You'll help shape both our creative production function and our broader culture as we grow ... A reel demonstrating direct-response ad work -- not just brand films -- ideally including ...
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You'll help shape both our creative production function and our broader culture as we grow ... A reel demonstrating direct-response ad work -- not just brand films -- ideally including ...
Creative Director Cpg information
What does a creative director in CPG do?
A Creative Director in the consumer packaged goods (CPG) industry leads the development and execution of creative strategies for brands and products. They oversee teams of designers, copywriters, and marketers to ensure that packaging, advertising, and promotional materials align with the brand's vision and appeal to target consumers. Their role often involves collaborating with product managers, conducting market research, and staying current with industry trends to create innovative campaigns that drive sales and strengthen brand identity.
What are the key skills and qualifications needed to thrive as a creative director in CPG?
To thrive as a Creative Director in the CPG (Consumer Packaged Goods) industry, you need a strong background in design, brand strategy, and marketing, typically supported by a degree in design, marketing, or a related field. Proficiency with creative software like Adobe Creative Suite, project management tools, and familiarity with packaging design standards are essential. Leadership, collaboration, and the ability to articulate a clear creative vision are key soft skills for excelling in this role. These skills and qualities are crucial for developing compelling brand experiences that resonate with consumers and drive business growth in a competitive marketplace.
How does a creative director in CPG typically collaborate with marketing and product teams to launch new products?
As a Creative Director in the consumer packaged goods (CPG) industry, close collaboration with both marketing and product teams is essential throughout the product development and launch process. You’ll work with product managers to understand the brand vision and product attributes, then partner with marketing to craft compelling campaigns and visual assets that resonate with target audiences. Regular brainstorming sessions, cross-functional meetings, and creative reviews are common, ensuring all teams are aligned on messaging, design, and timing. This collaborative environment fosters innovation but also requires strong communication and project management skills to balance diverse perspectives and meet tight deadlines.
What is the difference between Creative Director Cpg vs Graphic Designer?
| Aspect | Creative Director Cpg | Graphic Designer |
|---|---|---|
| Credentials | Bachelor's degree in design, marketing, or related field; extensive portfolio | Associate's or Bachelor's degree in graphic design or related field; portfolio required |
| Work Environment | Leadership role overseeing teams, strategic planning, client interactions | Individual or team-based design work, primarily focused on creating visuals |
| Industry Usage | Used in consumer packaged goods (CPG) companies, branding agencies | Used across various industries including advertising, publishing, branding |
The main difference is that a Creative Director Cpg leads creative strategies and manages teams within the CPG industry, focusing on brand vision and campaign oversight. In contrast, a Graphic Designer primarily executes visual designs, often working under direction. The Creative Director Cpg role involves higher-level responsibilities, strategic thinking, and leadership, whereas Graphic Designers focus on creating specific visual assets.
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Full-time
Posted 15 days ago
Job description
Description:
We’re looking for a Contract Performance Video Editor to support the development and execution of high-performing paid and organic social creative across our marketing channels.
You’ll own the editing, iteration, and optimization of short-form video content and work across Creative Strategy, Growth, and Marketing to deliver high-quality creative that drives engagement, conversion, and business results.
This is a high-ownership, high-impact role for someone who can operate independently, think beyond the brief, and ship high-quality work quickly. You’ll help shape both our creative production function and our broader culture as we grow.
Requirements:What You’ll Do- Edit conversion-focused video ads for Meta, Google, and YouTube from Creative Strategist briefs and scripts.
- Cut whitelisted/creator (influencer) footage into platform-native ads that preserve creator authenticity while hitting performance structure.
- Produce in-house creative ads from internal and stock assets — including hooks, B-roll, motion text, captions, and sound design.
- Exceptional attention to detail; able to consistently deliver client-ready work with minimal QA, including accurate spelling, grammar, capitalization, asset selection, timing, clip placement, and adherence to brand standards.
- Build multiple variants per concept (hook tests, length cuts, aspect ratios) to feed the testing roadmap.
- Iterate quickly against paid performance data, sharpening hooks, pacing, and retention from scroll-stop and hold-rate signals.
- Maintain platform-native specs and best practices across feed, Reels/Shorts, and in-stream placements.
- Hold brand consistency — adhere to the Instant Hydration visual system while optimizing for performance.
- Manage an organized asset library and version control to keep throughput high.
- Proactively identify and source existing UGC, creator, product, retail, and brand assets from the creative library to execute briefs and maximize content output.
- Take ownership of creative problem-solving by repurposing existing content into fresh, high-performing advertisements when new footage is unavailable.
- 2+ years editing video for paid social / DTC performance marketing (electrolyte, supplement, wellness, or CPG a plus).
- Expert in Premiere Pro and/or After Effects (CapCut and Final Cut a plus).
- A reel demonstrating direct-response ad work — not just brand films — ideally including whitelisted creator content.
- Strong instinct for hooks, pacing, and retention; you understand why the first three seconds decide everything.
- Fluency in platform-native formats and specs across Meta, YouTube, and Google.
- Comfortable working from briefs and treating performance data as a creative input, not an afterthought.
- High output and fast turnaround in a high-trust, iterative environment.
- Highly self-motivated and resourceful, with the ability to navigate large asset libraries and execute against briefs with minimal oversight.
- Demonstrated ability to think beyond execution by proactively identifying opportunities for new creative iterations.
- Strong ownership mentality and bias toward action; able to independently move projects forward in a fast-paced environment.
- Bonus: motion graphics, sound design, captioning, and UGC editing chops.
- Experience with Premiere, motion design, and advanced video editing techniques.
- Background in CPG, retail, DTC, ecommerce, food & beverage, or wellness brands.
- Experience working alongside creative strategists, media buyers, or growth marketing teams.
- Understanding of creative testing frameworks, paid social best practices, and performance marketing principles.