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Copy Strategist Jobs in Alabama (NOW HIRING)

Talladega College

Director of Admisssion

Talladega, AL · On-site

... strategic plan admissions goals. The person in this position will report directly to the Vice ... copy of transcripts will be required if hired in the position. TALLADEGA COLLEGE IS AN EQUAL ...

Talladega College

Director of Admisssion

Talladega, AL · On-site

... strategic plan admissions goals. The person in this position will report directly to the Vice ... copy of transcripts will be required if hired in the position. TALLADEGA COLLEGE IS AN EQUAL ...

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Copy Strategist information

Is copywriting a high paying job?

Copywriting can be a high-paying job depending on experience, industry, and the type of projects handled. Senior copywriters and those working with large clients or agencies often earn higher salaries, especially when developing specialized skills like SEO or marketing strategy. Compensation varies widely, with some copywriters earning six-figure incomes through freelance work or agency roles.

What is the difference between Copy Strategist vs Content Writer?

AspectCopy StrategistContent Writer
Primary FocusDeveloping strategic messaging and persuasive copy to meet marketing goalsCreating informative or engaging content across various formats
Skills & CredentialsStrong understanding of marketing, branding, and copywriting; often requires marketing or communication backgroundExcellent writing skills; background in journalism, communications, or related fields
Work EnvironmentCollaborates with marketing teams, strategists, and clients in agency or corporate settingsWorks independently or with content teams, often in digital or editorial environments

While both roles involve writing, a Copy Strategist focuses on creating persuasive, goal-oriented messaging aligned with marketing strategies, whereas a Content Writer produces a variety of content to inform or entertain. The Copy Strategist's work is more strategic and campaign-driven, making it essential for marketing success.

What does a copy strategist do?

A copy strategist develops and plans persuasive written content to meet marketing and branding goals. They analyze target audiences, craft messaging strategies, and often collaborate with creative teams, using tools like content calendars and analytics to optimize campaigns.
What are popular job titles related to Copy Strategist jobs in Alabama? For Copy Strategist jobs in Alabama, the most frequently searched job titles are:
What job categories do people searching Copy Strategist jobs in Alabama look for? The top searched job categories for Copy Strategist jobs in Alabama are:
What cities in Alabama are hiring for Copy Strategist jobs? Cities in Alabama with the most Copy Strategist job openings:
Copy Strategist jobs near you
Infographic showing various Copy Strategist job openings in Alabama as of August 2026, with employment types broken down into 68% Full Time, 28% Part Time, and 4% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution.

Digital Marketing & Content Coordinator

THREADED FASTENERS INC

Mobile, AL • On-site

Full-time

Posted 12 days ago

Job description

Summary/Objective
The Digital Marketing & Content Coordinator is responsible for planning, creating, and managing the written and digital content that connects Threaded Fasteners, Inc. to its customers, prospects, communities, and employee-owners. This position owns the day-to-day execution of internal and external digital marketing activities including social media management, blog and website content, search engine optimization, online reputation management, Google Business Profiles, email marketing support, and press releases. Working closely with the Creative Coordinator and marketing leadership, the ideal candidate is a skilled writer and digital communicator who understands B2B audiences and can translate complex industrial products and company culture into clear, compelling content that reflects the mission of the Threaded Fasteners, Inc. Family of Companies.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Content Creation & Writing
  • Writes and publishes blog articles, knowledge center content, and educational resources aligned with SEO strategy and content calendar.
  • Drafts press releases, company announcements, and PR-style articles for distribution and website publication.
  • Creates social media copy for LinkedIn, Facebook, and other approved platforms; schedules and publishes content using the company's social media management tools.
  • Develops and maintains email marketing content including newsletters and campaign communications.
  • Writes and updates website copy across the TFI and TFM web properties to ensure accuracy, consistency, and search performance.

Digital Presence & Online Reputation
  • Manages and maintains all Google Business Profiles across TFI and TFM locations; ensures listings are accurate, current, and optimized.
  • Monitors online reviews and digital reputation; coordinates response strategy in alignment with brand voice and company guidelines.
  • Supports basic SEO practices including on-page optimization, meta descriptions, and content tagging.
  • Tracks and reports on social media and website performance metrics; provides regular summaries to marketing leadership.

Sales Enablement & Marketing Support
  • Assists in developing written content for sales collateral, line cards, product one-sheets, and trade show materials in collaboration with the Creative Coordinator.
  • Sources and organizes content from subject matter experts across the organization for use in blogs, FAQs, and educational resources.
  • Supports the development of the company's content calendar and ensures consistent publishing cadence.
  • Owns and maintains the company content calendar; coordinates scheduling, approvals, and publishing cadence across all digital channels.

Internal Communications
  • Manages and updates The Bolt, the company's internal website and intranet, on a regular weekly basis including posting photos, news, and announcements that keep employee-owners informed and engaged.
  • Coordinates internal communications content by gathering updates, photos, and information from departments and leadership across TFI locations.
  • Supports the development and distribution of internal digital communications including newsletters, announcements, and milestone recognition.
  • Works with HR and leadership to ensure internal messaging reflects company culture, values, and approved communications standards.

Coordination & Process
  • Collaborates with the Creative Coordinator to ensure written content and visual design are developed in parallel and delivered together.
  • Maintains organized content libraries, brand voice guidelines, and digital asset folders for shared team use.
  • Manages incoming content requests from across the organization and triages based on priority and strategic alignment.
  • Performs other duties as assigned by the Vice President of Operations / Distribution or President.

Competencies
  • Exceptional written communication skills across multiple formats (short-form, long-form, conversational, technical)
  • Proficiency in social media platforms including LinkedIn and Facebook; familiarity with scheduling tools (e.g., Cloud Campaign, Hootsuite, or similar)
  • Working knowledge of WordPress or comparable CMS for website content management
  • Familiarity with Google Business Profile (formerly Google My Business) management
  • Basic understanding of SEO principles and content optimization
  • Strong organizational skills and ability to manage multiple projects and deadlines simultaneously
  • Ability to translate technical or industrial subject matter into accessible, audience-appropriate content
  • Commitment to brand voice consistency and brand standards
  • Ethical conduct and discretion with sensitive internal and external communications

Supervisory Responsibility
This position has no supervisory responsibilities.
Work Environment
This job operates in a clerical, office setting. This role routinely uses standard office equipment such as computers, phones, and collaboration platforms. Job duties may occasionally require visiting Threaded Fasteners, Inc. facilities or attending trade shows and company events to gather content, capture information, or support marketing activities.
Physical Demands
This is a largely sedentary role; however, some travel and on-site content gathering may require standing, walking, or light lifting of marketing materials or equipment.
Expected Hours of Work
This is a full-time position. Typical days and hours of work are Monday through Friday, 8:00 a.m. to 4:30 p.m.
Travel
Some travel is expected with this position, including trade shows, branch locations, and company events.
Required Education and Experience
  • Associate's degree or equivalent experience in marketing, communications, journalism, English, digital media, or a related field.
  • Demonstrated writing experience, including samples across formats (articles, social media, web copy, or similar).
  • Proficiency with standard office and content tools including Microsoft Office and Google Workspace.

Preferred Education and Experience
  • Bachelor's degree in marketing, communications, journalism, or a related field.
  • Experience managing social media accounts or a content calendar for a business or organization.
  • Familiarity with B2B marketing, manufacturing, construction, or industrial sectors.
  • Experience with SEO tools (e.g., Google Search Console, Semrush, or Yoast) and web analytics (e.g., Google Analytics).
  • Experience with email marketing platforms (e.g., Mailchimp, Constant Contact, or similar).

Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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