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Conversion Rate Optimisation Jobs in Colorado (NOW HIRING)

Drive website experimentation that improves conversion rates and measurably contributes to business growth. * Use data to drive growth. Identify revenue-driving content (customer stories, pricing ...

Beyond net-new pipeline, you'll own growth across the funnel, conversion rate optimisation, lifecycle and nurture, website and landing page performance, and the experiments that compound over time. ...

Beyond net-new pipeline, you'll own growth across the funnel, conversion rate optimisation, lifecycle and nurture, website and landing page performance, and the experiments that compound over time. ...

Beyond net-new pipeline, you'll own growth across the funnel, conversion rate optimisation, lifecycle and nurture, website and landing page performance, and the experiments that compound over time. ...

Apply Early

Web Optimization Manager

Denver, CO · On-site

$103K - $121K/yr

Drive website experimentation that improves conversion rates and measurably contributes to business growth. * Use data to drive growth. Identify revenue-driving content (customer stories, pricing ...

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Conversion Rate Optimization: * Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Strong understanding of ecommerce merchandising, onsite UX, and conversion optimization ... Optimize the onsite customer journey to improve product discovery, conversion rate, and AOV

Apply Early

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Conversion Rate Optimisation information

What are some common challenges faced by professionals in Conversion Rate Optimisation roles?

One common challenge in Conversion Rate Optimisation (CRO) is balancing quick wins with long-term strategic improvements, as stakeholders often expect immediate results from experiments and A/B tests. Additionally, CRO specialists frequently need to navigate conflicting opinions between marketing, design, and development teams while ensuring that data-driven recommendations are implemented effectively. Another challenge is obtaining sufficient traffic and statistically significant results, which can limit the speed and confidence of decision-making. Successful CRO professionals thrive by communicating clearly, prioritizing impactful tests, and fostering a culture of experimentation within their organizations.

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This is achieved by analyzing user behavior, testing different website elements, and implementing changes to improve user experience and encourage conversions. CRO involves strategies like A/B testing, improving website design, optimizing calls to action, and minimizing barriers to conversion. The ultimate goal is to maximize the effectiveness of a website and increase return on investment from existing traffic.

What are the key skills and qualifications needed to thrive as a Conversion Rate Optimisation (CRO) Specialist, and why are they important?

To thrive as a Conversion Rate Optimisation Specialist, you need strong analytical skills, a solid understanding of digital marketing principles, and experience with A/B testing and data interpretation, often supported by a relevant degree or certification. Familiarity with tools such as Google Analytics, Optimizely, Hotjar, and other CRO platforms is typically required. Excellent communication, creativity, and problem-solving abilities help you collaborate with teams and design effective experiments. These skills are vital for increasing website conversions, enhancing user experience, and driving business growth through data-driven decisions.

What is the difference between Conversion Rate Optimisation vs CRO Specialist?

AspectConversion Rate OptimisationCRO Specialist
Role FocusImproving website or landing page performance to increase conversionsAnalyzing data, testing, and implementing strategies to optimize conversion rates
Required SkillsData analysis, A/B testing, UX principles, marketing knowledgeAnalytics tools, user behavior analysis, testing methodologies, marketing strategies
Work EnvironmentDigital marketing teams, e-commerce, agenciesMarketing departments, digital agencies, e-commerce companies
Common UsageDescribes the process or disciplineRefers to the role or job title of the professional

Conversion Rate Optimisation is a process or discipline aimed at increasing the percentage of website visitors who take desired actions. A CRO Specialist is a professional responsible for executing and managing CRO strategies. While the terms are related, CRO describes the overall approach, whereas a CRO Specialist is the role that implements it.

What are popular job titles related to Conversion Rate Optimisation jobs in Colorado? For Conversion Rate Optimisation jobs in Colorado, the most frequently searched job titles are:
What cities in Colorado are hiring for Conversion Rate Optimisation jobs? Cities in Colorado with the most Conversion Rate Optimisation job openings:
Web Optimization Manager

Web Optimization Manager

Checkr

Denver, CO

Other

Posted 21 days ago


Job description

About the team/role

We are seeking a creative and driven Web Optimization Manager to join our Growth Marketing team and drive Checkr's website growth. This is an individual contributor role where you will own the strategy and execution of our A/B testing roadmap, drive the development of personalization experiences, and lead customer journey optimizations that fuel growth across multiple channels and programs (SEO, SEM, ABM and more). As part of this dynamic marketing role, you will build collaborative relationships with a range of stakeholders, including design, development, content, and product teams; leveraging your creativity, market research, and data to define test strategy and shape website growth initiatives. A core focus of this role is thinking holistically about the full buyer and customer journey: using data to surface our highest-performing content and strategically deploying those touch-points across the site to drive sustained, evergreen growth.

What you'll do

  • Own the testing roadmap. Drive website experimentation that improves conversion rates and measurably contributes to business growth.
  • Use data to drive growth. Identify revenue-driving content (customer stories, pricing, webinars) to deploy strategically across key website touch-points to drive business growth.
  • Elevate website UX. Partner across teams to improve experiences for our key audiences, including small business customers, enterprise customers, individuals, and partners.
  • Optimize conversion paths. Own high-intent landing pages, forms, and navigation flows, reducing friction at every step of the buyer's journey.
  • Grow traffic and conversion. Create engaging website content and experiences that align with marketing and business objectives.
  • Partner cross-functionally. Align website tests and initiatives with broader business goals while helping to shape the overall experimentation strategy.
  • Own measurement and reporting. Build the processes to track website performance and key metrics, translating insights into growth recommendations.
  • Drive multi-product growth. Lead experimentation across Checkr's portfolio, designing and running tests that accelerate adoption and growth for newly launched products.

What you bring

  • 3+ years of relevant experience in website strategy, conversion rate optimization (CRO), or a similar role, with a proven track record of driving measurable growth through data-driven strategies.
  • Deep proficiency with web analytics and A/B testing platforms (VWO, Omni, or similar).
  • Strong analytical and problem-solving skills, with the ability to translate data into actionable insights and influence stakeholders effectively.
  • Hands-on experience with content management systems (Storyblok, WordPress, or similar).
  • Strong working knowledge of digital marketing channels (SEO, SEM, ABM, and others).
  • Experience with HTML and CSS is a plus.
  • An A-player mindset with a strong bias for action: you raise the bar, move with urgency, stay resilient through ambiguity, and take ownership to deliver meaningful outcomes.