Growth Engineer, GTM
Mclean, VA · On-site
Responsibilities : • Own the technical implementations behind Conversion Rate Optimization. Build and ship landing page experiments, signup funnels, scheduling and lead routing. Write the ...
Growth Engineer, GTM
Mclean, VA · On-site
Responsibilities : • Own the technical implementations behind Conversion Rate Optimization. Build and ship landing page experiments, signup funnels, scheduling and lead routing. Write the ...
SEO Specialist
Norfolk, VA · Remote
$25 - $30/hr
Strong understanding of conversion rate optimization (CRO) and how SEO contributes to business ... growth. * Excellent analytical, problem-solving, and communication skills. #SEO #SEOSpecialist ...
New
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SEO Specialist
Norfolk, VA · Remote
$25 - $30/hr
Strong understanding of conversion rate optimization (CRO) and how SEO contributes to business ... growth. * Excellent analytical, problem-solving, and communication skills. #SEO #SEOSpecialist ...
New
Growth Engineer, GTM
Mclean, VA · On-site
$130K/yr
Responsibilities : • Own the technical implementations behind Conversion Rate Optimization. Build and ship landing page experiments, signup funnels, scheduling and lead routing. Write the ...
Growth Engineer, GTM
Mclean, VA · On-site
$130K/yr
Responsibilities : • Own the technical implementations behind Conversion Rate Optimization. Build and ship landing page experiments, signup funnels, scheduling and lead routing. Write the ...
Director, Growth Marketing
Hampton, VA · Remote
$140K - $160K/yr
Eliminate lead leakage by optimizing processes from MQL through Closed Won. * Partner with Sales to improve conversion rates, pipeline velocity, and revenue performance. Own Demand Generation * Lead ...
Director, Growth Marketing
Hampton, VA · Remote
$140K - $160K/yr
Eliminate lead leakage by optimizing processes from MQL through Closed Won. * Partner with Sales to improve conversion rates, pipeline velocity, and revenue performance. Own Demand Generation * Lead ...
Director, Growth Marketing
Hampton, VA · On-site +1
$140K - $160K/yr
Eliminate lead leakage by optimizing processes from MQL through Closed Won. * Partner with Sales to improve conversion rates, pipeline velocity, and revenue performance. Own Demand Generation * Lead ...
Director, Growth Marketing
Hampton, VA · On-site +1
$140K - $160K/yr
Eliminate lead leakage by optimizing processes from MQL through Closed Won. * Partner with Sales to improve conversion rates, pipeline velocity, and revenue performance. Own Demand Generation * Lead ...
Growth Hacker - Remote
Richmond, VA · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Richmond, VA · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Richmond, VA · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Richmond, VA · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Lynchburg, VA · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Lynchburg, VA · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Lynchburg, VA · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Lynchburg, VA · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Virginia Beach, VA · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Virginia Beach, VA · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Norfolk, VA · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Norfolk, VA · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Annandale, VA · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Annandale, VA · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Williamsburg, VA · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Williamsburg, VA · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Norfolk, VA · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Norfolk, VA · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Hampton, VA · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Hampton, VA · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Chesapeake, VA · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Chesapeake, VA · Remote
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Chesapeake, VA · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Chesapeake, VA · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Annandale, VA · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Growth Hacker - Remote
Annandale, VA · On-site
Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.
Conversion Rate Optimisation information
What are some common challenges faced by professionals in Conversion Rate Optimisation roles?
One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.
What is Conversion Rate Optimisation (CRO)?
Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.
What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?
To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.
What is the difference between Conversion Rate Optimisation vs CRO Specialist?
| Aspect | Conversion Rate Optimisation | CRO Specialist |
|---|---|---|
| Role Focus | Improving website or landing page performance to increase conversions | Analyzing data, testing, and implementing strategies to optimize conversion rates |
| Required Skills | Data analysis, A/B testing, UX principles, marketing knowledge | Analytics tools, user behavior analysis, testing methodologies, marketing strategies |
| Work Environment | Digital marketing teams, e-commerce, agencies | Marketing departments, digital agencies, e-commerce companies |
| Common Usage | Describes the process or discipline | Refers to the role or job title of the professional |
Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.
