ZipRecruiter

Log In

1

Conversion Project Manager Jobs in Point Pleasant, NJ

Stark Tech

Senior Controls Sales Engineer

Brick, NJ · On-site

$93K - $155K/yr

... project management, and pipeline management. In addition, this role will be a strong technical ... renewable natural gas conversion and energy storage solutions. At Stark Tech, we prioritize ...

Stark Tech

Senior Controls Sales Engineer

Toms River, NJ · On-site

$93K - $124K/yr

... project management, and pipeline management. In addition, this role will be a strong technical ... renewable natural gas conversion and energy storage solutions. At Stark Tech, we prioritize ...

Stark Tech

Senior Controls Sales Engineer

Brick, NJ · On-site

$93K - $124K/yr

... project management, and pipeline management. In addition, this role will be a strong technical ... renewable natural gas conversion and energy storage solutions. At Stark Tech, we prioritize ...

Stark Tech

Senior Controls Sales Engineer

Lakewood, NJ · On-site

$93K - $124K/yr

... project management, and pipeline management. In addition, this role will be a strong technical ... renewable natural gas conversion and energy storage solutions. At Stark Tech, we prioritize ...

Stark Tech

Building Solutions Manager

Brick, NJ

... renewable natural gas conversion and energy storage solutions. At Stark Tech, we prioritize ... project, every partnership, every day. Across North America, we partner with our clients in ...

MetTel

Director of Growth Marketing

Holmdel, NJ

$225K/yr

Develop frameworks to improve conversion rates and optimize customer acquisition costs * Support ... Strong leadership, analytical, project management, communication, and presentation skills

MetTel

Director of Growth Marketing

Holmdel, NJ · On-site

$225K/yr

Develop frameworks to improve conversion rates and optimize customer acquisition costs * Support ... Strong leadership, analytical, project management, communication, and presentation skills

next page

Showing results 1-20

All JobsConversion Project JobsConversion Project Manager JobsConversion Project Manager Jobs in Point Pleasant, NJ

Conversion Project Manager information

See Point Pleasant, NJ salary details

$23

$49

$82

How much do conversion project manager jobs pay per hour?

As of Aug 2, 2026, the average hourly pay for conversion project manager in Point Pleasant, NJ is $49.69, according to ZipRecruiter salary data. Most workers in this role earn between $43.12 and $54.52 per hour, depending on experience, location, and employer.

What does a conversion manager do?

A conversion project manager oversees the process of improving website or app performance to increase user actions such as sales or sign-ups. They coordinate cross-functional teams, analyze data, and implement strategies using tools like analytics platforms to optimize conversion rates. Strong project management skills and understanding of digital marketing are essential for this role.

What is the difference between Conversion Project Manager vs Digital Marketing Manager?

Conversion Project ManagerDigital Marketing Manager
Focuses on optimizing website or landing page conversions through A/B testing, user experience improvements, and analytics.Develops and executes marketing strategies across digital channels to increase brand awareness and lead generation.
Requires skills in data analysis, CRO tools, project management, and UX design.Requires skills in content creation, SEO, paid advertising, and campaign management.
Works closely with web developers, designers, and analytics teams.Collaborates with content creators, marketing teams, and sales departments.

The Conversion Project Manager primarily focuses on improving website performance and user experience to boost conversions, while the Digital Marketing Manager develops broader marketing strategies across digital channels. Both roles require analytical skills and collaboration but differ in scope and specific expertise.

What are the key skills and qualifications needed to thrive as a Conversion Project Manager, and why are they important?

To thrive as a Conversion Project Manager, you need expertise in project management, data migration strategies, and a solid understanding of both business processes and IT systems, often supported by a degree in business or IT and certifications like PMP or PRINCE2. Familiarity with project management software (such as MS Project or Jira), data conversion tools, and ERP/CRM platforms is typically required. Exceptional organizational skills, problem-solving abilities, and stakeholder communication are crucial soft skills for managing complex projects and coordinating cross-functional teams. These skills are essential to ensure seamless data migration, minimize risks, and achieve successful project outcomes within scope, time, and budget constraints.

What are some common challenges faced by Conversion Project Managers during large-scale system migrations?

Conversion Project Managers often encounter challenges such as managing tight timelines, ensuring data integrity during migration, and coordinating communication among diverse stakeholder groups. Balancing technical requirements with business needs can be complex, as unexpected issues may arise during the testing and validation phases. Effective risk management, adaptability, and clear documentation are crucial for overcoming these challenges and ensuring a smooth transition.

What is the highest paying project manager?

The highest paying project managers are often those in industries like IT, engineering, or construction, with senior roles such as Program Manager or Portfolio Manager earning top salaries. Certification such as PMP and experience managing large, complex projects can also significantly increase earning potential.

What is a conversion project manager?

A conversion project manager oversees projects focused on increasing the percentage of website visitors or leads who complete a desired action, such as making a purchase or filling out a form. They coordinate cross-functional teams, analyze data to optimize conversion rates, and often use tools like analytics platforms and A/B testing software to improve performance.

What does a Conversion Project Manager do?

A Conversion Project Manager oversees and coordinates projects focused on transitioning systems, processes, or data from one platform or format to another. This role involves managing timelines, budgets, and teams to ensure a smooth and successful conversion. Responsibilities often include risk assessment, stakeholder communication, and troubleshooting issues that arise during the conversion process. The goal is to minimize disruptions and ensure data integrity and business continuity throughout the transition.

What are the 4 types of project managers?

