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Conversion Rate Optimisation Jobs in Houston, TX

Amazon Channel Manager

Stafford, TX · On-site

$132K - $133K/yr

... optimization, and is equally comfortable pulling a tape measure on a product in the distribution ... Monitor and report on channel KPIs including revenue, units, conversion rate, ACOS/TACOS, buy box ...

Review AI conversations and call flows to identify areas for optimization, efficiency improvements ... Monitor appointment trends, conversion rates, show rates, and missed opportunities to develop ...

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Conversion Rate Optimisation information

See Houston, TX salary details

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How much do conversion rate optimisation jobs pay per hour?

As of Jul 16, 2026, the average hourly pay for conversion rate optimisation in Houston, TX is $59.69, according to ZipRecruiter salary data. Most workers in this role earn between $59.66 and $59.66 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Houston, TX? For Conversion Rate Optimisation jobs in Houston, TX, the most frequently searched job titles are:
What cities near Houston, TX are hiring for Conversion Rate Optimisation jobs? Cities near Houston, TX with the most Conversion Rate Optimisation job openings:
Managing Director of North America Sales

Managing Director of North America Sales

Service Corporation International

Houston, TX

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 10 days ago


Service Corporation International rating

6.8

Company rating: 6.8 out of 10

Based on 93 frontline employees who took The Breakroom Quiz

3rd of 8 rated funeral services


Job description

Our associates celebrate lives. We celebrate our associates.

Candidates are not required to reside in the the Houston, Texas (headquarters) area.  This position supports an assigned territory. While relocation is not required at the time of hire, candidates should be aware that relocation may be discussed if business needs or territory assignments warrant it.

Develop and achieve long-term and annual revenue and margin goals.  Provide guidance and direction to regional sales leadership to effectively achieve sales production and revenue growth goals as well as customer satisfaction scores. Apply understanding of geographic territories, market penetration, and market demographics, develop Campaign Strategy to increase market share and conversion rate.  Coach and develop a high performing sales force.  Design Sales Commission Plans that appropriately reward while achieving an acceptable margin as well as support SCI’s culture and brand.

JOB RESPONSIBILITIES

Revenue Achievement

  • Responsible for developing and achieving annual sales revenue and margin for assigned Area of Responsibility (AOR).  Apply knowledge of market penetration, market demographics, and marketing concepts to accomplish responsibilities.  Collaborates with Market Leadership to develop annual revenue goals.  Communicates long-term sales strategy and annual revenue goals. 
  • Establishes sales performance thresholds.  Monitors, tracks, trends, and forecasts sales associate’s production and achievement.  Identifies underperforming sales associates and/or markets, discusses deficiency with Sales Director, and develops action plan.  Influences local management to dismiss underperforming sales associates. 
  • Collaborates with Market and local management on marketing, advertising, and campaigns appropriate for the local market.  Campaign Strategies to increase market share and conversion rate.  Collaborate with Corporate Marketing to develop strategy and campaigns as well as leveraging resources.
  • Identifies and implements innovative solutions for practice or workflow changes to improve department operations or other department-specific measures by leading unit projects and/or other department/system directed activities. Collaborate with colleagues and market leadership to remove operational barriers, encourage ideas, and business or operational enhancements.  Work with Market Leadership and Corporate Departments on product, process, and technology needs and improvements.  Supports change initiatives, maintaining effectiveness when experiencing major changes in work responsibilities or environment; adjusts effectively to work within new work structures, processes, requirements or cultures. 

Administrative

  • Develop annual expense and personnel budgets, reviews expense statements and takes necessary actions to control and reduce costs. Ensures adequate supplies are available. Implements department strategies to achieve financial target and staffing needs, developing others to do the same, through optimizing productivity, supply/resource efficiency, minimizing incidental overtime and overtime percentage, and other areas according to department specifications. Proactively plans for identifying capital needs related to current equipment and future department projects.

People Development

  • Develop a strong, trusting, and reliable team.  Understand team members career aspirations and provide assignments to develop skills and/or close gaps.  Constructively address issues and provide tangible and appropriate feedback.  Apply a proactive and collaborative management style in order to increase employee engagement and minimize turnover.  Monitor training and licensing requirements ensuring staff is re-trained/licensed prior to expiration.
  • Responsible for screening candidates (internal and external) and hiring or promoting a skilled and effective staff. Establishes pay, recommends pay increases, special pays, and career advancements.
  • Discipline staff as necessary.  Writes development plans to close behavior or skill gaps.  Collaborates with Human Resources throughout discipline, development, and termination processes.  Recommends and discusses terminations with Leadership.

