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Conversion Rate Optimisation Jobs in Connecticut

Payarc LLC

Manager, Partner Sales

Greenwich, CT · On-site +1

$100K/yr

... Optimization * Track and analyze outbound funnel performance including lead quality, outreach conversion rates, and pipeline generation metrics * Develop reporting frameworks to monitor campaign ...

Payarc LLC

Manager, Partner Sales

Greenwich, CT · Remote

... Optimization * Track and analyze outbound funnel performance including lead quality, outreach conversion rates, and pipeline generation metrics * Develop reporting frameworks to monitor campaign ...

Priceline.com LLC

App Growth Marketing Manager

Norwalk, CT · Hybrid

$95K - $120K/yr

Develop and execute ASO strategies to optimize app store visibility, conversion rates, and keyword ... Optimizing web-to-app journeys: Help shape the conversion paths from web to app, improving landing ...

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Conversion Rate Optimisation information

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

Which is the highest paying job in marketing?

In marketing, senior roles such as Chief Marketing Officer (CMO) or Vice President of Marketing tend to be the highest paying, often earning six-figure salaries. These positions require extensive experience, strategic skills, and leadership abilities, and may involve overseeing large teams and budgets.

How is CRO different from SEO?

Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO) are both digital marketing strategies but focus on different goals. CRO aims to improve the percentage of website visitors who complete a desired action, such as making a purchase, by testing and optimizing website elements. SEO focuses on increasing organic traffic by improving website visibility in search engine results through keyword research, content creation, and technical improvements.

How much does a CRO agency cost?

Conversion Rate Optimisation (CRO) agencies typically charge between $3,000 and $10,000 per month, depending on the scope, client size, and complexity of projects. Some agencies offer project-based pricing or retainers, and costs can vary based on the level of expertise, tools used, and the number of tests or optimizations performed.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Connecticut? For Conversion Rate Optimisation jobs in Connecticut, the most frequently searched job titles are:
What job categories do people searching Conversion Rate Optimisation jobs in Connecticut look for? The top searched job categories for Conversion Rate Optimisation jobs in Connecticut are:
What cities in Connecticut are hiring for Conversion Rate Optimisation jobs? Cities in Connecticut with the most Conversion Rate Optimisation job openings:
Conversion Rate Optimisation jobs near you
Infographic showing various Conversion Rate Optimisation job openings in Connecticut as of June 2026, with employment types broken down into 4% As Needed, 84% Full Time, 8% Part Time, and 4% Nights. Highlights an 90% Physical, 4% Hybrid, and 6% Remote job distribution.
Senior Director of Marketing

Senior Director of Marketing

SALAMANDER DESIGNS LTD

Bloomfield, CT • On-site

Full-time

Posted 27 days ago

Job description

 
Salamander Designs is seeking a hands-on, execution-focused Senior Director of Marketing to lead the company’s daily marketing. The company has been a market leader for 35 years and markets to both B2B (commercial AV integrators, dealers, architects, enterprise, and the company’s partners) and B2C (premium residential consumers) channels, and the role is responsible for both. This is a player-coach role focused on hands-on execution, which will report directly to the President, who sets overall company strategy and direction.
Job Summary
The Sr. Marketing Director will own day-to-day marketing communications, lead and demand generation, product marketing, B2B channel marketing, B2C consumer marketing, customer experiences, and marketing team leadership for Salamander Designs. The role is execution-driven, with the President providing strategic direction. It combines hands-on ownership across digital, content, product launches, trade show programs, press, and direct-to-consumer growth.
Supervisory Responsibilities
  • Manages in-house Creative and Technical Marketing Director, including the Creative and Technical Marketing Director support and production team, including one outside contractor. 
  • Manages the relationship with the company’s retained outside digital/content agency, 
  • Provides timely performance feedback and handles hiring decisions and team development in accordance with company policy.

