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Conversion Rate Optimisation Jobs in Michigan (NOW HIRING)

Shively Diversified Management Services

Be Seen First

Application Engineer

Auburn Hills, MI · On-site

$100K/yr

... optimization following installation when required. • Ensure a clear and complete technical ... Performance Metrics (KPIs) • Demo-to-order conversion rate • Accuracy of cycle-time, process ...

Truly Free Home

DR Copywriter

Williamsburg, MI · On-site

$80K - $100K/yr

Collaborate with SEO or content teams to maintain consistency in voice and messaging What Success Looks Like Your copy directly improves conversion rates, CTR, and CAC efficiency * You consistently ...

Truly Free Home

DR Copywriter

Williamsburg, MI · Remote

Collaborate with SEO or content teams to maintain consistency in voice and messaging What Success Looks Like Your copy directly improves conversion rates, CTR, and CAC efficiency * You consistently ...

Flourish Health

Head of Patient Growth

Ann Arbor, MI · On-site

... O Leadership: Develop and lead all targeted online acquisition channels from start to finish. * Data & Analytics: Track and understand conversion rates across all major acquisition funnels.

Vervint

Revenue Operations Manager

Grand Rapids, MI · On-site

... Optimization * Own end-to-end revenue funnel performance (lead → opportunity → close → ... Partner with marketing to improve lead quality, routing, and conversion rates 3. Own Sales ...

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All JobsConversion Rate Optimisation JobsConversion Rate Optimisation Jobs in Michigan

Conversion Rate Optimisation information

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Michigan? For Conversion Rate Optimisation jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in Michigan look for? The top searched job categories for Conversion Rate Optimisation jobs in Michigan are:
What cities in Michigan are hiring for Conversion Rate Optimisation jobs? Cities in Michigan with the most Conversion Rate Optimisation job openings:
Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in Michigan as of July 2026, with employment types broken down into 89% Full Time, 8% Part Time, and 3% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution.
Payments Product Owner

Payments Product Owner

Artius Solutions

Benton Harbor, MI • On-site

Full-time

Re-posted 24 days ago

Job description

Payments Product Owner / Payments LeadLocation: Benton Harbor, MI 49022 (Onsite/Hybrid – Based on Business Need)
Employment Type: Contract / Contract-to-Hire
Schedule: Full-Time
Position Overview

We are seeking an experienced Payments Product Owner / Payments Lead to drive the strategy, roadmap, and execution of payment solutions across Direct-to-Consumer (D2C) eCommerce platforms.

This is a high-impact role responsible for delivering seamless, secure, and optimized payment experiences while ensuring compliance, fraud prevention, and operational excellence.

The ideal candidate brings strong product management experience in payments/fintech, deep technical understanding of payment ecosystems, and the ability to collaborate cross-functionally across IT, Finance, Compliance, and Customer Experience teams.

Key ResponsibilitiesPayments Strategy & Roadmap

  • Define and maintain the payments product vision and roadmap

  • Align payment initiatives with overall business and D2C objectives

  • Identify opportunities to improve checkout conversion and reduce friction

Stakeholder Collaboration

  • Partner with Engineering, Finance, Legal, Compliance, Marketing, AR, and Customer Service teams

  • Ensure alignment on priorities, releases, and product enhancements

Payment Optimization & Performance

  • Monitor payment KPIs (authorization rates, chargebacks, fraud rates, processing costs)

  • Identify performance gaps and implement optimization strategies

  • Partner with Accounts Receivable and Consumer Services to troubleshoot payment issues

Compliance & Risk Management

  • Ensure adherence to PCI-DSS, GDPR, and payment security standards

  • Collaborate with security and compliance teams to mitigate fraud risks

Requirements & Backlog Management

  • Gather business requirements and translate them into user stories

  • Prioritize and manage product backlog

  • Work closely with development teams during implementation cycles

Market & Industry Analysis

  • Stay current on payment regulations, emerging technologies, and competitive landscape

  • Evaluate and implement new payment methods and digital wallets

Required Qualifications

  • Bachelor’s degree in Business, Finance, Computer Science, or related field (preferred)

  • 3+ years of Product Management experience in Payments / FinTech / eCommerce

  • Strong understanding of:

    • Credit & Debit Card processing

    • ACH transactions

    • Mobile wallets (Apple Pay, etc.)

    • Fraud prevention tools

    • Payment gateways & billing systems

  • Experience implementing multiple payment methods including:

    • Visa

    • Mastercard

    • Discover

    • Amex

    • PayPal

    • Apple Pay

    • Acima

    • Affirm

  • Experience working with QuickLizard preferred

  • Strong analytical and reporting skills

  • Excellent communication and stakeholder management abilities

  • Ability to work in fast-paced, deadline-driven environments

Preferred Skills

  • Experience in D2C eCommerce platforms

  • Background in financial systems integration

  • Data-driven decision-making approach

  • Experience improving payment authorization & conversion rates

.