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Maganti IT Resources LLC

Title: Brand Strategy Supervisor 

Location: Manhattan, NY

Type: Permanent

Job Description:

The role of the Brand Strategy Supervisor is to guide the translation of marketing goals into strategic media solutions that grow our Client's brands. The Supervisor uses their knowledge of industry trends, and the breadth of our consumer and channel insight resources to bring fresh thinking that goes the "extra mile" for their clients.

Duties and Responsibilities:

Maintains knowledge of existing/traditional strategic planning approaches, as well as emerging and creative communication channels and media trends

Begin to lead cross agency discussions with knowledge of industry

Seek out external resources (ex: seminars, etc.) and leverage internal resources (i.e. learning and development programs such as speaker series, or management training) to advance knowledge base

Actively reads trades/industry news to keep abreast of news and events that could impact our company, or the industry as a whole

Maintain firm understanding of all client's products/services, marketing goals and objectives, media requirements, target consumer and budgets

Work with Client to identify additional marketing challenges, and develop solutions that meet Clients needs, while advancing the agency's interests

Build and maintain strong relationships with clients and partner agencies at appropriate level, by serving as the key agency contact

Proactively inform clients of new media ideas or ways of thinking that might impact their business or plans and ensure the team is actively updating plans as any changes occur

Understand relevant metrics to assess the health of Client business (i.e. A/S and ROI)

Direct and oversee requests and communication to HMI Groups (OOH, Interactive, BGD's) and to external media vendors

Identify opportunities for cross-platform deals, where appropriate

Supervise the translation of client objectives to HMI departments

Using inputs from the Strategist, create and present strategic planning decks based on sound media principles

Begin to act as cross agency lead with BGD

Desired Skills and Experience:

Must have a strong integrated media planning track-record, with metrics to demonstrate ability, across multiple channels (TV, digital, etc.)

5-7 years of experience developing strategic media recommendations and stewarding media account projects

Client management experience, specifically in a Client contact and leadership role

Relevant category experience in Entertainment or Pharma is required. 

o Retail or other fast-paced category experience would be considered, but only secondarily.

 Local (NY/Northeast) candidates are preferred, but relocation will be considered on a case by case basis

Maintains knowledge of existing/traditional strategic planning approaches, as well as emerging and creative communication channels and media trends - and helps lead Client's understanding in how they impact the Client's business

Strong leadership and supervisory experience in terms of developing media professionals

Proven ability to manage and develop a team of at least 1-2 people

Familiarity with marketing principles, analytics and concepts

Experience and knowledge of media research and reporting resources

Effective verbal and written communication skills; able to confidently present and "sell through" ideas both internally and to Clients

Advocate for HMI and HMI processes/policies

Entrepreneurial spirit; possess the desire and ability identify opportunities to expand client/agency partnership

Able to prioritize team projects and sets aggressive yet achievable performance goals for self and direct reports

Solution-oriented; demonstrates creativity and agility when problem solving and multi-tasking

Establish atmosphere of trust among direct reports and looks to coach them to maximum potential

Inspires and motivates action across departments and disciplines; fosters team building atmosphere

Ability to generate ideas and actions that can produce tangible business results

Desired Skills and Experience:

Must have a strong integrated media planning track-record, with metrics to demonstrate ability, across multiple channels (TV, digital, etc.)

5-7 years of experience developing strategic media recommendations and stewarding media account projects

Client management experience, specifically in a Client contact and leadership role

Relevant category experience in Entertainment or Pharma is required. 

o Retail or other fast-paced category experience would be considered, but only secondarily.

 Local (NY/Northeast) candidates are preferred, but relocation will be considered on a case by case basis

Maintains knowledge of existing/traditional strategic planning approaches, as well as emerging and creative communication channels and media trends - and helps lead Client's understanding in how they impact the Client's business

Strong leadership and supervisory experience in terms of developing media professionals

Proven ability to manage and develop a team of at least 1-2 people

Familiarity with marketing principles, analytics and concepts

Experience and knowledge of media research and reporting resources

Effective verbal and written communication skills; able to confidently present and "sell through" ideas both internally and to Clients

Advocate for HMI and HMI processes/policies

Entrepreneurial spirit; possess the desire and ability identify opportunities to expand client/agency partnership

Able to prioritize team projects and sets aggressive yet achievable performance goals for self and direct reports

Solution-oriented; demonstrates creativity and agility when problem solving and multi-tasking

Establish atmosphere of trust among direct reports and looks to coach them to maximum potential

Inspires and motivates action across departments and disciplines; fosters team building atmosphere

Ability to generate ideas and actions that can produce tangible business results

Please help pass along to colleagues or associates below position who are looking for new role if you are not available.

Should someone need more information I can be reached at " chaitanya at mitresource.com" 

Thank you for your time.