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Cro In Jobs in Brighton, UT (NOW HIRING)

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Cro In information

See Brighton, UT salary details

$54.4K

$121K

$210.4K

How much do cro in jobs pay per year?

As of Jul 13, 2026, the average yearly pay for cro in in Brighton, UT is $120,975.00, according to ZipRecruiter salary data. Most workers in this role earn between $94,700.00 and $149,700.00 per year, depending on experience, location, and employer.

What is the difference between Cro In vs Content Marketing Specialist?

AspectCro InContent Marketing Specialist
Required CredentialsRelevant certifications in conversion rate optimization, analytics toolsMarketing degrees, content creation certifications
Work EnvironmentDigital marketing teams, e-commerce, online platformsMarketing agencies, corporate marketing departments
Industry UsageCommon in e-commerce, SaaS, online servicesWidely used across industries for brand awareness and engagement
Search & Comparison IntentYesYes

While both roles focus on digital marketing, Cro In specializes in optimizing website conversions through data analysis and A/B testing, whereas Content Marketing Specialists focus on creating and distributing content to attract and engage audiences. Understanding these differences helps employers and job seekers target the right skills and responsibilities for their needs.

What is a CRO salary?

A Conversion Rate Optimization (CRO) specialist's salary varies based on experience, location, and industry, but typically ranges from $60,000 to $120,000 annually. Senior roles or those with advanced skills in analytics and A/B testing can earn higher salaries, especially in larger markets or tech-focused companies.

What are common challenges faced by a CRO (Chief Revenue Officer) in aligning sales, marketing, and customer success teams?

A Chief Revenue Officer (CRO) often faces the challenge of unifying sales, marketing, and customer success teams to work toward shared revenue goals. Each team may have its own metrics, priorities, and communication styles, which can lead to silos and misaligned efforts. Successful CROs foster cross-departmental collaboration, implement integrated strategies, and focus on transparent data sharing to ensure all teams are moving in the same direction. Open communication, regular joint meetings, and a clear, shared vision are key to overcoming these challenges and driving revenue growth.

What are the key skills and qualifications needed to thrive as a Chief Revenue Officer (CRO), and why are they important?

To thrive as a Chief Revenue Officer (CRO), you need expertise in sales strategy, revenue generation, data analysis, and leadership, often supported by a degree in business or a related field. Familiarity with CRM platforms like Salesforce, sales analytics tools, and revenue management systems is typically required. Exceptional communication, strategic thinking, and team leadership are crucial soft skills for aligning cross-functional teams and driving growth. These skills ensure the CRO can effectively maximize revenue streams, foster collaboration, and achieve organizational goals.

Who are the big five CRO?

The big five CROs (Contract Research Organizations) are IQVIA, LabCorp (Covance), Syneos Health, PPD (Pharmaceutical Product Development), and ICON. These companies are major providers of clinical trial services, often requiring project management, regulatory knowledge, and specialized industry certifications for CRO professionals.

What is a CRO as a job?

A CRO (Conversion Rate Optimization) specialist is a professional who analyzes and improves website or app performance to increase user engagement and conversions. They use data analysis, A/B testing, and tools like Google Analytics to optimize user experience and achieve business goals.

Why are CROs struggling?

Conversion Rate Optimization (CRO) professionals often face challenges such as rapidly evolving digital marketing tools, increased competition, and the need for advanced analytical skills. Staying current with data analysis, A/B testing, and user behavior insights is essential to succeed in the role.

What does a Chief Revenue Officer (CRO) do?

A Chief Revenue Officer (CRO) is responsible for overseeing all revenue-generating activities within an organization. This includes aligning sales, marketing, and customer success teams to ensure a cohesive strategy for driving growth and increasing revenue. CROs analyze market trends, develop pricing strategies, and work closely with other executives to set revenue targets and ensure financial goals are met. They play a crucial role in identifying new business opportunities and optimizing existing processes to maximize profitability.
Demand Generation Manager (Remote US)

Demand Generation Manager (Remote US)

Directive

Salt Lake City, UT โ€ข Remote

$80K - $85K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 29 days ago


Job description

Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most.


With over a decade of expertise and 420+ B2B brands under our belt, we've earned our reputation on real outcomes. We run through 3 divisions: Performance, Communications, and Commerce, all wired to share intelligence and answer to revenue. That system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. Tying it all together is our methodology, DiscoverabilityOSโ„ข, which aligns brand and demand to guide your ICP to choose you across every decision point.
We move fast. We think boldly. We hire people who challenge the status quo, build campaigns worth talking about, and make bold brands impossible to ignore. If you live for performance, love solving hard problems, and want your work to actually mean something, you'll fit right in.

About The Role

We are looking to offer a compelling and competitive new demand gen offering for our customers here at Directive. In this role, you will directly work with no more than seven accounts and be directly responsible for their performance marketing.ย 

The ideal candidate for this role is an exceptionally strong T-Shaped Marketer with deep expertise in the SaaS marketplace across Paid, SEO, and CRO.ย A crucial part of this role will not only be executing campaigns; but also, interfacing with customers, pitching strategy, and ensuring that results are exceeded.

We value your ability to drive client results as an individual contributor and believe that the ideal candidate revels in owning the success of their client portfolio. You will only be successful in this role if you are strong at marketing strategy, execution, communication, and project management.

Roles & Responsibilities

  • Own the success of SMB clients, across channels

  • Handle client relationships with poise, confidence, and empathy

  • Project manage and organize your accounts

  • Build relationships with your point of contacts

  • Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies

  • Strong SaaS background preferred

  • Skilled at having a large impact in a very specific role

  • Creative spark for marketing + deep passion for getting results

What You Offer

  • 2+ years of experience in agency-side marketing

  • 2+ years of experience in performance marketing

  • Brilliant strategist and a truly T-shaped marketer

  • World-class project manager who knows how to get things done on time and below cost

  • Availability to travel

  • Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

What We Offer

๐Ÿ ย We have a set living wage at Directive; The annual base salary range for this position based in the United States is $80,000- $85,000 USD with potential for bonus eligibility. This salary range is an estimate, and the actual salary may vary based on Directive's compensation practices, job related skills, and depth of experience.

๐Ÿ™ย  Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents

Benefits to Support the Whole Person:

๐Ÿง ย  Mental - Access to certified therapists through Spring Health, membership to Headspace

๐Ÿ’ชย  Physical - Gympass

๐Ÿ›ซ Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

๐Ÿ’ฐ Financial - Traditional and Roth 401(k) with a 3% company match

๐ŸŒŸย  Bonus - Annual bonus based on tenure, which scales in total amount over time

๐ŸŒดย  Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership for fun and entertainment!ย 

Work Environment Requirements

As a remote-first company, youโ€™ll have the ability to work from anywhere in the US, with the option to enjoy our state-of-the-art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to careers@directiveconsulting.com.

Additional Information

At Directive, one of our core values is People First. Weโ€™re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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