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Creative Strategist Jobs in Madison, WI (NOW HIRING)

The Evoke Agency

Creative Strategist

Madison, WI

Creative Strategist may: develop strategic and creative frameworks that guide marketing strategies and campaign execution, develop creative briefs for marketing assets or influencers, perform ...

The Evoke Agency

Creative Strategist

Madison, WI · On-site

Creative Strategist may: develop strategic and creative frameworks that guide marketing strategies and campaign execution, develop creative briefs for marketing assets or influencers, perform ...

The Evoke Agency

Creative Strategist

Madison, WI · On-site

$60K - $75K/yr

Creative Strategist may: develop strategic and creative frameworks that guide marketing strategies and campaign execution, develop creative briefs for marketing assets or influencers, perform ...

Varsity Tutors

Creative Writing Tutor

Madison, WI · Remote

$18 - $40/hr

Ability to explain narrative arc, showing versus telling, imagery, metaphor, and revision strategies while preparing students for creative writing portfolios, workshops, and publication opportunities.

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Creative Strategist information

See Madison, WI salary details

$60K

$93.7K

$157.8K

How much do creative strategist jobs pay per year?

As of Aug 29, 2026, the average yearly pay for creative strategist in Madison, WI is $93,654.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,100.00 and $103,900.00 per year, depending on experience, location, and employer.

What is a creative strategist?

A Creative Strategist is a professional who develops innovative ideas and strategies to help brands effectively communicate with their target audiences. They blend creativity with data-driven insights to craft compelling marketing campaigns and content across various media platforms. Creative Strategists often work closely with designers, copywriters, and marketing teams to ensure that creative solutions align with business goals and brand identity. Their role involves understanding market trends, consumer behavior, and the latest digital tools to deliver impactful and engaging campaigns.

What is a creative strategist?

Creative strategists develop media strategies, often in marketing departments or for advertising agencies. Job duties include updating ad campaigns based on trends in the industry. They also perform market research and lead focus groups to help narrow the focus of a campaign. They work closely with members of other departments and direct people below them in the marketing or copywriting departments.

What are the key skills and qualifications needed to thrive as a creative strategist?

To thrive as a Creative Strategist, you need a solid background in marketing, brand development, and creative concepting, often supported by a degree in advertising, communications, or a related field. Familiarity with digital marketing platforms, data analytics tools, and creative software such as Adobe Creative Suite is typically required. Exceptional communication, critical thinking, and collaboration skills help you effectively convey ideas and work cross-functionally. These abilities are crucial for developing impactful campaigns that align with client goals and drive business results.

How does a creative strategist typically collaborate with other departments during campaign development?

Creative Strategists regularly work alongside marketing, design, and analytics teams to ensure campaign concepts are both innovative and aligned with broader business goals. This collaboration often involves brainstorming sessions, feedback loops, and aligning messaging across platforms. By integrating insights from different departments, Creative Strategists help create cohesive campaigns that resonate with target audiences and drive measurable results. Open communication and adaptability are key to managing cross-functional expectations and timelines.

How much do entry level creative strategists make?

Entry-level creative strategists typically earn between $45,000 and $65,000 annually, depending on location, industry, and company size. Starting salaries may also include benefits such as health insurance and opportunities for skill development in areas like market research and campaign planning.
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Creative Strategist jobs near you
Infographic showing various Creative Strategist job openings in Madison, WI as of August 2026, with employment types broken down into 87% Full Time, and 13% Part Time. Highlights an 85% In-person, 4% Hybrid, and 11% Remote job distribution, with an average salary of $93,654 per year, or $45 per hour.

Creative Strategist

Madison, WI

The Evoke Agency
Marketing • 11 - 50 employees
Learn more about The Evoke Agencyexternal

Full-time

Re-posted 27 days ago

Job description

5 years agency work experience in strategy & creative strategy


Position Summary:

The Creative Strategist is primarily responsible for supporting the Director of Creative Strategy. Creative Strategist may: develop strategic and creative frameworks that guide marketing strategies and campaign execution, develop creative briefs for marketing assets or influencers, perform research on audience insights/cultural trends/platform changes, creative writing, and presentation of ideas and pitches. It is expected that the Creative Strategist will work autonomously and manage their time while working independently and collaboratively in a fast-paced environment.


Essential Position Responsibilities:

  1. Creative Strategy & Concept Development:
    1. With oversight from the Director of Creative Strategy:
      1. Develop strategic and creative frameworks that align with brand goals, audience insights, and business objectives.
      2. Lead the development of creative briefs that transform marketing strategies into relatable, elevated, and actionable creative outputs.
      3. Conduct audience research, competitive analysis, cultural trend forecasting to inform brand storytelling.
      4. Collaborate with creative leaders in the articulation and presentation of innovative ideas through persuasive narratives, visual storytelling, and proof of concept.
      5. Facilitate workshops and brainstorms to foster collaboration and unlock original thinking.
      6. Present strategic concepts and storytelling recommendations to internal teams and clients.
  2. Campaign & Content Development:
    1. With oversight from the Director of Creative Strategy:
      1. Manage the briefing, development and execution of content strategies that attract, engage, and activate target audiences across all marketing channels.
      2. Provide creative direction and storytelling strategy for campaign messaging and content.
      3. Ensure creative work Creative Strategy is responsible for is rooted in strategic insight and tailored to the nuances of each platform and audience segment.
      4. Provide guidance on content calendars and creative storytelling approaches for high quality content.
      5. Work closely with creative teams to ensure campaign creative execution aligns with strategic vision.
  3. Insights & Innovation:
    1. Utilize social listening tools, audience segmentation, and cultural analysis to inform creative recommendations.
    2. Conduct competitive research to identify whitespace opportunities for brands.
    3. Translate data and insights into actionable strategies that drive engagement and brand growth.
    4. Share insights and innovations with the broader company to increase efficiencies and quality of work cross-teams.
  4. Project Management:
    1. Manage Wrike on a daily basis to ensure tasks are updated and due dates are adjusted if needed to ensure projects are completed on time.
    2. Collaborate with and delegate work to Strategy Teams (AAE/AC/Interns) as well as Creative Team (videographers/graphic designers/photographers) as needed to complete the deliverables for the client.
    3. Manage strategy and creative team Wrike tasks for Creative Strategy projects to ensure client creative needs are met successfully and within the deadline.
  5. Internal Team Management:
    1. Facilitate at least weekly team meetings with the Director of Creative Strategy to ensure projects are being completed on time and any concerns are surfaced and follow ups are assigned/delegated for resolution.
    2. Create and share the agenda and take notes for internal team meetings led by Creative Strategy department
      1. Communicate project needs, upcoming projects, and new priorities based on current clients and workload
      2. Review project needs and delegation
  6. Performance & Optimization:
    1. Analyze campaign performance data and consumer engagement metrics to refine creative strategies.
    2. Work with Strategy Teams to optimize content for different platforms.
    3. Stay ahead of industry trends, emerging platforms, and shifting consumer behaviors to keep brands relevant.
  7. Visibility on Estimates & Contracts:
    1. Assist Director of Creative Strategy with ideating proposals and estimates for future projects based on client goals and team availability.
    2. Assist Director of Creative Strategy with finalizing and executing client contracts.
  8. Other job duties as assigned

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