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Conversion Rate Optimisation Jobs in Michigan (NOW HIRING)

Shively Diversified Management Services

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Application Engineer

Auburn Hills, MI · On-site

$100K/yr

... optimization following installation when required. • Ensure a clear and complete technical ... Performance Metrics (KPIs) • Demo-to-order conversion rate • Accuracy of cycle-time, process ...

New

Shively Diversified Management Services

Be Seen First

Application Engineer

Auburn Hills, MI · On-site

$100K/yr

... optimization following installation when required. • Ensure a clear and complete technical ... Performance Metrics (KPIs) • Demo-to-order conversion rate • Accuracy of cycle-time, process ...

New

Truly Free Home

DR Copywriter

Williamsburg, MI · On-site

$80K - $100K/yr

Collaborate with SEO or content teams to maintain consistency in voice and messaging What Success Looks Like Your copy directly improves conversion rates, CTR, and CAC efficiency * You consistently ...

Truly Free Home

DR Copywriter

Williamsburg, MI · Remote

Collaborate with SEO or content teams to maintain consistency in voice and messaging What Success Looks Like Your copy directly improves conversion rates, CTR, and CAC efficiency * You consistently ...

Flourish Health

Head of Patient Growth

Ann Arbor, MI · On-site

... O Leadership: Develop and lead all targeted online acquisition channels from start to finish. * Data & Analytics: Track and understand conversion rates across all major acquisition funnels.

Vervint

Revenue Operations Manager

Grand Rapids, MI · On-site

... Optimization * Own end-to-end revenue funnel performance (lead → opportunity → close → ... Partner with marketing to improve lead quality, routing, and conversion rates 3. Own Sales ...

Vervint

Revenue Operations Manager

Grand Rapids, MI · On-site

... Optimization * Own end-to-end revenue funnel performance (lead → opportunity → close → ... Partner with marketing to improve lead quality, routing, and conversion rates 3. Own Sales ...

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All JobsConversion Rate Optimisation JobsConversion Rate Optimisation Jobs in Michigan

Conversion Rate Optimisation information

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

Which is the highest paying job in marketing?

In marketing, senior roles such as Chief Marketing Officer (CMO) or Vice President of Marketing tend to be the highest paying, often earning six-figure salaries. These positions require extensive experience, strategic skills, and leadership abilities, and may involve overseeing large teams and budgets.

How is CRO different from SEO?

Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO) are both digital marketing strategies but focus on different goals. CRO aims to improve the percentage of website visitors who complete a desired action, such as making a purchase, by testing and optimizing website elements. SEO focuses on increasing organic traffic by improving website visibility in search engine results through keyword research, content creation, and technical improvements.

How much does a CRO agency cost?

Conversion Rate Optimisation (CRO) agencies typically charge between $3,000 and $10,000 per month, depending on the scope, client size, and complexity of projects. Some agencies offer project-based pricing or retainers, and costs can vary based on the level of expertise, tools used, and the number of tests or optimizations performed.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Michigan? For Conversion Rate Optimisation jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in Michigan look for? The top searched job categories for Conversion Rate Optimisation jobs in Michigan are:
What cities in Michigan are hiring for Conversion Rate Optimisation jobs? Cities in Michigan with the most Conversion Rate Optimisation job openings:
Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in Michigan as of June 2026, with employment types broken down into 20% As Needed, 20% Full Time, 40% Part Time, and 20% Nights. Highlights an 91% Physical, 4% Hybrid, and 5% Remote job distribution.
Application Engineer

Application Engineer

Shively Diversified Management Services

Auburn Hills, MI • On-site

$100K/yr

Full-time

Medical, Dental, Vision, PTO

Posted yesterday

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Job description

Applications Engineer – CNC Machine Tools (USA)

Company: Jyoti CNC Automation
Location: USA Tech Centre (occasional customer site visits)
Reports To: Zone Head / Tech Centre Head
Functional Coordination: Sales Engineers
Schedule: Monday–Friday, Core Business Hours
Travel: Variable (Tech Centre–based; occasional customer visits)
FLSA Status: Exempt (confirm if hourly/non-exempt is preferred

Base Salary: $100k + 10% KPI performance

Role Summary
The Applications Engineer is responsible for hands-on demonstration of CNC machine capability, customer application validation, cycle-time proving, and technical feasibility support for sales. This role plays a direct role in order conversion by ensuring machining performance, process integrity, and technical commitments are accurate, achievable, and defensible.
This is a shop-floor, demo-driven technical role requiring strong machining, programming, and customer-facing skills.

Essential Functions & Key Responsibilities


1) Demo & Application Proving
• Operate, set up, and manage CNC demo machines at the Tech Centre.
• Conduct customer part prove-outs, machining trials, and test cuts.
• Validate cycle time, accuracy, surface finish, and process repeatability within acceptable tolerances.
• Ensure demo machines remain calibrated, properly tooled, and ready for customer demonstrations.

2) Process & Technical Support
• Develop machining process plans, tooling lists, and setup concepts.
• Define cutting parameters, fixturing, workholding, and inspection approach.
• Support Sales Engineers during RFQs, technical reviews, and customer meetings.
• Validate application feasibility prior to quotation release to ensure technical commitments are achievable.


3) Sales Enablement
• Provide technical leadership during sales meetings and customer presentations.
• Clearly explain machine capabilities, process advantages, and application limits.
• Address and counter competitor technical claims with data-driven justification.
• Ensure all technical commitments accurately reflect real-world machine performance.

4) Customer Training & Handover
• Train customers on machine operation, programming fundamentals, and best practices.
• Support first-article trials and initial optimization following installation when required.
• Ensure a clear and complete technical handover to the Service team.

5) Documentation & Discipline
• Maintain application records, cutting data, demo results, and process documentation.
• Document lessons learned from demos, trials, and customer applications.
• Participate in technical review meetings and contribute improvement ideas.

Performance Metrics (KPIs)

• Demo-to-order conversion rate
• Accuracy of cycle-time, process, and technical commitments
• RFQ feasibility response time
• Demo machine uptime, readiness, and utilization
• Customer technical satisfaction and feedback

Qualifications & Experience

• Diploma, Associate’s, or Bachelor’s degree in Mechanical or Manufacturing Engineering, or equivalent machining experience.
• 5–12 years of hands-on CNC machining, setup, and programming experience.
• Strong knowledge of cutting tools, fixturing, and machining processes (turning, milling, multitasking, 5-axis preferred).
• Experience with Fanuc, Siemens, or similar CNC control platforms.
• Ability to communicate technical concepts clearly to customers and sales teams.
• Comfortable working in a demo-driven, customer-facing technical sales environment.

Work Environment & Physical Demands

Exposure to manufacturing and machining environments with hazards such as noise, electricity, chemicals, heavy equipment, and automated/manual machinery.
Physical demands include standing, walking, bending, machine setup, operating equipment, lifting/pushing/pulling tooling and fixtures, and periodic travel.