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Cpg Startup Jobs in Raleigh, NC (NOW HIRING)

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Cpg Startup information

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$57.8K

$126.2K

$178.4K

How much do cpg startup jobs pay per year?

As of Jul 20, 2026, the average yearly pay for cpg startup in Raleigh, NC is $126,177.00, according to ZipRecruiter salary data. Most workers in this role earn between $106,000.00 and $146,800.00 per year, depending on experience, location, and employer.

What is a CPG startup?

A CPG startup is a new company focused on developing, producing, and selling consumer packaged goods such as food, beverages, household products, or personal care items. These startups often introduce innovative products or business models to disrupt traditional markets and appeal to changing consumer preferences. CPG startups face unique challenges, including supply chain management, branding, and scaling distribution. Their success typically depends on agility, effective marketing, and the ability to adapt quickly to trends. Many CPG startups leverage e-commerce and direct-to-consumer channels to reach their target market.

What are the key skills and qualifications needed to thrive as a CPG Startup founder or leader, and why are they important?

To thrive as a leader in a CPG (Consumer Packaged Goods) startup, you need a strong understanding of product development, market analysis, supply chain management, and ideally a background in business or entrepreneurship. Familiarity with tools like inventory management systems, e-commerce platforms, and data analytics software, as well as certifications in areas like food safety (if applicable), are often necessary. Exceptional creativity, resilience, networking abilities, and communication skills help you navigate challenges, attract investors, and build strong teams. These skills are critical for driving growth, maintaining operational efficiency, and standing out in a highly competitive market.

What are some common challenges faced when working at a CPG startup, and how can new hires prepare for them?

Working at a CPG (Consumer Packaged Goods) startup often means adapting to a fast-paced, ever-changing environment where roles may overlap and priorities can shift quickly. New hires may face challenges such as limited resources, rapid scaling demands, and the need to wear multiple hats—ranging from product development to marketing and sales support. To succeed, it's helpful to be proactive, flexible, and comfortable with ambiguity. Building strong cross-functional relationships and being open to continuous learning will help you navigate the startup landscape and contribute meaningfully to growth.
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Cpg Startup jobs near you
Infographic showing various Cpg Startup job openings in Raleigh, NC as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $126,177 per year, or $60.7 per hour.
Director of Sales, Wholesale

Director of Sales, Wholesale

Murphy's Naturals

Raleigh, NC

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 13 days ago

Job description

The Director of Sales, Wholesale will lead customer development and sales strategy for Murphy's Naturals' wholesale business. This role is responsible for developing and executing the sales vision, expanding our retail footprint, and improving the performance of our national sales broker team. You will work cross-functionally with Operations, E-commerce, Marketing, and Innovation to ensure our retail and wholesale presence is aligned with brand growth and profitability goals. 

Sales Strategy & Leadership
  • Own the wholesale sales P&L and develop strategic plans to meet or exceed revenue and margin goals. 
  • Develop national and regional sales strategies that expand our retail presence. 
  • Lead and coach internal sales teams and external brokers. 
  • Set and manage KPIs for sales performance, customer development, and trade efficiency. 
Customer Development & Account Management
  • Build and maintain relationships with key accounts and retail broker groups. 
  • Oversee retailer relationships, including small grocery and independent retailers. 
  • Oversee the Customer Experience function and ensure issues are resolved quickly. 
  • Lead contract negotiations, new product presentations, and promotional planning. 
  • Collaborate with key partners to execute effective merchandising and seasonal plans. 
Sales Operations & Process Optimization
  • Oversee CRM usage, sales reporting, and administrative processes. 
  • Manage onboarding and training for new sales representatives and brokers. 
  • Continuously improve sales workflows, reporting, and customer service touchpoints. 
  • Monitor and reduce deduction balances and drive sales-related supply chain improvements. 
Cross-Functional Collaboration
  • Work closely with Sales Operations on demand forecasting, logistics, and fulfillment. 
  • Partner with Marketing on trade marketing, in-store promotions, and co-branded events. 
  • Share insights with product development based on retail trends and buyer feedback. 
Qualifications
  • 7+ years of CPG sales experience. 
  • Proven success leading high-performing sales teams and managing national accounts. 
  • A hands-on, data-driven leadership approach with a strong track record in natural CPG, broker management, and customer relationship development. 
  • Experience with brokers, CRM systems (e.g., Salesforce), and EDI platforms. 
  • Strong understanding of distributor networks (UNFI, KeHE, Hardware Distribution) and natural retail channels. 
  • Analytical mindset with the ability to translate data into growth strategies. 
The Ideal Candidate Should Have:
  • A mission-aligned mindset, with a passion for sustainability, the outdoors, and doing good. 
  • Proven leadership and coaching capabilities with a passion for team development. 
  • Experience working in a fast-paced, high-growth startup environment. 
  • The ability to translate the brand and product details into a great story. 
  • Excellent negotiation, interpersonal, and communication skills. 
  • A proactive self-starter mentality with strong organizational skills and attention to detail. 
  • Health & Wellness
    • Comprehensive medical, dental, and vision insurance
    • Mental health support through EAP
  • Financial Future
    • 401(k) retirement plan with 3% employer Safe Harbor contribution 
  • Time to Recharge
    • 3 weeks (120 hours/15 days) PTO in 1st year of employment
    • Up to 12 weeks paid parental leave
  • Community
    • Quarterly paid company-wide volunteer opportunities

Apply