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Conversion Rate Optimisation Jobs in Chicago, IL

Performacentric

Web Designer

Chicago, IL · Remote

Implement conversion rate optimization (CRO) best practices. * Support marketing campaigns with web assets, forms, and promotional pages. * Ensure websites are structured to maximize organic search ...

RethinkFirst

Director, Demand Generation

Chicago, IL · Remote

You will drive conversion rate optimization across landing pages, forms, and key funnel conversion points to maximize lead-to-demo and demo-to-pipeline rates. What You'll Bring * 7 to 10+ years of ...

Rethink

Director, Demand Generation

Chicago, IL · On-site +1

You will drive conversion rate optimization across landing pages, forms, and key funnel conversion points to maximize lead-to-demo and demo-to-pipeline rates. What You'll Bring * 7 to 10+ years of ...

Freseniusglobal

Director, Ecommerce

Lake Zurich, IL

Conversion Rate Optimization: Aggressively drive CRO as a core growth lever, establishing a continuous multi-variant testing program across the website, email, and paid media to systematically lift ...

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All JobsConversion Rate Optimisation JobsConversion Rate Optimisation Jobs in Chicago, IL

Conversion Rate Optimisation information

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$5

$64

How much do conversion rate optimisation jobs pay per hour?

As of Jun 26, 2026, the average hourly pay for conversion rate optimisation in Chicago, IL is $64.38, according to ZipRecruiter salary data. Most workers in this role earn between $64.38 and $64.38 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

Which is the highest paying job in marketing?

In marketing, senior roles such as Chief Marketing Officer (CMO) or Vice President of Marketing tend to be the highest paying, often earning six-figure salaries. These positions require extensive experience, strategic skills, and leadership abilities, and may involve overseeing large teams and budgets.

How is CRO different from SEO?

Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO) are both digital marketing strategies but focus on different goals. CRO aims to improve the percentage of website visitors who complete a desired action, such as making a purchase, by testing and optimizing website elements. SEO focuses on increasing organic traffic by improving website visibility in search engine results through keyword research, content creation, and technical improvements.

How much does a CRO agency cost?

Conversion Rate Optimisation (CRO) agencies typically charge between $3,000 and $10,000 per month, depending on the scope, client size, and complexity of projects. Some agencies offer project-based pricing or retainers, and costs can vary based on the level of expertise, tools used, and the number of tests or optimizations performed.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Chicago, IL? For Conversion Rate Optimisation jobs in Chicago, IL, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in Chicago, IL look for? The top searched job categories for Conversion Rate Optimisation jobs in Chicago, IL are:
What cities near Chicago, IL are hiring for Conversion Rate Optimisation jobs? Cities near Chicago, IL with the most Conversion Rate Optimisation job openings:
Conversion Rate Optimisation jobs near you
Conversion Optimization Specialist

Conversion Optimization Specialist

The Scion Group

Chicago, IL

Other

Medical, Dental, Vision, Retirement, PTO

Posted 3 days ago

The Scion Group rating

6.5

Company rating: 6.5 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

110th of 154 rated real estate companies

Job description

Your Opportunity

The Conversion Optimization Specialist builds, optimizes and maintains high-performance web experiences with a focus on conversion optimization, user engagement and lead generation. This role focuses on design, development and optimization of digital experiences using analytics, testing platforms and behavioral insights to improve website performance. The ideal candidate combines technical understanding, user experience knowledge and analytical problem solving to drive measurable improvements in conversion rates and business objectives.

This position will be based full-time out of our corporate headquarters in Chicago, IL.

Your Responsibilities

Conversion optimization & experimentation

  • Build and manage conversion optimization programs, including A/B and multivariate testing initiatives, Specials incentives management, value proposition for community websites
  • Develop testing hypotheses based on user behavior analysis, heatmaps, analytics and session recordings
  • Identify conversion barriers, usability issues and opportunities for improvement across websites and landing pages
  • Analyze website funnels, engagement metrics and lead generation performance to drive optimization strategies
  • Ensure testing accuracy, consistency and proper QA across all digital experiences
  • Measure and report on experiment performance, wins and learnings

Analytics and Reporting

  • Monitor KPIs including conversion rate, lead quality, engagement and form completion rates
  • Build dashboards and reporting frameworks using GA4, Looker and other analytics platforms
  • Analyze user behavior using tools such as Fullstory, Hotjar etc.
  • Collaborate with marketing teams to evaluate campaign strategy, promotional offer and performance on the websites
  • Assist with attribution analysis and performance benchmarking across properties and brands

Collaboration & implementation

  • Partner with developers to implement tests and website enhancements
  • Work closely with SEO, Marketing, and Sales to align optimization efforts with broader marketing goals
  • Maintain testing documentation, experiment roadmaps and optimization calendars
  • Stay current on CRO trends, experimentation tools and UX best practices

The responsibilities listed above may not be all inclusive.

What We Require

  • Bachelor's degree in Marketing, Psychology, Statistics, or related field
  • 2+ years of experience in CRO, digital marketing, UX optimization or web analytics
  • Experience running A/B or multivariate testing programs
  • Strong understanding of conversion funnels, user behavior analysis and website performance metrics
  • Experience with GA4, Google Tag Manager and reporting tools
  • Familiarity with experimentation platforms such as Convert, Optimizely, VWO or similar
  • Understanding of UX/UI principles and mobile-first optimization
  • HTML/CSS knowledge for implementing test variations
  • Ability to interpret data and communicate findings clearly to both technical and non-technical stakeholders
  • Strong attention to detail and organizational skills

Operational Details

  • Job location is based at Scion's Chicago corporate headquarters.
  • Working hours consist of standard daytime business hours.

Your Benefits

  • Discretionary annual bonus
  • Paid Time Off + Floating Holidays
  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401k Matching
  • Paid Maternal Leave
  • Parental Leave
  • Learning reimbursement opportunities

The Scion Group LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, religion, creed, national origin, color, gender, sex, sexual orientation, gender identity or expression, age, physical or mental disability (as long as the employee/applicant is otherwise qualified for the job with or without a reasonable accommodation), genetic information, HIV/AIDS status, marital status, uniformed service, veteran status, pregnancy or other legally protected status or category under federal or state law. The Scion Group LLC complies with applicable state and local laws governing nondiscrimination in employment in all locations in which the Company has properties. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfers, leaves of absence, compensation, training and other terms and conditions of employment. The Scion Group LLC is committed to the principles of equal employment opportunities.

 #werehiring #wearehiring 

What The Scion Group employees say

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