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Cro In Jobs in Dallas, TX (NOW HIRING)

Yum Brands

Sr. UX Researcher I

Plano, TX · On-site

Strong expertise in qualitative research methods (usability testing, interviews) * Experience supporting CRO and experimentation efforts * Ability to work with and interpret quantitative data in ...

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How much do cro in jobs pay per year?

As of Jul 13, 2026, the average yearly pay for cro in in Dallas, TX is $114,335.00, according to ZipRecruiter salary data. Most workers in this role earn between $89,500.00 and $141,500.00 per year, depending on experience, location, and employer.

What is the difference between Cro In vs Content Marketing Specialist?

AspectCro InContent Marketing Specialist
Required CredentialsRelevant certifications in conversion rate optimization, analytics toolsMarketing degrees, content creation certifications
Work EnvironmentDigital marketing teams, e-commerce, online platformsMarketing agencies, corporate marketing departments
Industry UsageCommon in e-commerce, SaaS, online servicesWidely used across industries for brand awareness and engagement
Search & Comparison IntentYesYes

While both roles focus on digital marketing, Cro In specializes in optimizing website conversions through data analysis and A/B testing, whereas Content Marketing Specialists focus on creating and distributing content to attract and engage audiences. Understanding these differences helps employers and job seekers target the right skills and responsibilities for their needs.

What is a CRO salary?

A Conversion Rate Optimization (CRO) specialist's salary varies based on experience, location, and industry, but typically ranges from $60,000 to $120,000 annually. Senior roles or those with advanced skills in analytics and A/B testing can earn higher salaries, especially in larger markets or tech-focused companies.

What are common challenges faced by a CRO (Chief Revenue Officer) in aligning sales, marketing, and customer success teams?

A Chief Revenue Officer (CRO) often faces the challenge of unifying sales, marketing, and customer success teams to work toward shared revenue goals. Each team may have its own metrics, priorities, and communication styles, which can lead to silos and misaligned efforts. Successful CROs foster cross-departmental collaboration, implement integrated strategies, and focus on transparent data sharing to ensure all teams are moving in the same direction. Open communication, regular joint meetings, and a clear, shared vision are key to overcoming these challenges and driving revenue growth.

What are the key skills and qualifications needed to thrive as a Chief Revenue Officer (CRO), and why are they important?

To thrive as a Chief Revenue Officer (CRO), you need expertise in sales strategy, revenue generation, data analysis, and leadership, often supported by a degree in business or a related field. Familiarity with CRM platforms like Salesforce, sales analytics tools, and revenue management systems is typically required. Exceptional communication, strategic thinking, and team leadership are crucial soft skills for aligning cross-functional teams and driving growth. These skills ensure the CRO can effectively maximize revenue streams, foster collaboration, and achieve organizational goals.

Who are the big five CRO?

The big five CROs (Contract Research Organizations) are IQVIA, LabCorp (Covance), Syneos Health, PPD (Pharmaceutical Product Development), and ICON. These companies are major providers of clinical trial services, often requiring project management, regulatory knowledge, and specialized industry certifications for CRO professionals.

What is a CRO as a job?

A CRO (Conversion Rate Optimization) specialist is a professional who analyzes and improves website or app performance to increase user engagement and conversions. They use data analysis, A/B testing, and tools like Google Analytics to optimize user experience and achieve business goals.

Why are CROs struggling?

Conversion Rate Optimization (CRO) professionals often face challenges such as rapidly evolving digital marketing tools, increased competition, and the need for advanced analytical skills. Staying current with data analysis, A/B testing, and user behavior insights is essential to succeed in the role.

What does a Chief Revenue Officer (CRO) do?

A Chief Revenue Officer (CRO) is responsible for overseeing all revenue-generating activities within an organization. This includes aligning sales, marketing, and customer success teams to ensure a cohesive strategy for driving growth and increasing revenue. CROs analyze market trends, develop pricing strategies, and work closely with other executives to set revenue targets and ensure financial goals are met. They play a crucial role in identifying new business opportunities and optimizing existing processes to maximize profitability.
What are popular job titles related to Cro In jobs in Dallas, TX? For Cro In jobs in Dallas, TX, the most frequently searched job titles are:
What job categories do people searching Cro In jobs in Dallas, TX look for? The top searched job categories for Cro In jobs in Dallas, TX are:
Cro In jobs near you
Sr. UX Researcher I

Sr. UX Researcher I

Yum Brands

Plano, TX • On-site

Full-time

Re-posted 23 days ago

Yum! Brands rating

3.9

Company rating: 3.9 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

Job description

About the Role & Atlas:

Atlas is KFC's global web and mobile app platform, designed to deliver a consistent, high-quality digital experience across all markets. Our goal is to ensure that, like leading global platforms, the core UX/UI feels familiar and intuitive regardless of where customers engage with KFC.

Atlas is built on a principle of global UX/UI standardization, while enabling markets to tailor menu offerings, merchandising, and promotions to meet local customer needs. Localization is applied selectively and only where required, ensuring the core experience remains consistent while supporting local relevance.

This role plays a critical part in validating that the global experience performs consistently, while ensuring local configurations are clear, usable, and effective for customers in each market.

