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Hormel Foods

Corporate Reputation Lead

Austin, MN · On-site

$98K - $137K/yr

CORPORATE REPUTATION LEAD - CORPORATE OFFICE (AUSTIN, MN) About Hormel Foods Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with over $12 billion in annual ...

Columbus Craft Meats

Corporate Reputation Lead

Austin, MN · On-site +1

$98K - $137K/yr

CORPORATE REPUTATION LEAD - CORPORATE OFFICE (AUSTIN, MN) About Hormel Foods Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with over $12 billion in annual ...

HealthEquity

$175K - $210K/yr

The AVP, Corporate Reputation & External Communications leads HealthEquity's external communications strategy and corporate reputation efforts. This role shapes how HealthEquity shows up in national ...

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How much do corporate reputation jobs pay per year?

As of Jun 25, 2026, the average yearly pay for corporate reputation in the United States is $133,062.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,000.00 and $202,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in the Corporate Reputation position, and why are they important?

Success in a Corporate Reputation role requires expertise in strategic communications, public relations, brand management, and a relevant degree such as communications, public relations, or business. Familiarity with media monitoring platforms (e.g., Meltwater, Cision), crisis management frameworks, and analytics tools is often necessary. Influential soft skills include strong interpersonal abilities, crisis communication under pressure, and the capacity to build lasting stakeholder relationships. These competencies are essential to safeguard and enhance a company's public image, foster stakeholder trust, and effectively manage reputation-related risks.

What are some common challenges faced in a Corporate Reputation role?

Professionals in Corporate Reputation roles often encounter challenges such as navigating crises, managing sensitive company information, and responding quickly to negative publicity or misinformation. They must consistently monitor public sentiment across multiple channels and coordinate with leadership, legal, marketing, and PR teams to protect the organization's image. Balancing transparency with confidentiality can be difficult, especially during high-pressure situations. However, these challenges also offer opportunities to demonstrate strategic thinking, proactive communication, and impactful leadership that contribute to long-term brand trust and loyalty.

What is a Corporate Reputation job?

A Corporate Reputation job involves managing and enhancing a company's public image, credibility, and stakeholder trust. Professionals in this role develop communication strategies, monitor media coverage, and engage with key audiences, including customers, employees, investors, and the public. They work to mitigate reputational risks, handle crisis communication, and promote positive brand perception through public relations, corporate social responsibility initiatives, and executive positioning.

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Corporate Reputation jobs near you
Infographic showing various Corporate Reputation job openings in the United States as of June 2026, with employment types broken down into 95% Full Time, 3% Part Time, and 2% Contract. Highlights an 95% Physical, 2% Hybrid, and 3% Remote job distribution, with an average salary of $133,062 per year, or $64 per hour.
Corporate Reputation Lead

Corporate Reputation Lead

Hormel Foods Corporation

Austin, MN • On-site, Remote

$98K - $137K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 22 days ago

Hormel Foods rating

7.2

Company rating: 7.2 out of 10

Based on 93 frontline employees who took The Breakroom Quiz

169th of 387 rated food and drinks producers

Job description

CORPORATE REPUTATION LEAD - CORPORATE OFFICE (AUSTIN, MN) 

About Hormel Foods

Hormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with over $12 billion in annual revenue. Its brands include PLANTERS, SKIPPY, SPAM, HORMEL NATURAL CHOICE, APPLEGATE, WHOLLY, HORMEL BLACK LABEL, COLUMBUS, JENNIE-O and more than 30 other beloved brands. The Company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named one of the best companies to work for by U.S. News & World Report and one of America's most responsible companies by Newsweek, was recognized by TIME magazine as one of the World's Best Companies and has received numerous other awards and accolades for its corporate responsibility and community service efforts. For more information, visitwww.hormelfoods.com. 

RESPONSIBILITIES:

The Corporate Reputation Lead is responsible for shaping, protecting and advancing Hormel Foods' corporate reputation across key external stakeholders, including media, consumers and business customers. This role executes the enterprise strategy for corporate reputation, ensuring a consistent, compelling corporate narrative that builds trust and enhances corporate visibility.

Reporting to the Director, External Communications, this individual will lead corporate media relations, issues and crisis communications, and executive visibility. The role partners closely with senior communications leadership and cross-functional teams to align messaging with business priorities and proactively manage reputational risk. This position also manages the corporate reputation team.

Key Responsibilities

  • Corporate reputation strategy: Execute enterprise strategy to strengthen and protect the company's reputation and external positioning.
  • External communications & media relations: Oversee proactive corporate storytelling, media engagement and corporate narrative execution.
  • Crisis & issues management: Direct preparedness and response to reputational risks and crisis situations. 
  • Executive visibility: Drive thought leadership and external presence for company leadership; work with agency partners to execute on executive visibility priorities.
  • Measurement & insights: Monitor media, sentiment and trends; use data to optimize strategy and performance.
  • Team leadership: Lead and develop the corporate reputation team. 
  • Cross-functional alignment: Partner across cross functional teams, including corporate communications, operations, legal, and investor relations to ensure consistent messaging.

QUALIFICATIONS:

Required

  • Bachelor's degree in communications, public relations or related field 
  • 8+ years of experience in corporate communications or public relations required; 10+ years of experience in corporate communications or public relations preferred.
  • Proven expertise in media relations, corporate reputation and crisis communications
  • Experience advising senior leaders and operating in complex organizations
  • Strong strategic thinking, communication and leadership skills
  • CPG or manufacturing experience preferred
  • Applicants must not now, or at any time in the future, require employer sponsorship for a work visa.
  • Applicants must be authorized to work in the United States for any employer. 

LOCATION: Austin, MN, Global Headquarters
A comprehensive relocation package to the Austin, MN area will be offered, if required.

TRAVEL REQUIREMENTS: Travel may be necessary 10% of the time.

At Hormel Foods, base pay is one part of our total compensation package and is determined within a range. The base hiring pay range for the Communications Manager/Senior Communications Manager - Website role is between $98,100 - $137,300 per year, and your actual base pay within that range will depend upon a variety of factors including, but not limited to, job-related knowledge, skill set, level of experience, and geographic market location. 

BENEFITS: Other components of Hormel Foods' total compensation package include comprehensive medical, dental, and vision coverage, discretionary annual merit increases, bonuses and profit sharing, 401(k) with employer match, stock purchase plan, paid time off, free two-year community/technical college tuition for children of employees, and more. 

For immediate consideration, apply online at: www.hormelfoods.com/careers 

At Hormel we invite difference and diversity in all aspects.  We offer a space of support, understanding, and community.  We are committed to the journey!  Learn more about our progress here: https://www.hormelfoods.com/about/inclusion-and-belonging/ 

Hormel Foods provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

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