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Conversion Rate Optimisation Jobs in Oklahoma (NOW HIRING)

They will also drive continuous improvement with data analytics, process optimization, and emerging ... Monitors and assesses service performance using key metrics (e.g., response times, resolution rates ...

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Conversion Rate Optimisation information

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Oklahoma? For Conversion Rate Optimisation jobs in Oklahoma, the most frequently searched job titles are:
What cities in Oklahoma are hiring for Conversion Rate Optimisation jobs? Cities in Oklahoma with the most Conversion Rate Optimisation job openings:
Infographic showing various Conversion Rate Optimisation job openings in Oklahoma as of June 2026, with employment types broken down into 4% As Needed, 55% Full Time, 33% Part Time, 4% Contract, and 4% Nights. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution.
Vice President, Financial Aid

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 14 days ago


Job description

Vice President Financial Aid

Office of the Chief Operating Officer

Exempt, Regular, Full-Time

The Vice President Financial Aid (VP) will provide executive leadership and strategic direction for the administration of all of our federal, state, and institutional financial aid programs.

The VP ensures full regulatory compliance while advancing a high-quality, learner-centered service model that supports enrollment, retention, and learner success. In addition, they are responsible for developing and implementing a financial aid strategy, utilizing advanced modeling to inform recruitment, retention and graduation goals. We seek a financial aid leader that brings an approach that is data-informed, with a strong operational acumen and a resolve to the delivery of high-touch, leaner-centered services. They will also drive continuous improvement with data analytics, process optimization, and emerging technologies, including artificial intelligence (AI), to enhance operational efficiency, and service delivery in support of the overall learner experience.

Relocation to the Maryland / DC /Northern Virginia metro area is required. Upon relocation, this position operates in a hybrid model with three (3) days per week on-site.

Leadership & Operations

  • Provides strategic leadership for the development, implementation, and continuous evaluation of institutional financial aid policies and procedures
  • Serves as the primary liaison with the U.S. Department of Education and other regulatory agencies on all financial aid matters
  • Establishes and maintains policies, workflows, and service standards that support accurate, efficient, and compliant administration of financial aid programs
  • Leads financial aid operations, including awarding, packaging, verification, disbursement, loan processing, grants, scholarships, and records management
  • Oversees the operating budget and ensures responsible stewardship of federal, state and institutional funds
  • Prepares forecasts and supports planning through accurate reporting

Compliance & Regulatory Oversight

  • Ensures institutional compliance with all applicable federal, state, and institutional regulations
  • Oversees audits, program reviews, and required reporting including but not limited to audit preparation and responses, as well as strong internal controls and quality assurance practices
  • Monitors regulatory developments and advise leadership on operational and policy implications
  • Remains apprised of the changing federal guidelines to support UMGC learners

Strategy & Enrollment Alignment

  • Develops and implements a sophisticated financial aid strategy aligned with UMGC's enrollment management plan
  • Advances a learner-centered service model by establishing service standards and ensuring responsive, accurate, and accessible support across multiple service channels
  • Leads financial aid modeling efforts and partners with Admissions to support recruitment and conversion strategies
  • Translates institutional priorities into operational financial practices that support access, retention, and student success
  • Oversees the design and delivery of customer service strategies that enhance the learner experience and support recruitment and retention goals
  • Champions the responsible use of AI and automation technologies (e.g., virtual assistants, predictive analytics, intelligent document processing) to improve service responsiveness, streamline operations, and enhance decision-making
  • Designs and applies assessment tools to evaluate the effectiveness of financial aid strategies and initiatives
  • Monitors and assesses service performance using key metrics (e.g., response times, resolution rates, learner satisfaction) and implements continuous improvement initiatives
  • Leads, mentors, and develops staff, fostering a culture of accountability, innovation, and excellence in learner service