Background

Education & Licenses:

  • Bachelor's degree in Marketing, Business, or a related discipline, or equivalent relevant work experience

Experience & Knowledge:

  • At least fifteen (15) years’ sales and marketing experience achieving annual goals and building high performing sales force
  • At least ten (10) years’ sales experience in the Funeral Services Industry with a demonstrable record of achieving annual revenue and margin goals
  • At least five (5) years’ management experience developing sales teams across a geographic region

Skills & Abilities (not listed within Competencies):

  • Administrative skills necessary to manage work force, administrative transactions, and planning / forecasting responsibilities
  • Analytical thinking to weigh pros/cons of solutions in order to make effective and sustainable business decisions
  • Computer literate and proficient with MS Office, Word, Excel, and Power Point

Work Conditions

When considering the work environment associated with this job, the following factors may apply:

  • Environment - Work is primarily indoors;
  • Attire - professional attire required when in contact with families and associates
  • Postures – Frequent continuous period of time sitting or standing up to 6 hours per day; frequently climbing stairs to access buildings
  • Physical Demands – Physical effort requiring manual dexterity is required, includes paperwork, calculators, computers and phone usage
  • Hours – May work beyond standard hours or schedule as business needs arise
  • Travel – 50% to 70% regional travel; up to 10% North America travel; ability to lift and carry luggage
Postal Code: 77019Category (Portal Searching): SalesJob Location: US-TX - Houston

Company Description

Life’s not about a job, it’s about purpose.
Do you love sales? Are you passionate about serving your community? Do you want to make a difference with your work?
We’re looking for a sales professional to join our dynamic team! We put people first and value integrity and attention to detail in our work. We’ll change everything you ever thought about working in the funeral services industry. This isn’t your typical job—and we’re not your typical company!
Our Sales Professionals enjoy:
• Unlimited Income Potential - with a competitive commissioned incentive package
• Stability – a recession-resistant, human centered business
• Brand recognition – Our Dignity Memorial® is the North America’s largest provider of funeral, cremation and cemetery services.
• Company-Provided Leads - we use the world’s #1 lead-management system and other best-in-
class technology platforms
• Ongoing training
• Advancement opportunities
We think our CEO, Tom Ryan, says it best:
“At SCI, we believe we are Better Together. When each of us brings our best self to work, we can provide the Service Excellence our families deserve. This is why we provide you and your loved ones with benefits and resources to help you become your best.”
BETTER HEALTH:
Wellbeing is important to us, and to ensure our associates have access to the best care, we offer medical, prescription drug, mental health, dental and vision insurance plans for our associates to select from. Our wellness program offers benefit credits and includes a company contribution toward Health Reimbursement Accounts (HRA). Our Employee Assistance Program (EAP) offers immediate, confidential help to our associates and their dependents as well as eight free counseling sessions per incident.
BETTER WEALTH:
We are committed to providing the means and resources for our associates to manage their current and future financial needs. We offer a 401(k) plan with a competitive company match, financial education tools and flexible spending accounts for healthcare, dependent care and commuter expenses.
BETTER SELF:
We encourage associates to take time off through vacation, holiday, sick time, maternity leave and baby bonding (maternity & paternity) plans. Career development is an important focus, supported by tuition reimbursement, professional training and discounted university rates. Through the Sam Lucas Scholarship Foundation, we provide educational grants to associates, their spouses and children. What is important to our associates outside of work is important to us too. We offer additional benefits including adoption assistance and pet insurance, among many other insurance and benefit options.
BETTER COMMUNITY:
Our Associate Resource Communities (ARCs) are associate-led, self-directed groups of Company colleagues who share similar interests and backgrounds. ARCs offer opportunities to connect with colleagues, promote diversity, share ideas, enhance our business and help improve the communities in which we live and work. As part of our mission to promote excellence in funeral service, our mortuary science scholarship program awards over $96,000 annually to 25 deserving students. (Associates are eligible to participate.) In exchange for a contribution to a charity of their choice, our associates can earn an additional day off per year.
Compensation: $40,000 to $100,000 targeted compensation (with higher earnings potential based on exceptional performance)
Note: Eligibility requirements apply.
SCI is committed to an inclusive, barrier-free recruitment and selection process. On request, we will seek to provide appropriate accessibility options to all applicants with disabilities.
For any difficulties with the application process, please reach out to SCI.jobs@sci-us.com.

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