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Crm Associate information

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How much do crm associate jobs pay per hour?

As of Aug 29, 2026, the average hourly pay for crm associate in Hamden, CT is $16.05, according to ZipRecruiter salary data. Most workers in this role earn between $13.37 and $17.21 per hour, depending on experience, location, and employer.

What does a CRM associate do?

A CRM Associate is responsible for managing and optimizing a company's Customer Relationship Management (CRM) system. Their duties include organizing customer data, analyzing customer interactions, supporting marketing campaigns, and ensuring data integrity within the CRM platform. They help improve customer engagement by segmenting audiences and personalizing communications. CRM Associates work closely with sales, marketing, and IT teams to ensure the CRM system supports business goals and enhances customer experiences.

What are the key skills and qualifications needed to thrive as a CRM associate?

To excel as a CRM Associate, you need a strong understanding of customer relationship management principles, data analysis, and marketing strategies, often supported by a degree in business, marketing, or a related field. Familiarity with CRM platforms like Salesforce or HubSpot, as well as proficiency in Excel and email marketing tools, is typically required. Attention to detail, strong communication, and problem-solving abilities are crucial soft skills that distinguish top performers. These skills and qualities are vital for building effective customer engagement, driving retention, and optimizing marketing efforts.

How does a CRM associate typically collaborate with sales and marketing teams to improve customer engagement?

A CRM Associate plays a key role in bridging the gap between sales, marketing, and customer service teams. They work closely with sales to ensure customer data is accurate and leveraged for targeted outreach, and partner with marketing to help design and execute personalized campaigns. Regular communication and data sharing are essential, as CRM Associates often provide insights from customer analytics that inform campaign strategies and sales approaches. This cross-functional collaboration helps improve customer engagement, retention, and overall satisfaction.

What is the difference between Crm Associate vs Customer Service Representative?

AspectCrm AssociateCustomer Service Representative
Required CredentialsHigh school diploma or equivalent; familiarity with CRM softwareHigh school diploma or equivalent; customer service skills
Work EnvironmentOffice setting, often in sales or marketing teamsCall centers, retail, or office environments
Employer & Industry UsageUsed in sales, marketing, and customer relationship managementUsed across various industries for customer support
Common Search & Comparison IntentUnderstanding CRM-related roles and responsibilitiesCustomer support roles and skills

The Crm Associate primarily focuses on managing customer relationships using CRM software within sales or marketing teams, while Customer Service Representatives handle direct customer interactions and support across various industries. Both roles require strong communication skills, but the Crm Associate emphasizes data management and relationship building, whereas Customer Service Representatives focus on resolving customer issues.

Is a CRM associate a good career?

A CRM associate role involves managing customer relationship management systems, analyzing customer data, and supporting marketing efforts. It can be a good career for those interested in data analysis, communication, and technology, with opportunities for advancement into roles like CRM manager or marketing analyst. The job often requires proficiency with CRM software and strong organizational skills.
Crm Associate jobs near you
Infographic showing various Crm Associate job openings in Hamden, CT as of August 2026, with employment types broken down into 1% As Needed, 70% Full Time, 26% Part Time, 1% Temporary, and 2% Contract. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $33,388 per year, or $16.1 per hour.

Dynamics365 Administrator

Bethany, CT • On-site, Remote

Laticrete International, Inc.
Construction Materials Wholesalers • 1 - 5K employees
Learn more about Laticrete International, Inc.external

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 23 days ago

Job description

Classification:
Salary
Job Description:
Are you looking for a new challenge? Passionate about innovation? Want to work for a global company that values integrity, teamwork, and loyalty?
At LATICRETE International, we aim to be the leading construction brand trusted globally for high-performance tile and stone installation systems and building finishing solutions. We've been in business for 70 years, family-owned for three generations, and can be found in over 100 countries. The Hartford Business Journal even named us one of Connecticut's top family-owned companies in 2017!
We don't just make innovative, industry-leading products. Our purpose is to improve the built world and the lives of those who build it. We strive to connect with, engage with and improve the lives of our employees, our customers, our partners, and the global communities in which we operate.
We are seeking passionate and ambitious employees who want to make a difference not just within our organization, but within their communities, our industry, and the world. If that sounds like you, then what are you waiting for? Join the family and expand your horizons!
Just some of our benefits:
  • Medical
  • Dental
  • Vision
  • 401k
  • Tuition reimbursement
  • 13 paid holidays in addition to paid vacation and sick time
  • Flexible spending
  • Life Insurance, AD&D and Supplemental Insurance
  • 1 week paid plant shutdown between the Christmas and New Year's Day holidays

Job Description:
The Dynamics365 Administrator will be responsible for the configuration, maintenance, and optimization of the LATICRETE Microsoft Dynamics365 platform, with a focus on Marketing and Customer Insights Journeys. This role will support CRM customization, integration using Power Platform tools, and contribute to data visualization efforts using PowerBI. The administrator will collaborate with other developers and cross-functional teams to ensure the CRM system aligns with business needs and supports strategic initiatives.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Additional duties and responsibilities may be assigned, as necessary.
CRM Administration & Customization (50%)
  • Configure and maintain Dynamics365 modules: Sales, Customer Service, and Marketing (Customer Insights Journeys).
  • Maintain and improve customer-facing Power Pages / Power Apps portals.
  • Customize entities, workflows, forms, and dashboards to meet business requirements.
  • Manage user roles, permissions, and security settings.
  • Monitor system performance and troubleshoot issues.

Integration & Reporting (30%)
  • Utilize Power Platform tools (Power Automate, Power Apps) for system integration, custom workflow development and automation.
  • Support data integration between Dynamics365 Dataverse and other enterprise systems.
  • Assist BI team in developing PowerBI reports and dashboards to support CRM business intelligence needs.

Collaboration & Support (20%)
  • Work with stakeholders and technical leadership to gather requirements and translate them into technical solutions.
  • Maintain and abide by corporate CRM change-management process.
  • Act as primary end-user support professional for Marketing group.
  • Provide training and documentation for end-users.
  • Collaborate with IT and business teams to ensure CRM alignment with organizational goals and enterprise architecture standards.

REQUIRED SKILLS & QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and Experience:
  • Bachelor's degree in Information Technology, Computer Science, or related discipline required. Master's degree preferred.
  • Microsoft Dynamics 365 (CRM) Associate certification required, Expert certification preferred.
  • Microsoft Power Platform Developer Associate certification strongly preferred.

Specialized Skills and Experience:
  • Minimum 2 years of hands-on experience with Microsoft Dynamics365 or Salesforce.com CRM.
  • Proficiency in the following CRM modules: Sales, Service, and Marketing.
  • Strong understanding of CRM architecture, integration and customization.
  • Strong knowledge of data integrity best practices. Ability to proactively identify, rectify and prevent quality issues.
  • Experience with Power Automate, Power Apps (model-driven and canvas), and Dataverse.
  • Experience with PowerBI and Dynamics365 reporting and data visualization preferred.
  • Working knowledge of CRM application security standards and best practices.
  • Excellent problem-solving and communication skills.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Team Cooperation - maintain positive, cooperative attitude with all employees of LATICRETE and all customers.

Travel Requirement:
  • 10%, domestic.

Physical Requirements:
  • Lift: Must be able to lift and/or carry a minimum of 25 pounds.
  • Push/Pull: Must be able to push/pull 25 pounds.
  • Standing: Must be able to stand at least 25% of the day.
  • Sitting: Must be able to sit at least 50% of the day.

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