Collaboration & Student Experience

  • Partners with institutional stakeholders, to optimize systems and implement scalable, technology-enabled solutions via AI and other optimization platforms
  • Designs and applies assessment tools to evaluate the effectiveness of financial aid strategies and initiatives
  • Identifies and implements process improvements to increase efficiency, accuracy, and compliance across all financial aid functions
  • Works with Marketing and Communications to provide clear and timely financial aid information to students and families
  • Partners with the Registrar and other campus stakeholders to ensure coordinated service delivery

Data, Analytics & Financial Stewardship

  • Uses data and analytics to inform operational decisions, workload planning, and resource allocation
  • Provides reporting and insights to Enrollment Management leadership to support recruitment and retention goals
  • Identifies trends and recommends strategic adjustments to financial aid practices
  • Performs other job-related duties as assigned by the COO

Required education & experience: A demonstrated track record of achieving results and getting things done; an earned Master's degree from a regionally accredited institution of higher learning; at least 10 years of progressively responsible or senior leadership experience in higher education financial aid; deep knowledge of Federal Title IV regulations and Direct Loan Program administration; demonstrated ability to interpret and apply complex regulatory requirements; proven leadership and management experience in a complex organizational environment; ability to manage multiple priorities in a fast-paced, deadline-driven setting; familiarity with customer relationship management (CRM) systems and service delivery platforms; working knowledge of AI-enabled tools and data analytics to support operational and service improvements; familiarity with customer relationship management (CRM) systems and service delivery platforms; working knowledge of AI-enabled tools and data analytics to support operational and service improvements; demonstrated experience leading learner-facing service operations or customer support functions; experience implementing technology-driven improvements, including automation or AI-enabled solutions; and must meet and maintain federal and state system access requirements with NSLDS.

Preferred experience: Strong analytical, problem-solving, and decision-making skills; ability to manage multiple priorities in a fast-paced, deadline-driven setting; experience with PeopleSoft Learner Administration or comparable enterprise learner information systems; track record of deploying AI or advanced technologies to improve service delivery, operational efficiency, or compliance outcomes; demonstrated success improving learner satisfaction, access, and service performance metrics; as well as excellent written, verbal, and interpersonal communication skills.

All submissions should include a cover letter and resume.

The University of Maryland Global Campus (UMGC) is an equal opportunity employer and complies with all applicable federal and state laws regarding nondiscrimination. UMGC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, ancestry, political affiliation or veteran status in employment, educational programs and activities, and admissions.

Workplace Accommodations:

The University of Maryland Global Campus Global Campus (UMGC) is committed to creating and maintaining a welcoming and inclusive working environment for people of all abilities. UMGC is dedicated to the principle that no qualified individual with a disability shall, based on disability, be excluded from participation in or be denied the benefits of the services, programs, or activities of the University, or be subjected to discrimination. For information about UMGC's Reasonable Workplace Accommodation Policy or to request an accommodation, applicants/candidates can contact Employee Accommodations via email atemployee-accommodations@umgc.edu.

Benefits Package Highlights:

  • Generous Time Off:Enjoy 22 days of paid vacation, 15 days of sick leave, 3 personal days, and 16 paid holidays (17 during general election years). For part-time employees, time off rates will be prorated based on the number of hours worked.

  • Comprehensive Health Coverage:Access to health care, medical with vision, dental, and prescription plans for both individuals and families, effective from the 1st of the month following your hire date.

  • Insurance Options:Term Life Insurance, Accidental Death and Dismemberment Insurance, and Long-Term Disability (LTD) Insurance. Part-time employees working less than 0.5 FTE are not eligible for LTD.

  • Flexible Spending Accounts:Available for medical and dependent care expenses.

  • Retirement Plans:Choose between the Optional Retirement Program (ORP) or the Maryland State Retirement and Pension System (MSRPS).

  • Supplemental Retirement Plans: include 401(k), 403(b), 457(b), and various Roth options. The university does not provide matching funds.

  • Tuition Remission:Immediate availability for Regular Exempt Staff. Spouses and dependent children are eligible for undergraduate tuition remission after two years of service. NOTE: For part-time employees (at least 50 percent of the time), tuition remission benefits are prorated.

Hiring Range:

$250,000.00 - $260,000.00