The CRO & UX Researcher will drive optimization and continuous improvement of KFC's Atlas web and mobile app experience, while helping establish and scale UX research capabilities within the Global Brand Experience team.

This role combines qualitative user research with data-informed insights, partnering closely with Analytics to uncover behavioral patterns, identify friction, and inform experimentation strategies that improve conversion, transactions, and customer retention.

A key focus of this role is conducting usability testing in both existing and upcoming markets to ensure Atlas delivers a high-quality, locally relevant customer experience as it scales globally.

Scope & Impact:

  • Improves conversion, transactions, engagement, and retention across Atlas digital journeys
  • Enables successful market launches through in-market usability testing
  • Establishes a scalable approach to combining qualitative and quantitative insights
  • Builds foundational UX research and CRO capabilities within the Brand Experience team
  • Influences product roadmap and experience strategy through data-driven insights
  • Drives a culture of continuous optimization and test-and-learn experimentation
  • 4-6+ years of experience in UX research, CRO, or digital product optimization
  • Strong expertise in qualitative research methods (usability testing, interviews)
  • Experience supporting CRO and experimentation efforts
  • Ability to work with and interpret quantitative data in partnership with Analytics
  • Familiarity with analytics tools (GA, Adobe, FullStory) and experimentation platforms
  • Experience researching web and mobile applications
  • Experience working across multiple markets or global products
  • Familiarity with accessibility evaluation and inclusiveresearch practices.
  • Strong verbal and written communication skills with the ability to present findings to mixed audiences.
  • Experience with research tools (e.g., UserTesting, UserZoom, Figma for prototypes) is a plus

Salary Range: 109,000 - 142,900 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate's location, experience, and other job-related factors.

  • 4-6+ years of experience in UX research, CRO, or digital product optimization
  • Strong expertise in qualitative research methods (usability testing, interviews)
  • Experience supporting CRO and experimentation efforts
  • Ability to work with and interpret quantitative data in partnership with Analytics
  • Familiarity with analytics tools (GA, Adobe, FullStory) and experimentation platforms
  • Experience researching web and mobile applications
  • Experience working across multiple markets or global products
  • Familiarity with accessibility evaluation and inclusiveresearch practices.
  • Strong verbal and written communication skills with the ability to present findings to mixed audiences.
  • Experience with research tools (e.g., UserTesting, UserZoom, Figma for prototypes) is a plus

Conversion Rate Optimization (CRO)

  • Identify friction points and drop-offs across key journeys (browse  cart  checkout)  
  • Develop and prioritize optimization hypotheses grounded in user research and supported by data 
  • Partner with Product, Design, and Analytics to design and evaluate A/B and multivariate tests 
  • Interpret experiment results in collaboration with Analytics to inform next steps 
  • Continuously improve transaction completion and experience efficiency 

UX Research for Atlas (Web & App)

  • Conduct usability testing on live experiences and prototypes for Atlas web and mobile apps 
  • Evaluate key journeys including menu discovery, ordering, checkout, and account flows 
  • Use qualitative methods to understand user motivations, pain points, and behaviors 
  • Perform heuristic evaluations and rapid testing to support fast product iteration 

Global Market Usability Testing (Critical Focus)

  • Plan and conduct usability testing for the Atlas customer experience in upcoming and newly launched markets 
  • Validate that experiences meet local user expectations, behaviors, and cultural norms 
  • Identify market-specific usability issues prior to launch and recommend improvements 
  • Partner with regional teams or vendors to execute in-market and remote studies 
  • Ensure insights directly inform localization and go-to-market readiness 

Data Partnership & Behavioral Insight

  • Partner closely with Data & Analytics teams to analyze funnels, drop-offs, and performance trends 
  • Leverage quantitative insights (conversion rates, engagement metrics, retention data) to inform research focus areas 
  • Collaborate to define and track key experience metrics across markets 
  • Validate and enrich data findings with qualitative research to explain why behaviors occur 

Prototype & Concept Testing

  • Test early-stage concepts and prototypes to inform product direction before development 
  • Validate new features across priority global and emerging markets 
  • Provide actionable feedback to improve usability, clarity, and conversion potential 

Competitive & Comparative Research

  • Conduct competitive benchmarking and experience audits across QSR and digital ordering platforms 
  • Analyze competitor journeys, features, and conversion strategies 
  • Translate insights into clear opportunities for Atlas optimization and differentiation 

Research & Optimization Capability Building (Global)

  • Help establish a scalable approach to combining qualitative research with quantitative data (via Analytics partnership) 
  • Contribute to defining key conversion, behavioral, and retention metrics for Atlas 
  • Build repeatable frameworks to: 
    • Identify issues through data (with Analytics) 
    • Diagnose root causes through research 
    • Inform experiments and validate outcomes 
  • Develop toolkits, templates, and playbooks for usability testing and experimentation 
  • Contribute to a centralized insight repository to enable global knowledge sharing 

Insight Synthesis & Communication

  • Synthesize qualitative insights and quantitative inputs into clear, actionable recommendations 
  • Communicate findings that influence product, design, and business decisions 
  • Tell a cohesive story connecting user behavior, experience gaps, and business impact 

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