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Creative Director Cpg Jobs in Indiana (NOW HIRING)

Director of Marketing Position Summary: Responsible for creating the vision, setting the strategy ... This position will interface with vendors such as CPG manufacturers, product brokers, technology ...

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Creative Director Cpg information

What is the difference between Creative Director Cpg vs Graphic Designer?

AspectCreative Director CpgGraphic Designer
CredentialsBachelor's degree in design, marketing, or related field; extensive portfolioAssociate's or Bachelor's degree in graphic design or related field; portfolio required
Work EnvironmentLeadership role overseeing teams, strategic planning, client interactionsIndividual or team-based design work, primarily focused on creating visuals
Industry UsageUsed in consumer packaged goods (CPG) companies, branding agenciesUsed across various industries including advertising, publishing, branding

The main difference is that a Creative Director Cpg leads creative strategies and manages teams within the CPG industry, focusing on brand vision and campaign oversight. In contrast, a Graphic Designer primarily executes visual designs, often working under direction. The Creative Director Cpg role involves higher-level responsibilities, strategic thinking, and leadership, whereas Graphic Designers focus on creating specific visual assets.

What does a Creative Director in CPG do?

A Creative Director in the consumer packaged goods (CPG) industry leads the development and execution of creative strategies for brands and products. They oversee teams of designers, copywriters, and marketers to ensure that packaging, advertising, and promotional materials align with the brand's vision and appeal to target consumers. Their role often involves collaborating with product managers, conducting market research, and staying current with industry trends to create innovative campaigns that drive sales and strengthen brand identity.

What are the key skills and qualifications needed to thrive as a Creative Director in the CPG industry, and why are they important?

To thrive as a Creative Director in the CPG (Consumer Packaged Goods) industry, you need a strong background in design, brand strategy, and marketing, typically supported by a degree in design, marketing, or a related field. Proficiency with creative software like Adobe Creative Suite, project management tools, and familiarity with packaging design standards are essential. Leadership, collaboration, and the ability to articulate a clear creative vision are key soft skills for excelling in this role. These skills and qualities are crucial for developing compelling brand experiences that resonate with consumers and drive business growth in a competitive marketplace.

How does a Creative Director in CPG typically collaborate with marketing and product teams to launch new products?

As a Creative Director in the consumer packaged goods (CPG) industry, close collaboration with both marketing and product teams is essential throughout the product development and launch process. You’ll work with product managers to understand the brand vision and product attributes, then partner with marketing to craft compelling campaigns and visual assets that resonate with target audiences. Regular brainstorming sessions, cross-functional meetings, and creative reviews are common, ensuring all teams are aligned on messaging, design, and timing. This collaborative environment fosters innovation but also requires strong communication and project management skills to balance diverse perspectives and meet tight deadlines.
What are popular job titles related to Creative Director Cpg jobs in Indiana? For Creative Director Cpg jobs in Indiana, the most frequently searched job titles are:
What cities in Indiana are hiring for Creative Director Cpg jobs? Cities in Indiana with the most Creative Director Cpg job openings:
Associate Brand Manager, US Pet Health - Seresto

Associate Brand Manager, US Pet Health - Seresto

Elanco

Indianapolis, IN • Hybrid

$82K - $107K/yr

Full-time

Retirement, PTO

Posted 15 days ago


Elanco rating

7.8

Company rating: 7.8 out of 10

Based on 25 frontline employees who took The Breakroom Quiz

43rd of 73 rated pharmaceutical


Job description

At Elanco (NYSE: ELAN) - it all starts with animals!

As a global leader in animal health, we are dedicated to innovation and delivering products and services to prevent and treat disease in farm animals and pets. At Elanco, we are driven by our vision of Food and Companionship Enriching Life and our purpose - all to Go Beyond for Animals, Customers, Society and Our People.

At Elanco, we pride ourselves on fostering a diverse and inclusive work environment. We believe that diversity is the driving force behind innovation, creativity, and overall business success. Here, you'll be part of a company that values and champions new ways of thinking, work with dynamic individuals, and acquire new skills and experiences that will propel your career to new heights.

