insights to ... Bachelor's degree in business management, marketing, engineering, biotechnology, or a related ...
Customer Success Operations Manager, Customer Digital Products
Burlington, MA · On-site
$87K - $131K/yr
Capture the Voice of Customer, value narratives, success rates, and Voice of Sales insights to ... Bachelor's degree in business management, marketing, engineering, biotechnology, or a related ...
Customer Success Operations Manager, Customer Digital Products
Burlington, MA · On-site
$87K - $131K/yr
Capture the Voice of Customer, value narratives, success rates, and Voice of Sales insights to ... Bachelor's degree in business management, marketing, engineering, biotechnology, or a related ...
Sr Manager, VOC Insights and Analytics (Hybrid, Webster or Boston)
Webster, MA · On-site
$130K - $170K/yr
Proven success leading customer insight programs, influencing executive decision-making, and driving measurable business outcomes. * Experience managing analytical talent and developing high ...
Sr Manager, VOC Insights and Analytics (Hybrid, Webster or Boston)
Webster, MA · On-site
$130K - $170K/yr
Proven success leading customer insight programs, influencing executive decision-making, and driving measurable business outcomes. * Experience managing analytical talent and developing high ...
The Manager works across strategy and delivery to turn customer insight, data, and business needs into actionable marketing strategies and measurable outcomes. As a Manager, you will be responsible ...
The Manager works across strategy and delivery to turn customer insight, data, and business needs into actionable marketing strategies and measurable outcomes. As a Manager, you will be responsible ...
Product Marketing Manager, Travel
Boston, MA · On-site
$167K/yr
You will connect product strategy, customer insight, and commercial execution. That means ... Equip Sales and Relationship Management teams to position and sell effectively across both lines of ...
Product Marketing Manager, Travel
Boston, MA · On-site
$167K/yr
You will connect product strategy, customer insight, and commercial execution. That means ... Equip Sales and Relationship Management teams to position and sell effectively across both lines of ...
Product Marketing Manager, Travel
Boston, MA · On-site
$167K/yr
You will connect product strategy, customer insight, and commercial execution. That means ... Equip Sales and Relationship Management teams to position and sell effectively across both lines of ...
Quick apply
Product Marketing Manager, Travel
Boston, MA · On-site
$167K/yr
You will connect product strategy, customer insight, and commercial execution. That means ... Equip Sales and Relationship Management teams to position and sell effectively across both lines of ...
Customer Insight Manager information
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Consumer Insights Manager
Boston, MA • On-site
Primark
• Retail • 10K+ employees10,000+ employees
Full-time
Re-posted 23 days ago
Primark rating
7.0
Based on 60 frontline employees who took The Breakroom Quiz
Job description
Company Description
USA - Consumer Insights Manager
Location: Boston, MA (Flex - 3 days in office)
Position Summary: We are looking for an innovative, dynamic and strategic leader to serve as the Consumer Insights Manager for the US. This role is essential in informing, measuring and validating our US marketing and business strategies. This individual will build a deep understanding of Primark's existing customers and priority growth audiences and lead the development of a customer insights framework.
As a core member of our Marketing and Communications team, this role will work closely with Financial Planning, Product, Retail, Commercial and Enterprise Leaders to shape the strategic business and brand goals for the US. This marketing role reports into the US Marketing Lead and will also collaborate very closely with the Global Consumer Insights team.
This is an exciting opportunity for a data-obsessed, marketing savvy, results-driven professional to craft our customer narrative and shape our strategies for US growth.
Job Description
What You'll Do Consumer Insights Manager
Narrative Building & Market Intelligence
Brand & Customer Experience Insights
Data & Insight Tools
What You'll Get
We're committed to your success and will provide you with an onboarding period in Primark's other U.S. trading areas. Here, you'll be empowered to succeed. As we rapidly expand across the globe, we'll give you the tools that you need to excel. We'll also offer you competitive benefits and work life balance - we know your life outside of the store is important.
Qualifications
What You'll Bring
Qualifications & Preferred Experience
Additional Information
Excited? Good. Because it's energising to put your skills to work, in a growing global business committed to helping people express themselves - and feel a sense of belonging.
We encourage all our people to grow, learn, and develop, and we can't wait to see how you'll positively impact colleagues in this role Consumer Insights Manager . Apply to join as a and be welcomed to the world of Primark.
The pay range for this role is: 117,000 to 150,000
This is a good faith estimate of the minimum and maximum we would pay for this role at the time of this posting. The base pay rate offered will account for internal equity and may vary depending on the candidate's geographic region of work, job-related knowledge, skills, and experience, among other factors.
Our fashion isn't one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together. Excited? Good. There's real accountability and ownership here as you shape your store, team's futures, and steer sales. It's energizing to put your skills to work, in a growing local and global business committed to helping people express themselves- and feel a sense of belonging. Because you thrive outside your comfort zone. Apply today to start your Primark journey!
Primark is an equal opportunity employer. Primark does not discriminate against applicants or employees on the basis of race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information, or any other characteristic protected by law. Primark is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment. To request reasonable accommodation to participate in the job application or interview process, please email USACareers@primark.com with your request. This email is not for general employment inquiries or correspondence. We will only respond to those requests that are related to accessibility of the online application system due to a disability.
