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Counter Sales Jobs in Wisconsin (NOW HIRING)

Counter Sales

Monona, WI

$16.75 - $21.75/hr

In the Counter Sales role you interact with customers at the counter by taking orders, entering them into the system accurately and filling them as time allows. . Do you have patience, attentiveness ...

Counter Sales

Milwaukee, WI · On-site

$16 - $20.75/hr

Counter Sales - Branch Locations Sid Harvey's an HVAC wholesale distributor of heating, cooling and refrigeration equipment and products is seeking a full-time HVAC Counter Sales for its Milwaukee ...

Counter Sales

Green Bay, WI · On-site

$15.50 - $19.50/hr

In the Counter Sales role you interact with customers at the counter by taking orders, entering them into the system accurately and filling them as time allows. . Do you have patience, attentiveness ...

Counter Sales

Green Bay, WI

$15.75 - $20.50/hr

In the Counter Sales role you interact with customers at the counter by taking orders, entering them into the system accurately and filling them as time allows. . Do you have patience, attentiveness ...

Counter Sales

Monona, WI · On-site

$16.50 - $20.75/hr

In the Counter Sales role you interact with customers at the counter by taking orders, entering them into the system accurately and filling them as time allows. . Do you have patience, attentiveness ...

Counter Sales

Green Bay, WI · On-site

$15.50 - $19.50/hr

In the Counter Sales role you interact with customers at the counter by taking orders, entering them into the system accurately and filling them as time allows. . Do you have patience, attentiveness ...

R10097432 Counter Sales Associate (Open) Location: Fond du Lac, WI - Retail shop How will you CONTRIBUTE and GROW? We are committed to building a diverse and inclusive workplace that embraces the ...

R10097432 Counter Sales Associate (Open) Location: Fond du Lac, WI - Retail shop How will you CONTRIBUTE and GROW? We are committed to building a diverse and inclusive workplace that embraces the ...

R10086186 Counter Sales Associate (Open) Location: Fond du Lac, WI - Retail shop How will you CONTRIBUTE and GROW? We are committed to building a diverse and inclusive workplace that embraces the ...

R10086186 Counter Sales Associate (Open) Location: Fond du Lac, WI - Retail shop How will you CONTRIBUTE and GROW? We are committed to building a diverse and inclusive workplace that embraces the ...

Counter Sales Representative

La Crosse, WI

$17.25 - $21.25/hr

R10093135 Counter Sales Representative (Open) Location: La Crosse, WI - Retail shop How will you CONTRIBUTE and GROW? We are committed to building a diverse and inclusive workplace that embraces the ...

Counter Sales Representative

La Crosse, WI · On-site

$17.25 - $21.25/hr

R10093135 Counter Sales Representative (Open) Location: La Crosse, WI - Retail shop How will you CONTRIBUTE and GROW? We are committed to building a diverse and inclusive workplace that embraces the ...

Store Counter Sales

Schofield, WI · On-site

$16.25 - $21/hr

As a NAPA Counter Sales associate , you are looked at as the "face of the retail store" and the go to person as soon as our customers enter our retail stores for all of their automotive needs. You do ...

Store Counter Sales

Minocqua, WI · On-site

$16.25 - $21/hr

As a NAPA Counter Sales Associate , you are looked at as the "face of the retail store" and the go to person as soon as our customers enter our retail stores for all of their automotive needs. You do ...

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Counter Sales information

See Wisconsin salary details

$10

$18

$25

How much do counter sales jobs pay per hour?

As of Aug 6, 2026, the average hourly pay for counter sales in Wisconsin is $18.38, according to ZipRecruiter salary data. Most workers in this role earn between $15.77 and $20.38 per hour, depending on experience, location, and employer.

What is the difference between Counter Sales vs Customer Service Representative?

AspectCounter SalesCustomer Service Representative
Primary RoleAssist customers at sales counters, process transactions, and promote productsHandle customer inquiries, provide support, and resolve issues across various channels
Work EnvironmentRetail stores, showrooms, or warehousesCall centers, retail, or office settings
Required SkillsSales skills, product knowledge, communicationCommunication, problem-solving, interpersonal skills
Common CertificationsNone typically required, but sales or retail certifications can helpCustomer service certifications (e.g., CCSP) are beneficial

While both roles involve interacting with customers, Counter Sales primarily focuses on sales transactions and product promotion at physical locations, whereas Customer Service Representatives handle a broader range of customer inquiries and support across multiple channels. Understanding these differences can help job seekers identify the right career path based on their skills and interests.

What are some common challenges faced in a counter sales role, and how can they be managed effectively?

Counter Sales professionals often encounter challenges such as handling high customer volumes during peak hours, managing inventory efficiently, and addressing diverse customer needs quickly. Effective communication skills and familiarity with the products are crucial for providing excellent service and resolving issues on the spot. Staying organized and collaborating closely with warehouse and inventory teams can help prevent stockouts and ensure smooth transactions. Proactively seeking product knowledge and maintaining a positive attitude under pressure are key strategies for thriving in this role.

