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Conversion Rate Optimisation Jobs in Michigan (NOW HIRING)

EnthuZiastic

Growth Hacker - Remote

Warren, MI · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

EnthuZiastic

Growth Hacker - Remote

Mount Pleasant, MI · On-site

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Ellis Porter

Senior Growth Marketing Manager

Troy, MI · On-site

$160K/yr

Experience working across multiple marketing channels, with deep expertise in at least two areas such as paid media, lifecycle/email marketing, SEO/AEO, or conversion rate optimization. * Genuinely ...

Eccalon LLC

E-Commerce Manager

Detroit, MI

... optimizing product listings, launching drops, troubleshooting site performance -- while also ... Track performance KPIs: conversion rate, bounce rate, AOV, UPT, return rate, and site speed

New

Atlas Copco

Improve website performance through user experience (UX), SEO, and conversion rate optimization (CRO) best practices. * Collaborate with product marketing, sales, and subject matter experts to ...

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Conversion Rate Optimisation information

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Michigan? For Conversion Rate Optimisation jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in Michigan look for? The top searched job categories for Conversion Rate Optimisation jobs in Michigan are:
What cities in Michigan are hiring for Conversion Rate Optimisation jobs? Cities in Michigan with the most Conversion Rate Optimisation job openings:
Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in Michigan as of July 2026, with employment types broken down into 89% Full Time, 8% Part Time, and 3% Contract. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution.
Growth Hacker - Remote

Growth Hacker - Remote

EnthuZiastic

Warren, MI • On-site

Full-time

Re-posted 25 days ago

Job description

About Us

Our mission is to bring people together and connect them into a community to nurture each other. We aim to share a conducive environment, a joyous space to grow and excel; a world brimming with selfless love and enough kindness. We strive to enrich each of our lives with kaleidoscopic memories we make here - vibrant, lively, of all hues and colors.

Job Description

​

This is a remote position.

User Acquisition:

  • Develop and execute strategies to acquire new users, customers, or leads through various channels, such as SEO, social media, content marketing, email marketing, and paid advertising.

Conversion Rate Optimization:

  • Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Product Development:

  • Collaborate with product teams to improve user experience, optimize product features, and iterate based on user feedback to drive growth.

Customer Retention:

  • Develop strategies to increase customer retention and reduce churn through engagement, loyalty programs, and targeted communication.

Data Analysis:

  • Collect and analyze data to gain insights into user behaviour, product usage, and marketing performance.

  • Use data-driven decisions to guide growth strategies and experiments.

Viral Marketing:

  • Create and implement strategies to encourage users to refer others to the product or service through viral marketing techniques.

Content Marketing:

  • Develop and distribute high-quality content that educates, informs, and engages the target audience, driving traffic and brand awareness.

Experimentation:

  • Plan and execute rapid, iterative experiments to test growth hypotheses and identify effective strategies.

  • Continuously refine and scale strategies based on experiment results.

Marketing Automation:

  • Implement marketing automation tools and workflows to streamline and personalize user communication and engagement.

Budget Management:

  • Manage and allocate budgets effectively across various growth channels, ensuring a positive return on investment.

Reporting and Analysis:

  • Provide regular reports on growth performance, including key metrics and insights to relevant stakeholders.
Requirements

Digital Marketing Expertise:

  • Proven experience in digital marketing, with a deep understanding of various marketing channels and tools.

Analytical Skills:

  • Strong analytical and data interpretation skills, including proficiency in data analysis tools and platforms.

Technical Proficiency:

  • Familiarity with marketing automation tools, A/B testing platforms, web analytics, and data visualization tools.

Creativity:

  • Ability to think creatively and develop unique strategies to achieve growth.

Communication Skills:

  • Effective communication skills for collaborating with cross-functional teams and presenting findings and strategies to stakeholders.

Entrepreneurial Mindset:

  • A proactive and entrepreneurial spirit with a willingness to take calculated risks and adapt to changes.

Adaptability:

  • Ability to stay updated with the latest trends in marketing and technology and adapt strategies accordingly.

Project Management:

  • Strong project management skills to handle multiple growth initiatives simultaneously.

Experience with Startups:

  • Experience working in a startup environment or high-growth company is often preferred.

Continuous Learning:

  • A commitment to ongoing learning and professional development in growth hacking.
Benefits

  • Opportunity to be a part of a dynamic growth focused tech startup.

  • Great learning opportunities to develop new skills and understanding of cutting edge software tools and processes.

  • Opportunity to work closely with serial tech entrepreneurs from Silicon Valley.

  • Fun-loving environment and caring team mates and inclusive culture of the company.

Apply