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Conversion Rate Optimisation Jobs in Michigan (NOW HIRING)

Ellis Porter

Senior Growth Marketing Manager

Troy, MI · On-site

$160K/yr

Experience working across multiple marketing channels, with deep expertise in at least two areas such as paid media, lifecycle/email marketing, SEO/AEO, or conversion rate optimization. * Genuinely ...

Mentavi Inc.

Senior Web Strategist

Grandville, MI · On-site

User Experience & Conversion Optimization (20%) * Design and optimize user journeys for two ... Lead UX/UI improvements that reduce friction and increase conversion rates for: * both diagnostic ...

Mentavi Inc

Senior Web Strategist

Grandville, MI · On-site

User Experience & Conversion Optimization (20%) * Design and optimize user journeys for two ... Lead UX/UI improvements that reduce friction and increase conversion rates for: * both diagnostic ...

Mentavi Inc

Senior Web Strategist

Grandville, MI · Hybrid

User Experience & Conversion Optimization (20%) * Design and optimize user journeys for two ... Lead UX/UI improvements that reduce friction and increase conversion rates for: * both diagnostic ...

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Conversion Rate Optimisation information

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

Which is the highest paying job in marketing?

In marketing, senior roles such as Chief Marketing Officer (CMO) or Vice President of Marketing tend to be the highest paying, often earning six-figure salaries. These positions require extensive experience, strategic skills, and leadership abilities, and may involve overseeing large teams and budgets.

How is CRO different from SEO?

Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO) are both digital marketing strategies but focus on different goals. CRO aims to improve the percentage of website visitors who complete a desired action, such as making a purchase, by testing and optimizing website elements. SEO focuses on increasing organic traffic by improving website visibility in search engine results through keyword research, content creation, and technical improvements.

How much does a CRO agency cost?

Conversion Rate Optimisation (CRO) agencies typically charge between $3,000 and $10,000 per month, depending on the scope, client size, and complexity of projects. Some agencies offer project-based pricing or retainers, and costs can vary based on the level of expertise, tools used, and the number of tests or optimizations performed.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Michigan? For Conversion Rate Optimisation jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in Michigan look for? The top searched job categories for Conversion Rate Optimisation jobs in Michigan are:
What cities in Michigan are hiring for Conversion Rate Optimisation jobs? Cities in Michigan with the most Conversion Rate Optimisation job openings:
Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in Michigan as of June 2026, with employment types broken down into 20% As Needed, 20% Full Time, 40% Part Time, and 20% Nights. Highlights an 91% Physical, 4% Hybrid, and 5% Remote job distribution.
Digital Product Manager - Mobile

Digital Product Manager - Mobile

Advantasure, Inc.

Detroit, MI • On-site

Full-time

Posted 13 days ago

Job description


We are looking for a Product Manager to lead the mobile app product strategy and experience for both iOS and Android platforms. In this role, you will define and drive the mobile roadmap, translating organizational goals and member needs into a cohesive, prioritized product vision that delivers measurable outcomes.
  • Define and evolve the digital product vision for unauthenticated .com experiences, including marketing pages, acquisition flows, and onboarding journeys, informed by customer research, competitive analysis, and market trends.
  • Own and maintain a prioritized product roadmap aligned to business OKRs; communicate progress, tradeoffs, and outcomes to leadership and governance stakeholders.
  • Drive conversion rate optimization strategy across the funnel identifying friction points, defining hypotheses, and partnering with analytics and UX teams to improve acquisition and onboarding metrics.
  • Establish feature definitions, acceptance criteria, and success metrics for the product backlog; manage scope and schedule tradeoffs with transparency.
  • Champion the end-to-end digital customer experience; own resolution of experience gaps and usability issues across unauthenticated surfaces.
  • Serve as the subject matter expert and internal advocate for the public digital experience; communicate product direction to customers, partners, and internal stakeholders.
  • Lead business readiness activities in partnership with marketing, IT, compliance, and operations; anticipate blockers and escalate appropriately.
  • Partner with analytics teams to define KPIs, build dashboards, and drive data-informed decisions around visitor behavior, conversion funnels, and acquisition performance.
  • Actively participate in scaled agile ceremonies including PI Planning, Backlog Refinement, Cross-Platform Coordination, Discovery & Framing, and Stakeholder Governance.

QUALIFICATIONS
  • Bachelor's degree in related field required. Master's Degree in Computer Science or Business Administration preferred.
  • A minimum of seven (7) years of experience as a Product Manager, Digital Product Manager, or related role required.
  • Experience with consumer-facing digital products, .com platforms, or marketing/acquisition-focused web experiences strongly preferred.
  • Background in healthcare, insurance, third-party administration, benefits consulting, or healthcare IT preferred.
  • Deep understanding of digital product management for consumer web, including SEO fundamentals, conversion funnels, and unauthenticated user journeys.
  • Proven experience defining and tracking OKRs, KPIs, and funnel metrics (acquisition, activation, conversion).
  • Hands-on experience with CRO strategy; familiarity with tools such as Optimizely, Adobe Target, Google Analytics, or similar platforms.
  • Strong command of Agile methodologies including SAFe and SCRUM; comfortable operating in a scaled agile environment.
  • Ability to translate complex business and technical requirements into clear user stories and acceptance criteria.
  • Excellent communication and storytelling skills, able to present product strategy and performance data clearly to both executive and cross-functional audiences.
  • Strong analytical and problem-solving skills; comfortable working in a data-informed, test-and-learn culture.
  • Proven ability to manage competing priorities and navigate a matrixed organization.
  • Demonstrated track record of developing Product Owners and contributors across the product lifecycle.
  • Strong relationship management and stakeholder alignment skills.

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