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Conversion Rate Optimization Jobs in Baltimore, MD

Media Works

Paid Search Specialist

Baltimore, MD · On-site

... optimization of SEM campaigns. This role leads the efforts to increase site visibility, click through rates, and conversion rates for Media Works clients. Successful candidates will plan and build ...

Media Works Ltd

Paid Search Specialist

Baltimore, MD · Hybrid

... optimization of SEM campaigns. This role leads the efforts to increase site visibility, click through rates, and conversion rates for Media Works clients. Successful candidates will plan and build ...

Media Works Ltd

Paid Search Specialist

Baltimore, MD · On-site

$55K - $65K/yr

... optimization of SEM campaigns. This role leads the efforts to increase site visibility, click through rates, and conversion rates for Media Works clients. Successful candidates will plan and build ...

ceiwc

Director of Sales Operation

Towson, MD · On-site

... conversion rates, and revenue growth. · Use predictive analytics to identify performance trends, gaps, and optimization opportunities. · Present data-driven insights and recommendations to ...

NFM, Inc.

Marketing CRM Specialist

Linthicum, MD · On-site +1

$31.25 - $34/hr

This role is responsible for planning, executing, and optimizing omni-channel campaigns that ... and conversion rates * Experience managing CRM integrations and supporting cross-platform data ...

NFM Lending

Marketing CRM Specialist

Linthicum, MD

$31.25 - $34/hr

This role is responsible for planning, executing, and optimizing omni-channel campaigns that ... and conversion rates * Experience managing CRM integrations and supporting cross-platform data ...

Sila Services

Customer Service Manager

Beltsville, MD · On-site

$70K - $80K/yr

... are optimized, and customers receive a best-in-class experience from the very first interaction ... Create and refine call scripts that improve customer engagement and conversion rates * Build ...

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Conversion Rate Optimization information

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$5

$62

How much do conversion rate optimization jobs pay per hour?

As of Jun 17, 2026, the average hourly pay for conversion rate optimization in Baltimore, MD is $62.10, according to ZipRecruiter salary data. Most workers in this role earn between $62.12 and $62.12 per hour, depending on experience, location, and employer.

What is a Conversion Rate Optimization job?

A Conversion Rate Optimization (CRO) job involves analyzing user behavior, running A/B tests, and implementing strategies to improve the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. CRO specialists use data, analytics, and user feedback to identify barriers in the conversion funnel and optimize website elements like landing pages, forms, and calls-to-action. The goal is to enhance user experience and increase conversions without increasing traffic.

What are the typical challenges faced by professionals in Conversion Rate Optimization, and how can they be addressed?

Professionals in Conversion Rate Optimization often face challenges such as interpreting complex user data, running statistically valid experiments, and balancing various stakeholder priorities. It can take time to achieve meaningful results since significant changes in conversion rates may require multiple iterations of testing and optimization. To address these challenges, strong analytical skills and open communication with marketing, design, and development teams are essential. Many employers also encourage ongoing learning and team collaboration to stay updated with evolving CRO strategies. This collaborative and data-driven environment helps CRO specialists implement effective solutions that drive business growth.

What are the key skills and qualifications needed to thrive in the Conversion Rate Optimization position, and why are they important?

To excel in Conversion Rate Optimization (CRO), you need a solid understanding of digital marketing, data analysis, user experience (UX) principles, and A/B testing methodologies, typically supported by a degree in marketing, statistics, or a related field. Familiarity with CRO tools such as Google Analytics, Optimizely, VWO, and heatmapping software, as well as certifications in analytics or UX, is highly valuable. Strong problem-solving skills, creativity, and effective communication help in interpreting data and collaborating with cross-functional teams. These competencies are crucial for identifying opportunities, implementing meaningful experiments, and driving measurable improvements in conversion rates.

How much does a conversion rate optimization specialist make?

A conversion rate optimization (CRO) specialist typically earns between $60,000 and $100,000 annually, depending on experience, location, and company size. Senior roles or those with advanced skills in analytics and A/B testing can earn higher salaries, often exceeding $120,000. Many CRO specialists also work with tools like Google Optimize, Optimizely, or VWO to improve website performance.

What does a conversion rate optimizer do?

A conversion rate optimizer analyzes website data and user behavior to identify ways to increase the percentage of visitors who complete desired actions, such as making a purchase or signing up. They use tools like A/B testing and analytics platforms to implement and measure improvements, often collaborating with designers and marketers to enhance user experience and maximize conversions.

What is a conversion rate optimization specialist job description?

A conversion rate optimization (CRO) specialist analyzes website data and user behavior to improve site performance and increase conversions. They conduct A/B testing, optimize landing pages, and use tools like Google Analytics to identify areas for improvement, often requiring skills in data analysis, UX design, and digital marketing. The role typically involves collaboration with marketing and development teams to implement data-driven strategies.

How to become a conversion rate optimization specialist?

To become a conversion rate optimization (CRO) specialist, develop skills in data analysis, user experience design, and A/B testing, often through online courses or certifications. Gaining experience with analytics tools like Google Analytics and CRO platforms, along with a strong understanding of digital marketing, is essential for success in this role.
What are popular job titles related to Conversion Rate Optimization jobs in Baltimore, MD? For Conversion Rate Optimization jobs in Baltimore, MD, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimization jobs in Baltimore, MD look for? The top searched job categories for Conversion Rate Optimization jobs in Baltimore, MD are:
Conversion Rate Optimization jobs near you
Infographic showing various Conversion Rate Optimization job openings in Baltimore, MD as of June 2026, with employment types broken down into 100% Full Time. Highlights an 73% In-person, and 27% Remote job distribution, with an average salary of $129,173 per year, or $62.1 per hour.
Sales and Marketing - Corporate

Sales and Marketing - Corporate

BELL NURSERY USA

Burtonsville, MD • On-site

Full-time

Posted 18 days ago

Bell Nursery rating

5.4

Company rating: 5.4 out of 10

Bell Nursery

Based on 15 frontline employees who took The Breakroom Quiz

7.1

Company rating compared to similar companies: 7.1 out of 10

Retail wholesalers average

Based on 11,927 frontline employees who took The Breakroom Quiz

Job description

Sales and Marketing Professional

Bell Nursery is seeking an experienced Marketing & Sales Generation Professional responsible for driving revenue growth by developing and executing integrated marketing strategies and sales initiatives tailored to live goods (plants, flowers, nursery products). This role bridges marketing and sales functions, focusing on demand generation, customer acquisition, and brand positioning across retail, wholesale, and e-commerce channels.

