Conversion Rate Optimization * Own Fender.com's A/B and multivariate testing program: from ideation to execution and post-test analysis to improve conversion, AOV, and overall site revenue.
Conversion Rate Optimization * Own Fender.com's A/B and multivariate testing program: from ideation to execution and post-test analysis to improve conversion, AOV, and overall site revenue.
Digital Marketing Specialist
$65K - $80K/yr
Strong understanding of website optimization, SEO, conversion rate optimization, and digital analytics. * Experience managing large digital advertising budgets and performance-driven campaigns.
Digital Marketing Specialist
$65K - $80K/yr
Strong understanding of website optimization, SEO, conversion rate optimization, and digital analytics. * Experience managing large digital advertising budgets and performance-driven campaigns.
Digital Marketing Specialist
Chandler, AZ · On-site
$65K - $80K/yr
Strong understanding of website optimization, SEO, conversion rate optimization, and digital analytics. * Experience managing large digital advertising budgets and performance-driven campaigns.
Digital Marketing Specialist
Chandler, AZ · On-site
$65K - $80K/yr
Strong understanding of website optimization, SEO, conversion rate optimization, and digital analytics. * Experience managing large digital advertising budgets and performance-driven campaigns.
Digital Marketing Specialist
Chandler, AZ · On-site
$65K - $80K/yr
Strong understanding of website optimization, SEO, conversion rate optimization, and digital analytics. * Experience managing large digital advertising budgets and performance-driven campaigns.
Digital Marketing Specialist
Chandler, AZ · On-site
$65K - $80K/yr
Strong understanding of website optimization, SEO, conversion rate optimization, and digital analytics. * Experience managing large digital advertising budgets and performance-driven campaigns.
Digital Marketing Specialist
$65K - $80K/yr
Strong understanding of website optimization, SEO, conversion rate optimization, and digital analytics. * Experience managing large digital advertising budgets and performance-driven campaigns.
Digital Marketing Specialist
$65K - $80K/yr
Strong understanding of website optimization, SEO, conversion rate optimization, and digital analytics. * Experience managing large digital advertising budgets and performance-driven campaigns.
Digital Marketing Specialist
$65K - $80K/yr
Strong understanding of website optimization, SEO, conversion rate optimization, and digital analytics. * Experience managing large digital advertising budgets and performance-driven campaigns.
Digital Marketing Specialist
$65K - $80K/yr
Strong understanding of website optimization, SEO, conversion rate optimization, and digital analytics. * Experience managing large digital advertising budgets and performance-driven campaigns.
PPC Specialist
Phoenix, AZ · Remote
Understanding of landing page optimization and conversion rate optimization (CRO) * Experience working in a digital agency environment * Experience with project management tools such as Jira, ClickUp ...
Quick apply
PPC Specialist
Phoenix, AZ · Remote
Understanding of landing page optimization and conversion rate optimization (CRO) * Experience working in a digital agency environment * Experience with project management tools such as Jira, ClickUp ...
Develops, executes and maintains Conversion Optimization strategy; creates conversion rate and revenue lift * Defines KPIs across traffic, engagement, conversions and stickiness * Analyzes design and ...
Quick apply
Develops, executes and maintains Conversion Optimization strategy; creates conversion rate and revenue lift * Defines KPIs across traffic, engagement, conversions and stickiness * Analyzes design and ...
