This role oversees teaching students K-12, multimedia production, branding support, and promotional campaigns that highlight learner experiences, school culture, and community partnerships. The Head Coach of Digital Media is responsible for leading Space of Mind's digital media strategy, creative storytelling, and community engagement efforts across all platforms and collaborates closely with leadership, coaches, learners, and community partners to strengthen communication, creativity, and school visibility.
Digital Media & Creative Production/Content Creation
The Head Coach of Digital Media oversees the creation of multimedia content including photography, filmmaking, graphic design, web design, videography, digital storytelling, and promotional materials that reflect SOM’s mission and culture.
Media Strategy & Branding
The Head Coach of Digital Media supports digital media strategies that align with schoolwide initiatives, enrollment, events, and community outreach while maintaining consistent branding and communication across platforms.
Event Coverage & Promotion
The Head Coach of Digital Media coordinates media production and promotional support for schoolwide events such as Orientation, Color War, SOMething Scary, Banquet, Art Walk, Discovery Camp, and After School Programs.
Instruction & Collaboration
The Head Coach of Digital Media supports learners and coaches in developing creative technology, digital literacy, storytelling, filmmaking, graphic design, and media production skills. This role collaborates with staff to coordinate schedules, media projects, and communication efforts.
Community Engagement & Community Partnerships
The Head Coach of Digital Media maintains positive relationships with SOM community partners and supports the promotion of school programs, events, and initiatives through digital communication and outreach.
Social Media & Outreach
The Head Coach of Digital Media supports SOM’s digital presence through the creation of storytelling campaigns and digital communications that reflect the school’s culture, creativity, and mission. This role collaborates with leadership and staff to strengthen connections with learners, families, and the broader community through multimedia content creation, audience engagement, and consistent brand communication across digital platforms.
Media Equipment & Technology
The Head Coach of Digital Media evaluates and maintains digital media equipment, software, and creative tools used throughout the program. This role provides recommendations for new or updated equipment, technology, and production resources to support high-quality multimedia production, creative learning experiences, and evolving program needs.
Space of Mind was founded in 2004 as a private coaching company guiding stressed out families. While working along clients in homes, schools and on-the-go, founder Ali Kaufman quickly came to realize that school was the main stressor in most households. After achieving a level of success helping students and their parents create productive homework, time management and clutter management strategies, Ali began working with teachers, guidance counselors and school teams to help translate that success into the classroom.
Frustrated with the lack of flexibility within the traditional school system to meet students’ individual needs, Ali started her own social homeschool program in September, 2010 with just three students in her living room. Quickly, that group grew, and by the time SOM moved into the historic Clarke House (circa 1896) in Downtown Delray Beach in April, 2011, there were eight students!