USA - Consumer Insights Manager
Location: Boston, MA (Flex - 3 days in office)
Position Summary: We are looking for an innovative, dynamic and strategic leader to serve as the Consumer Insights Manager for the US. This role is essential in informing, measuring and validating our US marketing and business strategies. This individual will build a deep understanding of Primark's existing customers and priority growth audiences and lead the development of a customer insights framework.
As a core member of our Marketing and Communications team, this role will work closely with Financial Planning, Product, Retail, Commercial and Enterprise Leaders to shape the strategic business and brand goals for the US. This marketing role reports into the US Marketing Lead and will also collaborate very closely with the Global Consumer Insights team.
This is an exciting opportunity for a data-obsessed, marketing savvy, results-driven professional to craft our customer narrative and shape our strategies for US growth.
Job Description
What You'll Do Consumer Insights Manager
Narrative Building & Market Intelligence
- Build a deep understanding of Primark's current and future customers and translate those insights into actions that drive business objectives.
- Establish a clear, compelling and data driven customer narrative that serves as the reference point for functional stakeholders and senior leaders.
- Provide ongoing intelligence on the retail landscape, consumer sentiment, shopping behavior, market trends, competitors, and brand performance.
- Translate customer insights into actionable recommendations for growth and differentiation to the Product, Marketing, Retail, and Customer Experience teams.
- Develop and maintain insight dashboards, trend reports, and competitive intelligence updates for business stakeholders.
Brand & Customer Experience Insights
- Leverage new and existing brand health and customer experience measurement programs to identify opportunities to drive brand and business objectives.
- Monitor brand awareness, consideration, affinity, and perception across customer segments and connect brand metrics to business performance, marketing effectiveness, and commercial outcomes.
- Lead consumer insight projects from end to end, aligning research activities with business priorities and strategic objectives.
- Translate business questions into research objectives and appropriate qualitative and quantitative methodologies and synthesize research findings into clear recommendations and compelling narratives that drive action.
Data & Insight Tools
- Leverage syndicated research sources, customer data, and industry intelligence to deepen understanding of U.S. consumers.
- Evaluate new data sources, technologies, and research solutions that can strengthen Primark's consumer intelligence capabilities.
- Develop business cases for new insight investments, linking recommendations to strategic and commercial outcomes.
- Build scalable processes for sharing insights and increasing organizational understanding of customers and market trends.
What You'll Get
We're committed to your success and will provide you with an onboarding period in Primark's other U.S. trading areas. Here, you'll be empowered to succeed. As we rapidly expand across the globe, we'll give you the tools that you need to excel. We'll also offer you competitive benefits and work life balance - we know your life outside of the store is important.
Qualifications
What You'll Bring
Qualifications & Preferred Experience
- 8 -10+ years of experience with a proven record of managing quantitative and qualitative insight studies for a fashion or consumer brand.
- Qualified in all main quantitative and qualitative research techniques with the knowledge of when/how to apply different methodologies.
- Agency and budget management with ability to build relationships, work in partnership with research agencies, trouble-shoot effectively, spend efficiently, and communicate accountability.
- Skilled at storytelling and contextualizing results with the ability to interpret data, analyze research and articulate the implications of insights and trends.
- Highly organized with strong project management skills.
- Experience working as part of a wider global insights team is a strong plus.
- Demonstrated ability in assessing and constructively challenging working methods to create improvements in processes and results and showing initiative to propose new directions, solutions and concepts.
- Proven ability to navigate multi-stakeholder environments with strong interpersonal skills to work cross-functionally and generate 'buy-in' from internal and external stakeholder groups.
- Ability to clearly articulate work both verbally and produce high-quality, relevant and impactful insight deliverables including reports, presentations and facilitate meetings and workshops.
- Ability to travel as needed for market visits, conferences and internal meetings (domestic & international) - 20% of the time.
Additional Information
Excited? Good. Because it's energising to put your skills to work, in a growing global business committed to helping people express themselves - and feel a sense of belonging.
We encourage all our people to grow, learn, and develop, and we can't wait to see how you'll positively impact colleagues in this role Consumer Insights Manager . Apply to join as a and be welcomed to the world of Primark.
The pay range for this role is: 117,000 to 150,000
This is a good faith estimate of the minimum and maximum we would pay for this role at the time of this posting. The base pay rate offered will account for internal equity and may vary depending on the candidate's geographic region of work, job-related knowledge, skills, and experience, among other factors.
Our fashion isn't one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together. Excited? Good. There's real accountability and ownership here as you shape your store, team's futures, and steer sales. It's energizing to put your skills to work, in a growing local and global business committed to helping people express themselves- and feel a sense of belonging. Because you thrive outside your comfort zone. Apply today to start your Primark journey!
Primark is an equal opportunity employer. Primark does not discriminate against applicants or employees on the basis of race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information, or any other characteristic protected by law. Primark is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment. To request reasonable accommodation to participate in the job application or interview process, please email USACareers@primark.com with your request. This email is not for general employment inquiries or correspondence. We will only respond to those requests that are related to accessibility of the online application system due to a disability.
About Primark
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