Marketing Strategy & Execution:

  • Develop and implement marketing plans to promote live goods products across seasonal cycles.
  • Manage campaigns across digital platforms, in-store promotions, and trade marketing.
  • Align product launches with growing seasons, holidays, and regional demand trends.
  • Oversee branding, messaging, and content specific to plant care, sustainability, and lifestyle benefits.

Sales Generation & Revenue Growth:

  • Partner with sales teams to create lead generation programs and promotional strategies.
  • Identify new market opportunities (garden centers, big-box retailers, landscapers, online platforms).
  • Drive sell-through strategies for perishable/live inventory.
  • Track and optimize conversion rates, sell-in/sell-out performance, and customer acquisition cost.

Channel Management:

  • Support retail and wholesale accounts with marketing materials, merchandising strategies, and promotions.
  • Collaborate with e-commerce teams to optimize product listings, seasonal promotions, and customer journeys.

Customer Insights & Analytics:

  • Analyze market trends, consumer behavior, and competitor activity in the horticulture industry.
  • Use data to refine campaigns, forecast demand, and reduce shrink/waste.
  • Monitor KPIs such as sales growth, ROI, traffic, and engagement.

Product & Seasonal Planning:

  • Work closely with growers, supply chain, and merchandising teams to align supply with demand.
  • Plan marketing calendars around planting seasons, weather patterns, and regional differences.
  • Support pricing and promotional strategies for perishable goods.

Team & Cross-Functional Leadership:

  • Lead and collaborate with marketing, sales, merchandising, and operations teams.
  • Manage external agencies, vendors, and creative partners.
  • Train sales teams on product positioning and marketing initiatives.
  • 5-8+ years of experience in Marketing and Sales Generation and Channel Expertise
  • Bachelor’s degree in business marketing, Sales, Horticulture or related field
  • Integrated campaign development (digital, retail, trade marketing)
  • Lead generation and funnel management
  • Content strategy (especially educational/lifestyle content for plant care)
  • Brand positioning and storytelling
  • Understanding of retail and wholesale sales cycles
  • Experience with sell-in vs. sell-through strategies
  • Pricing, promotion, and margin optimization
  • Account-based marketing support for key customers
  • Proficiency in marketing analytics (Google Analytics, CRM platforms, etc.)
  • Ability to track KPIs such as conversion rates, ROI, and customer acquisition cost
  • Forecasting demand and aligning with supply constraints
  • Retail (big-box, garden centers) and/or e-commerce experience
  • Merchandising and point-of-sale marketing
  • Omnichannel campaign execution
  • Ability to manage multiple campaigns across overlapping seasonal timelines
  • Experience working with cross-functional teams and external vendors/agencies
  • Knowledge of plant categories, growing cycles, and regional demand differences
  • Familiarity with perishability challenges (shrink, spoilage, logistics timing)
  • Understanding of sustainability trends and consumer preferences in live goods
KPIs / Success Metrics
  • Revenue growth and margin improvement 
  • Lead generation and conversion rates 
  • Sell-through rates and inventory shrink reduction 
  • Campaign ROI and customer acquisition cost 
  • Market share growth
Work Environment
  • Combination of office, greenhouse/nursery visits, and retail fieldwork / customer site visits
  • Requires travel to customer sites as well as internal locations

Working at Bell Nursery

Perks for frontline workers

From Bell Nursery, via Breakroom

  • Flexible hours and schedules

  • Work for a company that takes pride in sustainable practices

  • Stay healthy and active taking care of plants and flowers outdoors

  • Get FREE T-shirts and training

  • Use your creativity to design spectacular plant displays

  • Work for a company where we take Safety seriously

  • Paid Vacation

  • Paid Holidays

  • Paid Breaks

  • Comprehensive Health Insurance

  • 401K with Company Match

  • Referral and Returning Bonus Program

  • Education Assistance and a free Learning Development System

  • Paid Parental Leave

  • Work outside, work with great people and work all day with PLANTS! It's just plain FUN!

About Bell Nursery, in their own words

From Bell Nursery

Looking to join Team Purple? Do you love nature, plant life, outdoors and beautiful blooming flowers? Got a creative bug that needs scratching?

At Bell you will have the opportunity to help grow and merchandise plants from SEED to SALE! Our jobs are horticulturally based and provide training and experience to associates in all aspects of commercial growing, distribution and merchandising. Some of these exciting jobs include farm team members on production lines and on our millions of production acres, transporting plants and on retail merchandising floors.

Company values

From Bell Nursery

The Central Way | We Do the Right Thing | We Strive to be the Best | We are Entrepreneurial | We Win Together | We Grow Every Day | We are Passionate

Diversity and inclusion statement

From Bell Nursery

Bell Nursery, a subsidiary of Central Garden & Pet, is committed to building a great place to work that embraces diversity as a key pillar of our culture. This is a journey, and we are committed to listening, learning and doing the work to move forward together.

What Bell Nursery employees say

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