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Conversion Rate Optimisation Jobs in Colorado (NOW HIRING)

Monitor, analyze, and report on ecommerce KPIs including traffic, conversion rate, revenue, average ... Support SEO and AI-search optimization efforts through keyword research, metadata management ...

Marketing Analyst

Littleton, CO · On-site

$63K - $90K/yr

Design and execute a comprehensive A/B testing roadmap for landing pages and ad creatives, directly contributing to the team's conversion rate optimization OKRs * Automate complex weekly and monthly ...

System ROI & Optimization: Act as the primary owner of the AI QA platform (Balto). Responsible for ensuring the tool delivers measurable ROI by tracking improvements in conversion rates, objection ...

System ROI & Optimization: Act as the primary owner of the AI QA platform (Balto). Responsible for ensuring the tool delivers measurable ROI by tracking improvements in conversion rates, objection ...

Design and execute a comprehensive A/B testing roadmap for landing pages and ad creatives, directly contributing to the team's conversion rate optimization OKRs * Automate complex weekly and monthly ...

... conversion rates, and time-to-fill -- turning data into clear recommendations. * Support testing, feedback, and ongoing optimization of sourcing and recruitment technologies as the team's stack ...

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Paid Channels Marketing Manager

Vail, CO · On-site +1

$30K - $40K/yr

... optimization, and scaling of paid media campaigns, with a primary focus on Google's ad suite. This ... Aggressively scale campaigns while maintaining or improving CPA, conversion rate, and overall ...

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Boulder Shop Manager

Boulder, CO · On-site

$60K - $75K/yr

Monitor and actively manage KPIs, including conversion rate, average transaction value, and units ... Plan and communicate staffing schedules to ensure optimal coverage at all times. * Train and ...

Monitor content performance metrics including organic traffic, engagement, conversion rates, search ... Stay current on emerging SEO, GEO, and AI search trends to ensure TrackVia remains competitive in ...

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Conversion Rate Optimisation information

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Colorado? For Conversion Rate Optimisation jobs in Colorado, the most frequently searched job titles are:
What cities in Colorado are hiring for Conversion Rate Optimisation jobs? Cities in Colorado with the most Conversion Rate Optimisation job openings:
Ecommerce Marketing Specialist

Ecommerce Marketing Specialist

Nite Ize, LLC

Boulder, CO • Hybrid

$58K - $68K/yr

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 8 hours ago


Job description

Description

About Nite Ize

Nite Ize is a Boulder-based company that distributes over 500 innovative products worldwide to the largest retailers in the world. We pride ourselves in being fun and functional, trusted and innovative, and obsessively dedicated to making products that are not only guaranteed for life but guaranteed to improve your life. We are focused on creatively solving everyday problems through inventions like the Spotlit pet light, Steelie magnetic phone mounts, Gear Tie reusable rubber twist ties, S-biner dual carabiners and more!


Our success is rooted in integrity and in keeping our promises to each other and to our customers. Nite Ize provides employees an exceptional workplace that is respectful and considerate. We value our employees, and, in return, our employees have been the key contributors to our success since 1989.


The Ecommerce Marketing Specialist supports the growth and optimization of the company's ecommerce business through product merchandising, digital marketing support, website management, and performance analysis. This role collaborates cross-functionally to improve online customer experience, execute revenue-driving initiatives, and ensure accurate, high-quality ecommerce content across digital channels.


The position for Ecommerce Marketing Specialist is expected to be open until June 30, 2026.


Key Responsibilities for Ecommerce Marketing Specialist:

  • Monitor website functionality, merchandising, and customer experience to identify and resolve issues.
  • Execute product launches, promotional updates, and seasonal merchandising across ecommerce platforms.
  • Assist with inventory visibility, product availability, and out-of-stock management coordination.
  • Perform routine quality assurance (QA) testing for website updates, landing pages, promotions, and ecommerce functionality.
  • Optimize category organization, search results, and product recommendations to improve conversion and average order value.
  • Manage and optimize product listings and content, including descriptions, images, and pricing. 
  • Monitor, analyze, and report on ecommerce KPIs including traffic, conversion rate, revenue, average order value, email performance, and customer engagement; provide actionable recommendations for improvement.
  • Collaborate with cross-functional teams, including marketing, merchandising, and IT, to ensure seamless customer experience and achieve business goals.
  • Stay up to date on industry trends, best practices, and emerging technologies to identify new opportunities and optimize performance.
  • Manage relationships with external partners, such as vendors and agencies, to ensure timely and high-quality deliverables.
  • Build, execute, and optimize email marketing campaigns, automated flows, segmentation strategies, and reporting within the Email Service Provider.
  • Create QR codes and landing pages for packaging, print ads, and other marketing needs.
  • Support review collection, syndication and display. 
  • Assist with digital advertising campaigns.
  • Support SEO and AI-search optimization efforts through keyword research, metadata management, structured content, technical best practices, and content optimization.


Requirements

2-3 years of ecommerce experience

Hands on experience in managing and maintaining ecommerce websites/portals - Magento2 or similar

Knowledge of marketing platforms and online sales strategies

2-3 years of experience operating in Excel 

2-3 years of experience with Google Analytics 

Must be able to communicate in English.

Must be 18 or older to apply.


Work Hours: Hybrid schedule with on-site and work from home days. This is a regular, benefits-eligible position.


Hiring Compensation for Ecommerce Marketing Specialist: Hiring pay: $58,300 - $68,000 annual base salary, DOQ.


Nite Ize offers a comprehensive, voluntary benefits program which includes:

  • Medical, Dental, Vision
  • Matching 401K Plan
  • Vacation and Sick Leave
  • 10 Paid Holidays
  • Discounted pricing on Nite Ize products
  • Fitness Facility and Professional Trainer Discounts
  • Short-term and Long-term Disability
  • Life/AD&D
  • Voluntary Flexible Spending Accounts and/or Health Savings Account
  • Pet Insurance
  • And more!

Ecommerce Marketing Specialist Reports to: Ecommerce Director