What is a counter sales?

Counter Sales refers to the role of selling products or services directly to customers from a sales counter, often in retail, wholesale, or parts supply environments. Counter Sales associates assist customers by answering questions, processing transactions, providing product recommendations, and handling returns or exchanges. They play a crucial role in customer service and are often responsible for maintaining product displays and inventory behind the counter. This position requires good communication skills, product knowledge, and the ability to work efficiently in a fast-paced setting.

What are the key skills and qualifications needed to thrive as a counter sales professional, and why are they important?

To thrive as a Counter Sales professional, you need strong product knowledge, sales acumen, and a high school diploma or equivalent. Familiarity with point-of-sale (POS) systems, inventory management software, and basic computer skills is often required. Outstanding interpersonal skills, active listening, and the ability to resolve customer concerns set top performers apart. These abilities are crucial for driving sales, building customer loyalty, and ensuring smooth retail operations.
What are popular job titles related to Counter Sales jobs in Wisconsin? For Counter Sales jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Counter Sales jobs in Wisconsin look for? The top searched job categories for Counter Sales jobs in Wisconsin are:
Infographic showing various Counter Sales job openings in Wisconsin as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 82% Physical, 1% Hybrid, and 17% Remote job distribution, with an average salary of $38,237 per year, or $18.4 per hour.

$16.75 - $21.75/hr

Full-time

Posted 16 days ago


Job description

First Supply, a fifth-generation family-owned company, has served the Upper Midwest for over 125 years. Guided by our Employee Value Proposition, Where Tradition Meets Innovation, we foster a workplace where people learn, grow, and contribute to a company that values its heritage while embracing progress. Our teams take pride in supporting customers and communities, creating meaningful work and rewarding careers every day.

First Supply is looking for enthusiastic personalities with outstanding communication, time management and organizational skills to enhance our sales team and provide a Best-In-Class Customer Experience!

In the Counter Sales role you interact with customers at the counter by taking orders, entering them into the system accurately and filling them as time allows. . Do you have patience, attentiveness, product knowledge, and the ability to communicate clearly in a results driven environment? Your hard work will be rewarded with competitive compensation, excellent benefits and opportunities for advancement.

If you meet the skills and qualifications below, we encourage you to take charge of your career and APPLY with First Supply TODAY!


  • Provide service to customers at the counter by taking orders, entering them into the system accurately and filling them as time allows; diplomatically giving priority to regular accounts
  • Accept payment for merchandise either handling cash or ensuring that an approved credit line is available
  • Keep counter area inventory amply stocked; remove or add inventory items to stimulate impulse sales; remove discontinued items from the sales floor
  • Maintain a library of current catalogs and literature to assist customers
  • Assist “Counter Day” participants to assure successful promotions
  • Assist customers by recommending new products, suggesting alternatives, and promoting our Company
  • Promote and sell overages, damaged and discontinued items
  • Maintain good housekeeping in counter and display areas
  • When counter area is not busy, either assist warehouse staff in stocking bins or assist customer service department with incoming phone calls
  • Assist the Warehouse Manager in organizing storage shelves
  • Attend applicable education seminars, product training meetings and other Company meetings as requested

  • Good computer knowledge and skills and the ability to learn First Supply LLC's business system
  • Good organizational skills related to managing paperwork and time
  • Ability to work within a fast paced environment with multiple interruptions
  • Functional capacities evaluation which demonstrates ability to safely perform the essential functions of the position
  • Ability to travel on a limited basis within the U.S.

About First Supply

First Supply® is a leading main channel wholesale distributor, providing industrial customers and building contractors with an extensive line of products and services. We offer a wide range of manufacturer product lines across the plumbing, heating, air conditioning, builder, waterworks, pump/well & septic, industrial, and municipal markets. Headquartered in Madison, Wisconsin, First Supply has more than 700 employees across 29 operating facilities serving Wisconsin, Minnesota, Iowa, Illinois, and Michigan.

First Supply also owns and operates 18 Kitchen & Bath Stores across five Midwestern states under the Gerhard's Kitchen, Bath & Lighting and KOHLER® Signature Store by First Supply brands. Gerhard's is the largest, most versatile kitchen and bath store in the Upper Midwest, offering a wide variety of styles—from contemporary to traditional—along with unmatched service. The KOHLER Signature Stores are immersive kitchen and bath showrooms that provide a distinguished experience where designers and homeowners can get hands-on with hundreds of exclusive KOHLER products.

With a 128-year legacy and a people-first culture, First Supply is committed to building a workplace where employees feel valued, supported, and inspired to grow their careers. That commitment has earned national recognition, including a spot on USA Today’s 2024 Top Workplaces in the USA, as well as honors as a Woman-Led Top Workplace and an Industry Top Workplace for Distribution.

First Supply LLC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.