Position Description: Summary
Execute and manage ArtisNaples communications strategies. Maintain positive relationships with external media contacts, disseminate accurate information internally and externally and serve as lead writer on key communications pieces.
Supervises
Senior Writer and Marketing Associate
Essential Duties & Responsibilities (other duties may be assigned)
Listen carefully to strategic direction from senior leadership team and communicate those priorities, internally and externally, in an efficient and effective manner.
Ensure deadlines are met and proofing procedures are observed.
Oversee content of monthly program books, the annual report and season brochures. Write majority of content, delegating where appropriate.
Work with Multimedia Designer & Programmer to ensure communications remain up-to-date on website.
Provide direction and oversight to ensure ArtisNaples receives the best and broadest media exposure for the full range of its activities locally, nationally and internationally.
Serve as primary day-to-day media contact on behalf of ArtisNaples, including on-site media relations during shows, events and performances and media ticketing efforts.
Responsible for all organization press releases and press monitoring.
Maximize press relationships, managing internal and external communications, and generating a high volume of press for the organization in the local and regional media markets to support ArtisNaples ticket and contributed revenue objectives.
Maintain media coverage reports for ArtisNaples Board of Directors.
Effectively communicate the ArtisNaples brand and all its constituent parts and institutional values, focusing on multidisciplinary mission which includes visual and performing arts as well as education.
Assist VP of Marketing and Patron Engagement with implementing strategy that furthers relations with a broad range of community and civic groups in SW Florida, with goals of improving brand awareness and increasing ticket sales and attendance.
Observe safety requirements. Reports safety issues and items requiring work orders to Supervisor or Safety & Security.
Work effectively with all ArtisNaples team members.
QUALIFICATIONS:
Competencies, Core Values, Education and Experience
Competencies
To perform this job successfully, an individual should possess and demonstrate the following competencies:
Analytical: Analyzes and interprets data and prepares accurate and insightful reports, statements and projections.
Financial: Has knowledge of general accounting standards.
Problem Solving: Identifies and resolves problems in a timely manner; gathers and analyzes information skillfully; develops alternative solutions; works well in-group problem solving situations; uses reason even when dealing with sensitive topics.
Technical Skills: Has advanced skill level in Microsoft Office Suite. Has experience using office systems.
Oral Communication: Speaks clearly, confidently and persuasively in positive or negative situations; listens and gets clarification; participates constructively and thoughtfully in meetings. Maintains poise under pressure.
Written Communication: Writes clearly and persuasively; presents information effectively.
Teamwork: Contributes to building a positive team spirit; puts success of team above own interests; builds morale and group commitments to goals and objectives; supports others efforts to succeed; fosters a cooperative work environment.
Leadership: Displays passion and optimism; inspires respect and trust; exhibits confidence in self and others.
Quality Management: Improves and promotes quality; demonstrates accuracy and thoroughness. Demonstrates attention to detail, ability to multi-task, and commitment to achieve deadlines.
Business Acumen: Understands business implications of decisions; aligns work with strategic goals.
Cost Consciousness: Works within approved budgets; develops and implements cost saving measures; conserves organizational resources.
Diversity: Shows respect and sensitivity for cultural differences; educates others on the value of diversity; promotes a harassment-free environment; builds a diverse workforce.
Ethics: Treats people with respect; keeps commitments; inspires the trust of others; works ethically and with integrity; upholds organizational values.
Strategic Thinking: Assist in developing strategies to achieve organizational goals; understands organization's strengths and weaknesses.
Organizational Core Values
Collaborative: Work internally and externally to accomplish something together that we may not be able to accomplish separately to realize shared goals.
Transparency: Behave and communicate in a manner that exudes openness and honesty.
Excellence: A standard of performance that surpasses ordinary standards.
Accountability: The acceptance and assumption of responsibility for actions, decisions and results.
Patron-first: Place the patron at the center of our efforts.
Integrity: A commitment to the highest standards, values and principles through every action and decision.
Education/Experience
Bachelors degree in communications or public relations.
Minimum four years senior-level experience in communications or public relations
Experience working with major non-profit arts organization preferred
Publications experience including determining editorial schedules, superior editing and writing skills
Proven experience using self-generated content to drive conversation about concerts, performances, events or organization as an alternative to traditional media
Microsoft Office products
Physical Demands and Work Environment: Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this position, the employee is regularly required to sit and use hands to finger, handle, or feel.
The employee is frequently required to reach with hands and arms and talk or hear.
The employee is occasionally required to stand and walk.
The employee must occasionally lift and/or move up to 25 pounds.
Specific vision abilities required by this job include close vision and color vision.
Work Environment
The work environment is consistent with general office conditions, with moderate noise.