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We're looking for a Generative Creative Technologist to join Intuit's Marketing Futures Team, a group embedded in our broader marketing organization tasked with defining, piloting, and scaling AIenabled and futureoriented marketing capabilities. You will push the boundaries of what's possible in marketing creative by harnessing generative AI tools, including Adobe Gen Studio, Claude Cowork, GPT Frontier, Midjourney, VEO, and emerging platforms, to produce scalable, highquality visual and multimedia assets. You'll partner with Brand/Design and Performance Marketing to deliver AIgenerated creative at scale, run rapid experimentation, and build repeatable workflows that democratize creative production across the org. We are looking for a designminded technologist who is an avid learner, experimenter, and builder ready to change how creative gets made. This role is equal parts creative vision and technical execution, you will regularly take ideas from zero to working prototype, proving out what's possible before it scales.

Responsibilities

• Generate scalable creative assets including images, video, audio, and interactive content using generative AI platforms (Claude Cowork, Cursor, GPT Frontier, Adobe Gen Studio, Adobe Firefly, Runway, Midjourney, VEO, Flow, Kling, Sora, Profound (GEO), and emerging tools).

• Take creative concepts from 0 to 1 by rapidly building functional prototypes and proofofconcepts using vibe coding tools (e.g., Claude Code, Cursor, Codex) and Python.

• Partner with Brand/Design and Performance Media teams to deliver AIgenerated creative for paid campaigns, landing pages, social, and partner marketing.

• Drive AIgenerated creative from pilot into live, inmarket campaigns and measure impact against real business outcomes: incremental subscribers, conversion rate lift, CAC efficiency, and LTV growth. Own the path from prototype to performance, partnering with Performance Media and Analytics to validate that AI creative is not increasing campaign velocity, but measurably better at driving personalization at scale (revenue/retention).

• Design and execute rapid A/B/C testing programs for AIgenerated creative, measuring lift in CTR, CVR, and engagement across channels.

• Build reusable promptbased design workflows and creative templates that enable nondesigners across the marketing org to produce onbrand assets.

• Develop AIgenerated moodboards, style scoping tools, and interactive content prototypes that accelerate creative development from weeks to days.

• Collaborate with paid media teams to test AIgenerated creatives across Meta, Google, TikTok, and programmatic platforms; integrate with platform APIs for realtime performance filtering.

• Stay current with the rapidly evolving generative creative landscape; evaluate new tools, techniques, and models and recommend adoption strategies.

• Ensure all AIgenerated creative adheres to Intuit brand guidelines, compliance requirements, and ethical AI standards.

Qualifications

• 45 years of experience in creative production, design technology, or digital marketing, with at least 2 years of handson experience using generative AI tools for creative output.

• Experience building AIbased prototypes using Claude Code, Cursor, Loveable or similar tools and going from prototype to MVP leveraging AI tech in marketing and sales functions.

• Demonstrated proficiency with AI image, video, and audio generation tools (e.g., Midjourney, Runway, VEO, Nano Banana, GPT Image 2.0, Flow, Kling, Sora, Higgsfield Seedance, Stable Diffusion).

• Proficiency in Python and experience using AIassisted coding tools (e.g., Claude code, Cursor, Loveable, v0/Vercel) to quickly prototype ideas and build working creative applications from scratch.

• Strong visual design sensibility with experience in UX, brand identity, or interactive content development.

• Experience running creative experimentation programs (A/B/C testing at scale) and measuring performance across digital channels.

• Proficiency with prompt engineering for creative applications; ability to build and maintain prompt libraries for consistent brand output.

• Experience with creative AI tooling and platforms (e.g., Adobe Gen Studio, ComfyUI, Weavy, artlist.io) for building and managing generative creative workflows.

• Excellent collaboration skills; proven ability to work across creative, marketing, and technical teams.

• Experience in fintech, SaaS, or regulated industries is a plus.

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Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is:
San Diego $154,500 - $209,000
Employment Type: Full-Time