Vice President of eCommerce
Scottsdale, AZ · On-site
$210 - $240/hr
With a philosophy rooted in the principle that optimal health is the foundation for a life lived to ... Own Shopify storefront revenue, conversion rate, revenue per visitor, and average order value
Vice President of eCommerce
Scottsdale, AZ · On-site
$210 - $240/hr
With a philosophy rooted in the principle that optimal health is the foundation for a life lived to ... Own Shopify storefront revenue, conversion rate, revenue per visitor, and average order value
Vice President of eCommerce
Scottsdale, AZ · On-site
$210 - $240/hr
... optimization space, catering to those who strive to push the boundaries of what is possible in ... Own Shopify storefront revenue, conversion rate, revenue per visitor, and average order value
Vice President of eCommerce
Scottsdale, AZ · On-site
$210 - $240/hr
... optimization space, catering to those who strive to push the boundaries of what is possible in ... Own Shopify storefront revenue, conversion rate, revenue per visitor, and average order value
Vice President of eCommerce
Scottsdale, AZ · On-site
$210K - $240K/yr
OBJECTIVES Digital Revenue Performance Own Shopify storefront revenue, conversion rate, revenue per ... and listing optimization Own the Amazon P&L including PPC spend, ROAS, and category rankings ...
Vice President of eCommerce
Scottsdale, AZ · On-site
$210K - $240K/yr
OBJECTIVES Digital Revenue Performance Own Shopify storefront revenue, conversion rate, revenue per ... and listing optimization Own the Amazon P&L including PPC spend, ROAS, and category rankings ...
Vice President of eCommerce
Scottsdale, AZ · On-site
$210K - $240K/yr
... optimization space, catering to those who strive to push the boundaries of what is possible in ... OBJECTIVES Digital Revenue Performance Own Shopify storefront revenue, conversion rate, revenue per ...
Vice President of eCommerce
Scottsdale, AZ · On-site
$210K - $240K/yr
... optimization space, catering to those who strive to push the boundaries of what is possible in ... OBJECTIVES Digital Revenue Performance Own Shopify storefront revenue, conversion rate, revenue per ...
Vice President of eCommerce
Scottsdale, AZ · On-site
$210K - $240K/yr
With a philosophy rooted in the principle that optimal health is the foundation for a life lived to ... Own Shopify storefront revenue, conversion rate, revenue per visitor, and average order value
Vice President of eCommerce
Scottsdale, AZ · On-site
$210K - $240K/yr
With a philosophy rooted in the principle that optimal health is the foundation for a life lived to ... Own Shopify storefront revenue, conversion rate, revenue per visitor, and average order value
With a philosophy rooted in the principle that optimal health is the foundation for a life lived to ... Own Shopify storefront revenue, conversion rate, revenue per visitor, and average order value
Quick apply
With a philosophy rooted in the principle that optimal health is the foundation for a life lived to ... Own Shopify storefront revenue, conversion rate, revenue per visitor, and average order value
Vice President of eCommerce
Scottsdale, AZ · On-site
$210K - $240K/yr
OBJECTIVES Digital Revenue Performance Own Shopify storefront revenue, conversion rate, revenue per ... and listing optimization Own the Amazon P&L including PPC spend, ROAS, and category rankings ...
Vice President of eCommerce
Scottsdale, AZ · On-site
$210K - $240K/yr
OBJECTIVES Digital Revenue Performance Own Shopify storefront revenue, conversion rate, revenue per ... and listing optimization Own the Amazon P&L including PPC spend, ROAS, and category rankings ...
Vice President of eCommerce
Scottsdale, AZ · On-site
$210K - $240K/yr
... optimization space, catering to those who strive to push the boundaries of what is possible in ... OBJECTIVES Digital Revenue Performance Own Shopify storefront revenue, conversion rate, revenue per ...
Vice President of eCommerce
Scottsdale, AZ · On-site
$210K - $240K/yr
... optimization space, catering to those who strive to push the boundaries of what is possible in ... OBJECTIVES Digital Revenue Performance Own Shopify storefront revenue, conversion rate, revenue per ...
Vice President Ecommerce
Scottsdale, AZ · On-site
$210K - $240K/yr
OBJECTIVES Digital Revenue Performance Own Shopify storefront revenue, conversion rate, revenue per ... and listing optimization Own the Amazon P&L including PPC spend, ROAS, and category rankings ...
New
Vice President Ecommerce
Scottsdale, AZ · On-site
$210K - $240K/yr
OBJECTIVES Digital Revenue Performance Own Shopify storefront revenue, conversion rate, revenue per ... and listing optimization Own the Amazon P&L including PPC spend, ROAS, and category rankings ...