What are popular job titles related to Conversion Rate Optimisation jobs in Virginia? For Conversion Rate Optimisation jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in Virginia look for? The top searched job categories for Conversion Rate Optimisation jobs in Virginia are:
What cities in Virginia are hiring for Conversion Rate Optimisation jobs? Cities in Virginia with the most Conversion Rate Optimisation job openings:
Job description
Job Summary:
Range is a company creating AI-powered solutions to simplify financial management for its members. They are seeking a Growth Engineer to manage the technical infrastructure for their acquisition engine, focusing on conversion rate optimization, experimentation systems, and GTM infrastructure.
Responsibilities:
• Own the technical implementations behind Conversion Rate Optimization. Build and ship landing page experiments, signup funnels, scheduling and lead routing. Write the JavaScript that powers dynamic content and personalized experiences. Take projects from concept to production without needing a PM to define every step.
• Run the experimentation system. Build and maintain the A/B testing framework, feature flags, and targeting logic that the team uses to ship experiments across landing pages, signup flows, and the broader funnel. Translate funnel insights into technical implementations that actually move conversion.
• Build and maintain GTM infrastructure. Architect the integrations connecting our website, CRM, analytics, and ad platforms. Build the APIs, webhooks, and automations that move data cleanly between them. Debug across tools when something breaks - and these systems break in interesting ways.
Qualifications:
Required:
• 5–9 years in growth engineering, web development with a CRO focus, or a similar hands-on role
• Strong JavaScript and SQL skills; experience with React a plus
• Direct experience with CRO and A/B testing - you've shipped tests, owned the framework, and have opinions on what works
• Comfort building integrations across APIs, webhooks, and the tools in a modern GTM stack
• Familiarity with tracking implementations: GA4, Segment or RudderStack, server-side GTM
• A strong sense of ownership. You ship, you iterate, and you find the next problem to work on without being handed it.
Preferred:
• Direct experience with marketing measurement and a strong understanding of growth concepts.
• Fintech, wealth management, or other regulated-industry experience
• GraphQL experience
Company:
Range is an AI wealthtech platform that provides wealth management and financial advisory services. Founded in 2020, the company is headquartered in Mclean, USA, with a team of 51-200 employees. The company is currently Growth Stage.
Range is a company creating AI-powered solutions to simplify financial management for its members. They are seeking a Growth Engineer to manage the technical infrastructure for their acquisition engine, focusing on conversion rate optimization, experimentation systems, and GTM infrastructure.
Responsibilities:
• Own the technical implementations behind Conversion Rate Optimization. Build and ship landing page experiments, signup funnels, scheduling and lead routing. Write the JavaScript that powers dynamic content and personalized experiences. Take projects from concept to production without needing a PM to define every step.
• Run the experimentation system. Build and maintain the A/B testing framework, feature flags, and targeting logic that the team uses to ship experiments across landing pages, signup flows, and the broader funnel. Translate funnel insights into technical implementations that actually move conversion.
• Build and maintain GTM infrastructure. Architect the integrations connecting our website, CRM, analytics, and ad platforms. Build the APIs, webhooks, and automations that move data cleanly between them. Debug across tools when something breaks - and these systems break in interesting ways.
Qualifications:
Required:
• 5–9 years in growth engineering, web development with a CRO focus, or a similar hands-on role
• Strong JavaScript and SQL skills; experience with React a plus
• Direct experience with CRO and A/B testing - you've shipped tests, owned the framework, and have opinions on what works
• Comfort building integrations across APIs, webhooks, and the tools in a modern GTM stack
• Familiarity with tracking implementations: GA4, Segment or RudderStack, server-side GTM
• A strong sense of ownership. You ship, you iterate, and you find the next problem to work on without being handed it.
Preferred:
• Direct experience with marketing measurement and a strong understanding of growth concepts.
• Fintech, wealth management, or other regulated-industry experience
• GraphQL experience
Company:
Range is an AI wealthtech platform that provides wealth management and financial advisory services. Founded in 2020, the company is headquartered in Mclean, USA, with a team of 51-200 employees. The company is currently Growth Stage.