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Creative Director Cpg Jobs in Tennessee (NOW HIRING)

Tombras

Creative Director

Knoxville, TN · On-site

... including CPG, beverage/alcohol, QSR and casual dining, retail, fitness, fashion, automotive, and government * Collaborating with creative directors, art directors, copywriters, strategists ...

Tombras

Art Director

Knoxville, TN · On-site

$115K - $121K/yr

Our Creative Social Team has made some of your favorite work on the internet - From MoonPie tweets ... Writing world-class work for a variety of clients across various industries including CPG, beverage ...

Likeable

Associate Art Director

Nashville, TN · On-site +1

$48K - $50K/yr

Likeable is looking for an entry-level art director that will concept and execute creative for a ... Food, beverage, lifestyle, or CPG experience Benefits: Generous vacation policy, comprehensive ...

Tombras

Copywriter

Knoxville, TN · On-site

... CPG, beverage/alcohol, QSR and casual dining, retail, and luxury automotive * Collaborating with creative directors, art directors, copywriters, strategists, videographers and photographers, editors ...

Truvani

Direct Response Copywriter - REMOTE

Nashville, TN · On-site +1

$75K - $105K/yr

Senior Creative Strategist, Performance Advertising Compensation: $75,000-$105,000 base, based on ... Experience in health, wellness, supplements, or CPG is a strong plus, but a genuine interest in the ...

Truvani

Direct Response Copywriter - REMOTE

Nashville, TN · Remote

$75K - $105K/yr

Senior Creative Strategist, Performance Advertising Compensation: $75,000-$105,000 base, based on ... Experience in health, wellness, supplements, or CPG is a strong plus, but a genuine interest in the ...

Mars, Incorporated

Associate Brand Manager

Franklin, TN · On-site

$85K - $111K/yr

Other relevant CPG experience considered. * Experience supporting brand strategy development and ... Entrepreneurial, action-oriented mindset with a balance of creative thinking and business acumen ...

Mars

Associate Brand Manager

Franklin, TN · On-site

$85K - $111K/yr

Other relevant CPG experience considered. * Experience supporting brand strategy development and ... Entrepreneurial, action-oriented mindset with a balance of creative thinking and business acumen ...

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Creative Director Cpg information

What does a creative director in CPG do?

A Creative Director in the consumer packaged goods (CPG) industry leads the development and execution of creative strategies for brands and products. They oversee teams of designers, copywriters, and marketers to ensure that packaging, advertising, and promotional materials align with the brand's vision and appeal to target consumers. Their role often involves collaborating with product managers, conducting market research, and staying current with industry trends to create innovative campaigns that drive sales and strengthen brand identity.

What are the key skills and qualifications needed to thrive as a creative director in CPG?

To thrive as a Creative Director in the CPG (Consumer Packaged Goods) industry, you need a strong background in design, brand strategy, and marketing, typically supported by a degree in design, marketing, or a related field. Proficiency with creative software like Adobe Creative Suite, project management tools, and familiarity with packaging design standards are essential. Leadership, collaboration, and the ability to articulate a clear creative vision are key soft skills for excelling in this role. These skills and qualities are crucial for developing compelling brand experiences that resonate with consumers and drive business growth in a competitive marketplace.

How does a creative director in CPG typically collaborate with marketing and product teams to launch new products?

As a Creative Director in the consumer packaged goods (CPG) industry, close collaboration with both marketing and product teams is essential throughout the product development and launch process. You’ll work with product managers to understand the brand vision and product attributes, then partner with marketing to craft compelling campaigns and visual assets that resonate with target audiences. Regular brainstorming sessions, cross-functional meetings, and creative reviews are common, ensuring all teams are aligned on messaging, design, and timing. This collaborative environment fosters innovation but also requires strong communication and project management skills to balance diverse perspectives and meet tight deadlines.

What is the difference between Creative Director Cpg vs Graphic Designer?

AspectCreative Director CpgGraphic Designer
CredentialsBachelor's degree in design, marketing, or related field; extensive portfolioAssociate's or Bachelor's degree in graphic design or related field; portfolio required
Work EnvironmentLeadership role overseeing teams, strategic planning, client interactionsIndividual or team-based design work, primarily focused on creating visuals
Industry UsageUsed in consumer packaged goods (CPG) companies, branding agenciesUsed across various industries including advertising, publishing, branding

The main difference is that a Creative Director Cpg leads creative strategies and manages teams within the CPG industry, focusing on brand vision and campaign oversight. In contrast, a Graphic Designer primarily executes visual designs, often working under direction. The Creative Director Cpg role involves higher-level responsibilities, strategic thinking, and leadership, whereas Graphic Designers focus on creating specific visual assets.

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Creative Director Cpg jobs near you

Creative Director

Tombras

Knoxville, TN • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 5 days ago

Job description

Tombras, a 600+ person full-service global ad agency with a digital mindset is seeking a Creative Director, Social Media for our Creative Social Team.
You'll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You'll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year.
Our Creative Social Team has made some of your favorite work on the internet - from MoonPie tweets to Steak-umm activations in the metaverse and ads for dozens of beloved national brands. Though not posting content or managing brand DMs themselves, the Creative Social team works closely with other departments to create world-class social first campaigns across all digital media and ensure real-time trends and the latest platform features are utilized.
Where you'll be working: Knoxville, TN. Relocation assistance may be provided.
What you'll be doing:
  • Connecting brands to real people in real-time, all the time
  • Working closely with the CCO, Group Creative Directors and Creative Directors to implement the vision and direction for the client and team.
  • Leading and directing cross-disciplinary development and execution of short-term (project specific) and long-term (account specific) creative strategies for a variety of clients across various industries including CPG, beverage/alcohol, QSR and casual dining, retail, fitness, fashion, automotive, and government
  • Collaborating with creative directors, art directors, copywriters, strategists, videographers and photographers, editors, designers, and animators. All in-house.
  • Coordinating with creative director and resource manager in projections for, and assignment of, creative discipline group members to client projects.
  • Working on everything from high-level brand concepting and ideation to daily execution on client deliverables
  • Presenting concepts to agency leadership and clients with confidence.

What you bring:
  • 7-10 years experience
  • Desire to create award winning advertising with a team of highly motivated creatives
  • Team management and client facing experience
  • Exceptional communication and interpersonal skills to build strong relationships, internally and with clients
  • Ability to apply conceptual strategy, brainstorm facilitation, day-to-day directing of a project to completion
  • Proficiency in Adobe Creative Suite as well as excellent design and animation skills
  • Working knowledge of Facebook, Twitter, Instagram, Pinterest, TikTok, Reddit, and other emerging social media platforms
  • An attitude of positivity and exploration

Why you'll want to work at Tombras:
  • Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.
  • Dog-friendly offices
  • Flexible PTO
  • Generous parental leave for primary and non-primary caregivers
  • Medical (PPO or High Deductible option) for employee + dependents
  • 401(k) Participation
  • Employer-paid Dental & Vision
  • A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.

Want more reasons to work at Tombras? Check out the latest Tombras News and Our Values.
Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.
Tombras is an E-Verify employer and participates in the E-Verify program.
This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.
Remote employees must be based in the United States.

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