New
Vice President Ecommerce
Scottsdale, AZ · On-site
$210K - $240K/yr
OBJECTIVES Digital Revenue Performance Own Shopify storefront revenue, conversion rate, revenue per ... and listing optimization Own the Amazon P&L including PPC spend, ROAS, and category rankings ...
New
Vice President Ecommerce
Scottsdale, AZ · On-site
$210K - $240K/yr
OBJECTIVES Digital Revenue Performance Own Shopify storefront revenue, conversion rate, revenue per ... and listing optimization Own the Amazon P&L including PPC spend, ROAS, and category rankings ...
New
Digital Marketing Account Manager
Chandler, AZ · On-site
$55K - $65K/yr
Understanding of conversion rate optimization (CRO) * Familiarity with Canva, Adobe Photoshop, or Illustrator Bonus Qualifications * Leadership or team management experience * Deep understanding of ...
Quick apply
Digital Marketing Account Manager
Chandler, AZ · On-site
$55K - $65K/yr
Understanding of conversion rate optimization (CRO) * Familiarity with Canva, Adobe Photoshop, or Illustrator Bonus Qualifications * Leadership or team management experience * Deep understanding of ...
Increase qualified leads for services Grow training program enrollments Improve conversion rate ... Content marketing and SEO basics * Strategic thinking * Customer-centric messaging * Collaboration ...
Increase qualified leads for services Grow training program enrollments Improve conversion rate ... Content marketing and SEO basics * Strategic thinking * Customer-centric messaging * Collaboration ...
Conversion Rate Optimisation information
See Phoenix, AZ salary details
$5.25 - $10.46
0% of jobs
$10.46 - $15.67
0% of jobs
$15.67 - $20.87
0% of jobs
$20.87 - $26.08
0% of jobs
$26.08 - $31.29
0% of jobs
$31.29 - $36.50
0% of jobs
$36.50 - $41.70
0% of jobs
$41.70 - $46.91
0% of jobs
$46.91 - $52.12
0% of jobs
$52.12 - $57.33
0% of jobs
$58.63 is the 25th percentile. Wages below this are outliers.
$57.33 - $62.53
100% of jobs
$5
$62
How much do conversion rate optimisation jobs pay per hour?
What are some common challenges faced by professionals in conversion rate optimisation roles?
What is conversion rate optimisation?
What are the key skills and qualifications needed to thrive as a conversion rate optimisation specialist?
What is the difference between Conversion Rate Optimisation vs CRO Specialist?
| Aspect | Conversion Rate Optimisation | CRO Specialist |
|---|---|---|
| Role Focus | Improving website or landing page performance to increase conversions | Analyzing data, testing, and implementing strategies to optimize conversion rates |
| Required Skills | Data analysis, A/B testing, UX principles, marketing knowledge | Analytics tools, user behavior analysis, testing methodologies, marketing strategies |
| Work Environment | Digital marketing teams, e-commerce, agencies | Marketing departments, digital agencies, e-commerce companies |
| Common Usage | Describes the process or discipline | Refers to the role or job title of the professional |
Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

Full-time
Medical, Dental, Retirement, PTO
Re-posted 22 days ago
Fender Musical Instruments rating
7.9
Based on 6 frontline employees who took The Breakroom Quiz
Job description
An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it's a cultural symbol that resonates globally.
We're seeking an accomplished eCommerce Manager, Growth & Optimization based in Phoenix, AZ or Los Angeles, CA to unlock revenue opportunities across Fender.com. Reporting to the VP, eCommerce, this individual will own the growth & optimization program: surfacing revenue opportunities across the funnel, owning and running a robust A/B testing and CRO program, and influencing Product, UX, and Merchandising decisions with clear, data-driven business cases. You'll be a key voice in shaping how Fender converts visitors into loyal customers and a critical driver of eCommerce revenue growth.
