This role is not focused on direct response or performance creative. Instead, we're looking for ... Major consumer brands (CPG, retail, technology, lifestyle, wellness) * Creative, branding, or ...
This role is not focused on direct response or performance creative. Instead, we're looking for ... Major consumer brands (CPG, retail, technology, lifestyle, wellness) * Creative, branding, or ...
Sales Account Manager - CPG Wine & Spirits Goods
Greenfield, IN · On-site
$45K - $50K/yr
Our team consists of intelligent, creative, and driven individuals who love working together. Check ... This role reports to the Sales Channel Director and works closely with other Account Managers, as ...
Sales Account Manager - CPG Wine & Spirits Goods
Greenfield, IN · On-site
$45K - $50K/yr
Our team consists of intelligent, creative, and driven individuals who love working together. Check ... This role reports to the Sales Channel Director and works closely with other Account Managers, as ...
Sales Account Manager - CPG Wine & Spirits Goods
Greenfield, IN · On-site
$45K - $50K/yr
Our team consists of intelligent, creative, and driven individuals who love working together. Check ... This role reports to the Sales Channel Director and works closely with other Account Managers, as ...
Quick apply
Sales Account Manager - CPG Wine & Spirits Goods
Greenfield, IN · On-site
$45K - $50K/yr
Our team consists of intelligent, creative, and driven individuals who love working together. Check ... This role reports to the Sales Channel Director and works closely with other Account Managers, as ...
Category Manager
Valparaiso, IN · On-site
Director of Marketing Position Summary: Responsible for creating the vision, setting the strategy ... This position will interface with vendors such as CPG manufacturers, product brokers, technology ...
Category Manager
Valparaiso, IN · On-site
Director of Marketing Position Summary: Responsible for creating the vision, setting the strategy ... This position will interface with vendors such as CPG manufacturers, product brokers, technology ...
Category Manager
Valparaiso, IN · On-site
Director of Marketing Position Summary: Responsible for creating the vision, setting the strategy ... This position will interface with vendors such as CPG manufacturers, product brokers, technology ...
Quick apply
Category Manager
Valparaiso, IN · On-site
Director of Marketing Position Summary: Responsible for creating the vision, setting the strategy ... This position will interface with vendors such as CPG manufacturers, product brokers, technology ...
Director of Marketing Position Summary: Responsible for creating the vision, setting the strategy ... This position will interface with vendors such as CPG manufacturers, product brokers, technology ...
Director of Marketing Position Summary: Responsible for creating the vision, setting the strategy ... This position will interface with vendors such as CPG manufacturers, product brokers, technology ...
Creative Director Cpg information
What is the difference between Creative Director Cpg vs Graphic Designer?
| Aspect | Creative Director Cpg | Graphic Designer |
|---|---|---|
| Credentials | Bachelor's degree in design, marketing, or related field; extensive portfolio | Associate's or Bachelor's degree in graphic design or related field; portfolio required |
| Work Environment | Leadership role overseeing teams, strategic planning, client interactions | Individual or team-based design work, primarily focused on creating visuals |
| Industry Usage | Used in consumer packaged goods (CPG) companies, branding agencies | Used across various industries including advertising, publishing, branding |
The main difference is that a Creative Director Cpg leads creative strategies and manages teams within the CPG industry, focusing on brand vision and campaign oversight. In contrast, a Graphic Designer primarily executes visual designs, often working under direction. The Creative Director Cpg role involves higher-level responsibilities, strategic thinking, and leadership, whereas Graphic Designers focus on creating specific visual assets.
What does a Creative Director in CPG do?
A Creative Director in the consumer packaged goods (CPG) industry leads the development and execution of creative strategies for brands and products. They oversee teams of designers, copywriters, and marketers to ensure that packaging, advertising, and promotional materials align with the brand's vision and appeal to target consumers. Their role often involves collaborating with product managers, conducting market research, and staying current with industry trends to create innovative campaigns that drive sales and strengthen brand identity.
What are the key skills and qualifications needed to thrive as a Creative Director in the CPG industry, and why are they important?
To thrive as a Creative Director in the CPG (Consumer Packaged Goods) industry, you need a strong background in design, brand strategy, and marketing, typically supported by a degree in design, marketing, or a related field. Proficiency with creative software like Adobe Creative Suite, project management tools, and familiarity with packaging design standards are essential. Leadership, collaboration, and the ability to articulate a clear creative vision are key soft skills for excelling in this role. These skills and qualities are crucial for developing compelling brand experiences that resonate with consumers and drive business growth in a competitive marketplace.
