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Copywriter Jobs in Rochester, MI (NOW HIRING)

GENERAL RV CENTER

Senior Graphic Designer

Wixom, MI · On-site

$61K - $84K/yr

Collaborate with copywriters, art directors, project leads, and the Creative Manager to develop cohesive campaigns and bring creative concepts to life. * Manage projects from concept through ...

Autobooks, Inc.

Customer Support Representative

Detroit, MI · On-site

$15.75 - $21.50/hr

... Copywriting, Marketing, Finance/Accounting, HR, and more! The Responsibilities: * Develop a deep knowledge of the Autobooks software suite * Partner with customers to resolve issues through phone ...

GENERAL RV CENTER

Senior Graphic Designer

Wixom, MI · On-site

$61K - $84K/yr

Collaborate with copywriters, art directors, project leads, and the Creative Manager to develop cohesive campaigns and bring creative concepts to life. * Manage projects from concept through ...

GENERAL RV CENTER

Senior Graphic Designer

Wixom, MI · Hybrid

$61K - $84K/yr

Collaborate with copywriters, art directors, project leads, and the Creative Manager to develop cohesive campaigns and bring creative concepts to life. * Manage projects from concept through ...

Varsity Tutors

Viral Content Creation Tutor

Detroit, MI · Remote

$18 - $40/hr

Deep knowledge of content strategy, platform algorithms, audience engagement techniques, video and visual content production, copywriting for social media, trend analysis, analytics interpretation ...

GENERAL RV CENTER

Senior Graphic Designer

Wixom, MI · Hybrid

$61K - $84K/yr

Collaborate with copywriters, art directors, project leads, and the Creative Manager to develop cohesive campaigns and bring creative concepts to life. * Manage projects from concept through ...

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All JobsCopywriter JobsCopywriter Jobs in Rochester, MI

Copywriter information

See Rochester, MI salary details

$13

$33

$61

How much do copywriter jobs pay per hour?

As of Aug 18, 2026, the average hourly pay for copywriter in Rochester, MI is $33.81, according to ZipRecruiter salary data. Most workers in this role earn between $25.67 and $38.27 per hour, depending on experience, location, and employer.

What does a copywriter do?

A copywriter is a professional who creates written content for advertising, marketing, and promotional materials. Their main goal is to craft persuasive and engaging copy that encourages people to take action, such as buying a product, subscribing to a service, or learning more about a brand. Copywriters work on a variety of materials, including advertisements, websites, emails, social media posts, and product descriptions. They often collaborate with designers, marketers, and clients to ensure the messaging aligns with brand objectives.

What are the key skills and qualifications needed to thrive as a copywriter, and why are they important?

To thrive as a Copywriter, you need excellent writing, grammar, and editing skills, often supported by a degree in communications, marketing, or English. Familiarity with content management systems (CMS), SEO tools, and analytics platforms is typically required. Creativity, attention to detail, and the ability to work under tight deadlines are standout soft skills in this role. These skills ensure that copywriters can produce compelling, targeted content that meets client objectives and drives engagement.

What are some common challenges copywriters face when collaborating with designers and marketing teams?

Copywriters often need to balance creativity with strategic messaging while working closely with designers and marketing teams. One common challenge is ensuring that the written content aligns seamlessly with the visual elements and overall brand voice. Effective communication and flexibility are crucial, as feedback from multiple stakeholders may require revisions to meet campaign goals. Building strong relationships and maintaining an open feedback loop can help copywriters overcome these challenges and produce cohesive, impactful content.

What is the difference between Copywriter vs Content Writer?

AspectCopywriterContent Writer
Primary FocusCreating persuasive, marketing-oriented content to drive sales or actionsProducing informative, educational, or entertaining content for audiences
Work EnvironmentAdvertising agencies, marketing teams, corporate marketing departmentsBlogs, online publications, corporate websites, content platforms
Required SkillsMarketing knowledge, persuasive writing, SEO basicsResearch skills, storytelling, informational writing
Common UsageAdvertising campaigns, sales pages, product descriptionsArticles, blog posts, whitepapers, newsletters

While both copywriters and content writers create written material, copywriters focus on persuasive content aimed at marketing and sales, whereas content writers produce informative content to engage and educate audiences. Understanding these differences helps employers and job seekers target the right roles and skills.

Can I be a copywriter with no experience?

Yes, entry-level copywriter positions often do not require prior experience and focus on strong writing skills, creativity, and the ability to learn quickly. Building a portfolio of writing samples and gaining familiarity with tools like Google Docs or content management systems can help you start in the field.
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Copywriter jobs near you
Infographic showing various Copywriter job openings in Rochester, MI as of August 2026, with employment types broken down into 87% Full Time, 7% Part Time, 1% Temporary, and 5% Contract. Highlights an 72% Physical, 8% Hybrid, and 20% Remote job distribution, with an average salary of $70,334 per year, or $33.8 per hour.

Senior Graphic Designer

GENERAL RV CENTER

Wixom, MI • On-site

$61K - $84K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 9 days ago

General RV Center rating

6.1

Company rating: 6.1 out of 10

Based on 44 frontline employees who took The Breakroom Quiz

101st of 153 rated car dealerships

Job description

Responsibilities

WHAT YOU'LL DO:

  • Design high-quality visual assets across digital ads, social media, email, web, print, event signage, presentations, and other marketing materials while maintaining a consistent General RV brand look and feel. 
  • Translate marketing strategies into compelling designs that align with the General RV brand and business goals.
  • Collaborate with copywriters, art directors, project leads, and the Creative Manager to develop cohesive campaigns and bring creative concepts to life.
  • Manage projects from concept through completion, including designing, presenting, revising, and delivering final assets.
  • Select photography, typography, artwork, graphics, and other design elements to support creative concepts.
  • Manage large data merges into design layouts, ensuring accuracy and consistency.
  • Present creative concepts and designs to internal stakeholders, explain design decisions, and incorporate feedback.
  • Manage multiple projects and deadlines while effectively prioritizing workload and maintaining accuracy and attention to detail.
  • Provide guidance and feedback to junior team members and review projects before they are presented to the Creative Manager.
  • Stay current on design trends, tools, and best practices.
Qualifications

WHAT WE'RE LOOKING FOR:

  • 5+ years of graphic design experience in an agency setting, digital and or traditional preferred.
  • A website with a portfolio showcasing your skills and previous work is required.
  • Bachelor's Degree is a plus but not required.
  • Proficient in Adobe Creative Suite specifically: Illustrator, Photoshop, and InDesign.
  • Proficient in Microsoft Windows, PowerPoint, and Word.
  • Past experience of mentoring junior employees.
  • Strong organizational skills, attention to detail, and ability to work well under pressure in order to hit deadlines.
  • Requires strong written and verbal communication skills, and a keen eye for detail.
  • Requires excellent critical thinking and problem-solving skills.

PERKS

General RV offers a comprehensive benefits package that includes medical, dental, vision, life insurance options, paid vacations and a 401k with company matching.  

About General RV

General RV was founded when Abe Baidas converted a Detroit gas station into a small RV sales and manufacturing facility in 1962. From those humble roots, we've grown into the nation's premier RV dealer. We've helped millions of families experience the RV lifestyle. With the support of our talented employees, General RV now operates multiple Supercenters across the country in addition to an inspection facility in Indiana. We are proud of our history and are now in the third generation of family ownership. Since 2014, General RV Center has been named by Crain's Detroit as one of Michigan's largest and fastest-growing privately held companies.

#IND1

Employment Type: OTHER

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