Essential Functions
Analytics & Insights
- Lead analysis of site performance, conversion funnels, customer behavior, and marketing channel impact (paid, CRM, organic, direct).
- Deliver actionable recommendations that improve the digital customer experience and unlock incremental revenue.
- Provide the online merchandising team with clear, data-driven visibility into category, product, and promotional performance.
- Define success metrics for key initiatives and track post-launch impact to prove ROI.
- Partner with enterprise Data & Analytics to validate data integrity and troubleshoot anomalies.
- Own the weekly, monthly, and quarterly reporting cadence; craft dashboards and executive-ready presentations with compelling data storytelling.
Conversion Rate Optimization
- Own Fender.com's A/B and multivariate testing program: from ideation to execution and post-test analysis to improve conversion, AOV, and overall site revenue.
- Maintain a prioritized test-and-learn roadmap driven by data, user behavior, and business needs.
- Conduct funnel and abandonment analysis to identify friction points and growth opportunities.
Strategic Influence & Business Case Development
- Partner with Product and UX to shape roadmap priorities based on analytics and experimentation results.
- Collaborate with Digital Marketing on campaign and channel performance, helping allocate investment toward the most efficient growth levers.
- Quantify and model the impact of proposed initiatives to influence senior leadership decisions and investment priorities.
- Bachelor's degree or equivalent experience.
- 7+ years in eCommerce or digital analytics with a proven track record of driving insights that lead to measurable revenue and customer experience improvements.
- Expertise in eCommerce KPIs, funnel optimization, and digital merchandising performance analysis.
- Hands-on experience running A/B and multivariate testing programs end-to-end.
- Strong analytical and problem-solving skills; able to translate complex data into clear, actionable business recommendations.
- Exceptional communicator and data storyteller, comfortable presenting to executives and cross-functional partners.
- Familiarity with Amplitude, Content Square, Segment, Tableau, Power BI, Avo, and A/B testing platforms.
- Highly collaborative and influential: able to drive change and set priorities across Product, UX, Marketing, Merchandising, and Data & Analytics without direct management authority.
- Flexible, innovative thinker who stays current on eCommerce trends, technologies, and growth strategies.
About Fender Musical Instruments:
Fender Musical Instruments Corporation (FMIC) is one of the world's leading musical instrument manufacturers, marketers and distributors, whose portfolio of brands includes Fender®, Squier®, Presonus®, Gretsch®, Jackson®, EVH®, Charvel®, Bigsby®, and Groove Tubes®, among others. For more information, visit www.fender.com. FMIC offers a competitive benefits package which includes medical, dental, 401(k), paid time off, and an equipment purchase program to help you get the band back together. Fender Musical Instruments Corporation is an equal opportunity employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, disability, veterans' status, sexual orientation, or any other protected factor.
Fender is required by law in certain jurisdictions to include a pay scale in the job posting for this position. "Pay scale" means the salary or hourly wage range that Fender reasonably expects to pay for this position; it is neither a promise nor a guarantee of the compensation that the successful candidate will receive. The pay scale for this position takes into account the wide range of factors that Fender considers in making compensation decisions, including, without limitation: skill set, experience, and training, licensure and certifications, and other business and organizational needs. If this is a remote position, the pay scale disclosed herein may be adjusted further based upon the applicable geographic differential associated with the location from which the successful candidate will work. Please note that it is not typical for a Fender employee to be at or near the top of the pay scale for their role - especially as a new hire - and compensation decisions are dependent on the facts and circumstances of each case. Subject to the foregoing, the current pay scale for this position is $100,000.00 - $160,000.00
What Fender Musical Instruments employees say
Pay
Benefits
Hours and flexibility
Workplace
Get the full story on Breakroom
About Fender
Sourced by ZipRecruiter
Industry
Manufacturing
Company size
501 - 1,000 Employees
Headquarters location
Scottsdale, AZ, US
Year founded
1946