Duties and Responsibilities
Demand Generation & Digital Marketing
  • Develops and executes integrated demand generation across digital platforms including SEO, SEM, paid and organic social, website, email, and marketing automation — spanning both B2B and B2C, leveraging the outside agency for paid advertising. 
  • Partners with the sales team to set lead and revenue goals, then builds and runs campaigns to achieve them.
  • Owns conversion rate optimization and continuous improvement of the company website, including chat for leads, direct-to-consumer product configuration and future commerce experiences.
  • Personally fluent in marketing automation, analytics, and performance reporting; operates within the company’s designated platforms for CRM, digital assets, and project management.

B2C Consumer Marketing
  • Develops and executes B2C marketing for the premium residential consumer, including digital advertising, social media, influencer engagement, and email. 
  • Builds the direct-to-consumer funnel, including audience growth, segmentation, lifecycle programs, and retention.
  • Manages brand presence and posts across Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.

Product Marketing & Launches
  • Develops positioning, messaging, and go-to-market plans for new products, including the launch calendar in coordination with product development, engineering, and sales.
  • Creates sales enablement assets including one-pagers, product literature, training materials, webinars, and presentation tools.
  • Ensures dealer, rep, integrator, and press awareness of new products and their applications.
  • Ensures partners and partner portals are updated.

B2B Channel & Sales Enablement
  • Develops and executes marketing programs for the company’s dealer, rep, and integrator network across both markets.
  • Builds co-marketing tools, training content, and partner communications that help channel partners sell more Salamander products.
  • Keeps external portals updated and collaborates with sales to ensure resellers are updated with Salamander brand, products, pricing and related.
  • Leads all press communications, media relationships, award submissions, and public relations efforts to elevate brand visibility and industry recognition.

Brand, Content & Writing
  • Partners with the Creative and Technical Marketing Director to maintain brand standards and creative direction across all marketing assets.
  • Create and oversee operations and performs copywriting across all segments, including blog posts, website, case studies, video scripts, product descriptions, email copy, and other written assets — sometimes by personal creation and, when relevant, in collaboration with the outside agency.
  • Ensures consistency of voice, design, and quality across all customer-facing materials.

Trade Shows & Events
  • Owns trade show delivery and ROI for CEDIA, InfoComm, ISE, and other events, including booth design, messaging, pre-show outreach, in-show activation, and post-show follow-up.
  • Manages event budgets and partner relationships.

Analytics, Reporting & Budget
  • Reports monthly on marketing performance, pipeline contribution, and campaign results; provides quarterly business reviews to the President.
  • Collaborates with the Creative and Technical Marketing Director for reporting, analysis, and optimization. 
  • Manages the marketing budget and ensures spend aligns with company priorities.

Required Skills and Abilities
  • Excellent verbal and written communication skills, including personal content creation capability.
  • Strong understanding of marketing principles across both B2B and B2C environments, including channel marketing and direct-to-consumer programs.
  • Demonstrated experience marketing in commercial AV, premium manufacturing, design-driven categories, or premium consumer goods.
  • Hands-on fluency with HubSpot (preferred), Google Analytics, Google Ads, Social Media, LinkedIn Campaign Manager, Meta Ads Manager, and SEO tools.
  • Demonstrated ability to manage agencies, press relations, contractors, and team members with strong project management and prioritization skills.
  • Strong team-player attitude with ability to work across multiple teams to drive projects to conclusion.
  • Understanding and experience with current and future ai tools to scale efficiencies and reduce redundant work while maintaining the personal voice of Salamander Designs.
  • Strong analytical skills and the ability to interpret marketing data. Fluency with current and emerging AI tools to enhance workflows and team efficiency.

Education and Experience
  • Bachelor’s Degree in Marketing, Business Administration, Communications, or related field required.
  • 8 to 12 years of progressive marketing experience with demonstrated B2B and B2C expertise.
  • Direct experience in demand generation, product marketing, channel marketing, and direct-to-consumer marketing.
  • Prior experience managing retained marketing agencies.
  • Experience in commercial and residential AV, premium furniture, building products, and / or premium consumer goods strongly preferred.

Location, Travel & Compensation
  • Hybrid role with regular travel to the company’s Bloomfield, CT headquarters. Trade show and customer-site travel expected throughout the year. 
  • Salary to be based upon experience, plus annual bonus tied to company and marketing performance. Full benefits package.