Making animals' lives better makes life better - join our team today!

Your Role:

Associate Brand Manager, US Pet Health -Seresto

As the Associate Brand Manager forSeresto, you will play a pivotal role in driving the growth of a leading brand in the pet health retail space. You will own and execute key marketing programs, from creative development with our agency partners to in-market execution. This role is perfect for a data-driven marketer who thrives on turning analytics into actionable business strategies and has a keen eye for creative excellence. You will manage projects from packaging innovations to social media campaigns, partnering closely with sales, shopper marketing, and our agency teams to make a tangible impact on our direct-to-consumer business.

Your Responsibilities:

  • Drive Business Results: Proactively analyze market, competitor, and consumer data to uncover key insights. Leverage analytics to inform brand strategy, influence commercial forecasts, and coordinate with demand planning to ensure product availability.

  • GuideBrand& Campaign Strategy: In partnership with the Senior Brand Manager, co-lead the annual brand planning process and manage the execution of marketing programs and campaigns from start to finish.

  • Manage Key Projects: Take ownership of critical commercial projects, including packaging innovations, social media and influencer strategy, and the development of digital and physical marketing collateral,demonstratingresilience and a sharp eye for creative.

  • Develop Customer & Consumer Insight: Build a deep understanding of consumer and customer needs by interacting with sales and shopper marketing teams and analyzing consumer research torepresentthe voice of the customer.

  • Oversee Marketing Operations: Collaborate with marketing specialists and agency partners to manage the efficient routing and lifecycle of promotional materials through the regulatory review process, serving as a key point of contact for internal and external stakeholders.

What You Need to Succeed (minimum qualifications):

  • Education:Bachelor's Degree in Marketing/Business, or a High School Diploma / GED with an equivalent level of experience.

  • Experience: A minimum of 5 years of relevant experience in marketing, sales, ora relatedcommercial function, including experience in theConsumer PackagedGoods (CPG) industry.

  • Analytical Acumen:Demonstratedexperience in business analytics with a strong understanding of retail business drivers and the ability to translate data into actionable insights.

  • Project Management: Proven ability to independently manage complex projects from concept to completion, such as packaging updates, creative campaigns, or innovation launches.

  • Communication & Collaboration: Strong verbal, written, and interpersonal skills with a proven ability to influence and collaborate with cross-functional partners and external agencies.

  • Qualified candidates must be legally authorized to be employed in the United States. Elanco does notanticipateproviding sponsorship for employment visa status (e.g., H-1B or TN status) for this position.

What will give you a competitive edge (preferred qualifications):

  • Experience working with advertising agencies and navigating regulatory/legal review processes.

  • Proficiencywith data analysis and visualization tools (e.g., Tableau) andthe MicrosoftOffice Suite.

  • A customer-centric mindset with experience in consumer research.

  • A positive, resilient, and collaborative attitude.

Additional Information:

  • Location: Global Elanco Headquarters - Indianapolis, IN - Hybrid Work Environment

  • Travel: Up to 20% annually

Don'tmeet every single requirement? Studies have shown underrecognized groups are less likely to applytojobs unless they meet every single qualification. At Elanco we are dedicated to building a diverse and inclusive work environment. If you think you might be a good fit for a role butdon'tnecessarily meet every requirement, we encourage you to apply. You may be the right candidate for this role or other roles!

Elanco Benefits and Perks:

We offer a comprehensive benefits package focusing on financial, physical, and mental well-being while encouraging our employees to pursue our purpose! Some highlights include:

  • Multiple relocation packages

  • Two weeklong shutdowns (mid-summer and year-end) in the US (in addition to PTO)

  • 8-week parental leave

  • 9 Employee Resource Groups

  • Annual bonus offering

  • Flexible work arrangements

  • Up to 6% 401K matching

Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status

Elanco may use automated tools, including AI, to support parts of our recruitment process, such as reviewing applications against jobrelated criteria and/or transferrable skills. These tools help ensure a consistent, structured evaluation, but they do not make hiring decisions. All decisions involve a human reviewer. For more information on how we handle personal data, please see our Elanco Workforce Privacy Notice.


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