How does a Creative Director in CPG typically collaborate with marketing and product teams to launch new products?
As a Creative Director in the consumer packaged goods (CPG) industry, close collaboration with both marketing and product teams is essential throughout the product development and launch process. You’ll work with product managers to understand the brand vision and product attributes, then partner with marketing to craft compelling campaigns and visual assets that resonate with target audiences. Regular brainstorming sessions, cross-functional meetings, and creative reviews are common, ensuring all teams are aligned on messaging, design, and timing. This collaborative environment fosters innovation but also requires strong communication and project management skills to balance diverse perspectives and meet tight deadlines.
What are popular job titles related to Creative Director Cpg jobs in Indiana? For Creative Director Cpg jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Creative Director Cpg jobs in Indiana look for? The top searched job categories for Creative Director Cpg jobs in Indiana are:
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Posted 6 days ago
Job description
Creative Strategist (Amazon TV & Brand Advertising) About IncubatorLab
At IncubatorLab, we partner with fast-growing brands to develop creative strategies that build awareness, strengthen brand positioning, and drive long-term growth. We're looking for a Creative Strategist with experience in brand advertising, TV/streaming creative, and programmatic display campaigns to help shape compelling campaigns across the Amazon ecosystem and beyond.
This role is not focused on direct response or performance creative. Instead, we're looking for someone who understands how to build memorable, brand-first campaigns that connect with audiences through storytelling and strategic messaging.
What You'll Do- Develop creative strategies for Amazon TV, streaming, and programmatic display advertising.
- Create messaging frameworks and creative briefs that strengthen brand positioning and awareness.
- Partner with designers, copywriters, video editors, and marketing teams to develop high-impact brand campaigns.
- Translate audience insights into compelling creative concepts across video and display formats.
- Collaborate with internal stakeholders to ensure campaigns align with broader marketing objectives.
- Analyze campaign performance and use insights to refine messaging and creative direction.
- Stay current on trends in brand advertising, streaming platforms, connected TV (CTV), and programmatic media.
- Help establish best practices for brand storytelling across Amazon and other digital channels.
- 3+ years of experience in Creative Strategy, Brand Strategy, or Advertising Strategy.
- Experience developing brand-awareness campaigns for consumer brands.
- Experience working on 30-second TV, streaming, Connected TV (CTV), or online video campaigns.
- Hands-on experience supporting or collaborating on programmatic display and TV advertising campaigns.
- Strong understanding of brand positioning, messaging, audience insights, and creative development.
- Ability to write clear creative briefs and communicate strategic direction to creative teams.
- Excellent collaboration and communication skills across cross-functional teams.
We're especially interested in candidates who have experience with one or more of the following:
- Amazon Ads (Streaming TV, Brand Ads, or DSP)
- Amazon Prime Video advertising
- Connected TV (CTV)
- Programmatic Display
- Major consumer brands (CPG, retail, technology, lifestyle, wellness)
- Creative, branding, or advertising agencies
- Streaming platforms such as Hulu, Roku, Disney+, YouTube TV, Peacock, or Netflix Ads
- Cross-channel brand campaigns
- Experience with Amazon DSP campaigns.
- Familiarity with consumer research and audience segmentation.
- Experience presenting creative concepts to stakeholders or clients.
- Understanding of upper-funnel marketing metrics such as reach, awareness, brand lift, and engagement.
- Experience working with health & wellness or consumer packaged goods (CPG) brands.
We're looking for someone who is:
- A strategic thinker who enjoys solving creative challenges.
- Passionate about storytelling and building memorable brand experiences.
- Collaborative, coachable, and easy to work with.
- Comfortable working cross-functionally with creatives, marketers, and leadership.
- Curious, proactive, and eager to continuously improve creative performance.
- Work on innovative campaigns for fast-growing consumer brands.
- Help shape high-impact creative across Amazon's advertising ecosystem.
- Collaborate with experienced marketers, creatives, and strategists in a fast-paced, remote environment.
- Make a meaningful impact on brand growth through strategic storytelling and creative excellence.
- Competitive compensation based on experience.
If you're passionate about brand storytelling, creative strategy, and developing impactful TV and programmatic campaigns, we'd love to hear from you. Please include a portfolio showcasing brand-awareness campaigns, creative briefs, TV/streaming work, or strategic case studies with your application.