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Conversion Rate Optimisation Jobs in Boston, MA (NOW HIRING)

MIT Human Resources

Enrollment Advisor

Cambridge, MA

... conversion rate optimization efforts; help define and document processes related to enrollment support and inside sales workflows; and execute day-to-day operational plans in person in alignment with ...

GetFastr

Principal Digital Optimization Strategist

Boston, MA · On-site

$89K - $102K/yr

... conversion rate optimization (CRO). Reporting into the Chief Customer Officer, this role sits at ... the intersection of customer advisory, digital optimization, and product marketing. You will split ...

EnthuZiastic

Growth Hacker - Remote

Lowell, MA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Babson Park, MA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Cambridge, MA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Brockton, MA · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Weekday AI

Product Marketing Expert

Needham, MA · On-site

$167K/yr

Hands-on experience with SEO, content marketing, email marketing, landing page optimization, and conversion rate optimization. * Familiarity with AI-powered marketing tools and a strong interest in ...

Weekday AI

Product Marketing Expert

Needham, MA · On-site

$167K/yr

Hands-on experience with SEO, content marketing, email marketing, landing page optimization, and conversion rate optimization. * Familiarity with AI-powered marketing tools and a strong interest in ...

Weekday AI

Product Marketing Specialist

Needham, MA

Hands-on experience with SEO, content marketing, email marketing, landing page optimization, and conversion rate optimization. * Familiarity with AI-powered marketing tools and a strong interest in ...

Weekday AI

Product Marketing Specialist

Needham, MA · On-site

Hands-on experience with SEO, content marketing, email marketing, landing page optimization, and conversion rate optimization. * Familiarity with AI-powered marketing tools and a strong interest in ...

Weekday AI

Product Marketing Specialist

Boston, MA · On-site

Hands-on experience with SEO, content marketing, email marketing, landing page optimization, and conversion rate optimization. * Familiarity with AI-powered marketing tools and a strong interest in ...

Weekday AI

Product Marketing Expert

Boston, MA

$167K/yr

Hands-on experience with SEO, content marketing, email marketing, landing page optimization, and conversion rate optimization. * Familiarity with AI-powered marketing tools and a strong interest in ...

Recorded Future

Director, Demand Generation

Boston, MA · Hybrid

$167K - $234K/yr

Drive SEO, GEO, and website conversion rate optimization in partnership with marketing operations to grow organic pipeline and improve funnel performance * Oversee the blog, content calendar, and ...

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All JobsConversion Rate Optimisation JobsConversion Rate Optimisation Jobs in Boston, MA

Conversion Rate Optimisation information

See Boston, MA salary details

$5

$68

How much do conversion rate optimisation jobs pay per hour?

As of Jul 13, 2026, the average hourly pay for conversion rate optimisation in Boston, MA is $67.90, according to ZipRecruiter salary data. Most workers in this role earn between $67.88 and $67.88 per hour, depending on experience, location, and employer.

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Boston, MA? For Conversion Rate Optimisation jobs in Boston, MA, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in Boston, MA look for? The top searched job categories for Conversion Rate Optimisation jobs in Boston, MA are:
What cities near Boston, MA are hiring for Conversion Rate Optimisation jobs? Cities near Boston, MA with the most Conversion Rate Optimisation job openings:
Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in Boston, MA as of July 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $141,232 per year, or $67.9 per hour.

Search & AI Optimization Associate

Careers at KKR

Boston, MA

Other

Re-posted 28 days ago

Job description

We are seeking a performance and growth marketing Associate with deep expertise in search, content strategy, and conversion optimization to drive scalable digital growth. This role will lead acquisition across paid and organic search, while advancing KKR's visibility in emerging AI-driven discovery environments.

The role will partner closely with Marketing, Content, Web Product, and Analytics teams to develop and execute strategies across SEO, paid search, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). This individual will be responsible for optimizing the full digital funnel from search visibility through conversion while leveraging data, experimentation, and modern AI-enabled capabilities.

We are looking for a strategic and hands on expert with strong analytical rigor, a deep understanding of search ecosystems, and a forward-looking perspective on how AI is transforming digital discovery and engagement.

RESPONSIBILITIES

  • Develop and execute integrated digital acquisition strategies across paid search, organic search, and AI-driven discovery platforms.
  • Own paid search (SEM/PPC) programs across platforms such as Google Ads, including campaign development, budget management, and performance optimization.
  • Lead SEO strategy, including keyword research, technical optimization, on-page improvements, and content gap analysis to drive high-intent organic traffic.
  • Advance Answer Engine Optimization (AEO) efforts to improve visibility in featured snippets, knowledge panels, and zero-click search experiences.
  • Develop and implement Generative Engine Optimization (GEO) strategies to enhance presence across AI-powered platforms (e.g., Google AI Overviews, Gemini, ChatGPT, Claude, Perplexity, Copilot).
  • Partner with content and editorial teams to develop and optimize high-quality, authoritative content aligned to search intent and AI retrieval.
  • Drive content optimization initiatives to improve discoverability, engagement, and performance across digital channels.
  • Lead conversion rate optimization (CRO) initiatives, including A/B and multivariate testing of landing pages, forms, and user journeys.
  • Collaborate with UX/UI and product teams to enhance digital experiences and improve conversion performance.
  • Define KPIs and performance benchmarks across acquisition channels and optimization initiatives.
  • Stay current on industry trends across search, AI, and digital marketing, and evaluate new opportunities for growth.
  • Partner with external agencies and vendors to support execution and extend capabilities.

QUALIFICATIONS

  • Bachelor's degree in marketing, business, communications, or a related field.
  • 5+ years of experience in digital acquisition, performance marketing, or growth marketing.
  • Deep expertise in paid search platforms (Google Ads, Microsoft Ads) and performance optimization.
  • Strong understanding of SEO, technical SEO, and content-driven organic growth strategies.
  • Experience with conversion rate optimization, experimentation, and landing page optimization.
  • Familiarity with AEO and emerging GEO/AI-driven search optimization approaches.
  • Proficiency in Adobe Analytics, Google Search Console, SEMrush (or similar tools), and attribution platforms.
  • Strong analytical mindset with the ability to translate data into actionable insights.
  • Experience managing budgets and optimizing ROI across channels.
  • Ability to operate both strategically and tactically in a fast-paced environment.
  • Strong collaboration and stakeholder management skills.

Preferred Qualifications 

  • MBA or advanced degree in Marketing, Business, or a related field.
  • Experience with AI-powered search platforms and LLM optimization strategies.
  • Background in financial services, asset management, or B2B marketing.
  • Experience working in regulated environments with compliance requirements.
  • Certifications in Google Ads or related platforms.

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