The four main types of project managers are functional, projectized, matrix, and hybrid. Functional managers work within specific departments, projectized managers lead entire projects independently, matrix managers operate across departments with shared authority, and hybrid combines elements of these structures. Understanding these types helps in selecting the right management approach for a conversion project manager role, which often requires adaptability to different organizational structures.
What job categories do people searching Conversion Project Manager jobs in Point Pleasant, NJ look for? The top searched job categories for Conversion Project Manager jobs in Point Pleasant, NJ are:
Conversion Project Manager jobs near you
Infographic showing various Conversion Project Manager job openings in Point Pleasant, NJ as of July 2026, with employment types broken down into 83% Full Time, 14% Part Time, 1% Temporary, and 2% Contract. Highlights an 89% Physical, 2% Hybrid, and 9% Remote job distribution, with an average salary of $103,346 per year, or $49.7 per hour.

Sr. DTC Manager

Central Garden & Pet

Neptune City, NJ • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 6 days ago

Central Garden & Pet rating

7.7

Company rating: 7.7 out of 10

Central Garden & Pet

Based on 41 frontline employees who took The Breakroom Quiz

7.4

Company rating compared to similar companies: 7.4 out of 10

Manufacturers average

Based on 74,752 frontline employees who took The Breakroom Quiz

The best things about working at Central Garden & Pet

  • 97%

    97% say they get paid breaks

    say they get paid breaks

  • 94%

    94% say it is easy to take sick days

    say it is easy to take sick days

  • 94%

    94% say they don’t worry about hours

    say they don’t worry about hours

Featured by Central Garden & Pet, based on 41 Breakroom Quiz responses from their frontline employees

Job description

Central Garden & Pet is seeking a Senior DTC Manager to support the continued growth of the Best Bully Sticks direct-to-consumer business. Reporting to the SVP, Digital Marketing & E-Commerce, this role will be a key member of the E-Commerce & Digital Marketing team, driving initiatives across website merchandising, Search Engine Optimization (SEO), email marketing, paid digital advertising, and website optimization.

This position is responsible for the day-to-day management and merchandising of the Best Bully Sticks eCommerce website, ensuring an exceptional customer experience while maximizing conversion and revenue. The ideal candidate is passionate about direct-to-consumer (DTC) eCommerce, possesses a strong balance of creativity and analytical thinking, and thrives in a fast-paced, cross-functional environment. Key responsibilities include managing product catalog updates, optimizing site merchandising, improving user experience (UX), and developing data-driven recommendations to enhance website performance. This individual will lead Conversion Rate Optimization (CRO) initiatives from ideation through execution, leveraging customer insights, A/B testing, and analytics to improve key business metrics.

This position is on-site 5x a week at our Neptune City, NJ facility.

MEASURES OF SUCCESS:
DTC Strategy & Business Planning:
  • Develop and execute annual, quarterly, and monthly DTC plans focused on revenue growth, marketing spend, and product assortment strategy.
  • Build and manage the BBS.com promotional calendar based on business objectives, customer behavior, seasonal trends, and market opportunities.
  • Own the BBS.com budget, including planning, monitoring spend, and optimizing investments to achieve revenue and profitability goals.
  • Analyze business performance and identify opportunities to improve sales, customer acquisition, retention, and overall site performance.

Website Merchandising & Customer Experience:
  • Manage all content across BBS.com, including homepage, category pages, product detail pages (PDPs), coupon pages, informational pages, and supporting digital content.
  • Oversee site merchandising strategies, including product sorting, personalization, landing page development, and user experience (UX) enhancements.
  • Partner with creative teams to develop and maintain compelling, conversion-focused PDP content, including product imagery, graphics, and customer-facing assets.
  • Collaborate with Customer Care to identify customer pain points and ensure website functionality and content effectively support customer needs.
  • Submit and manage website content requests and project briefs through Asana.

E-Commerce Optimization & Analytics:
  • Track, analyze, and optimize key eCommerce performance indicators (KPIs) to drive continuous improvement across conversion, revenue, and customer engagement.
  • Develop and execute website and promotional testing strategies, including A/B testing and conversion rate optimization (CRO) initiatives, to better understand and improve online shopping behavior.
  • Provide data-driven recommendations to improve website performance, customer journey, and overall digital experience.

Subscription & Retention Strategy:
  • Drive strategies to improve subscriber acquisition and retention within Recharge by leveraging platform features, product updates, and new subscription programs.
  • Analyze subscription performance and identify opportunities to increase customer lifetime value and recurring revenue.

Product & Catalog Management:
  • Manage product assortment strategy, including creation and maintenance of SKUs for new products, excess inventory, and new pack sizes.
  • Maintain master SKU documentation, including product margins, discounts, and assortment details.
  • Partner with Operations and S&OP teams to communicate promotional plans, forecast demand, and ensure inventory readiness for increased order volume.

Digital Marketing & Content Management:
  • Oversee email, SMS, website development, and merchandising functions to ensure alignment with DTC strategies and business objectives.
  • Create and optimize user-generated content (UGC) for PDPs, email campaigns, Meta, TikTok, Instagram, and Facebook channels.
  • Support social media initiatives by providing content, product assets, and customer-focused storytelling.
  • Manage blog content strategy and coordinate SEO agency initiatives to improve organic traffic and search visibility.
  • Oversee paid media strategy and performance to ensure campaigns align with sales goals, customer acquisition targets, and overall business KPIs.
  • Manage influencer outreach initiatives and coordinate the collection of product and lifestyle assets for marketing use.

Leadership & Cross-Functional Collaboration:
  • Lead and support Email/SMS, Web Development, and Merchandising Specialist functions.
  • Coordinate cross-functional initiatives across Creative, Finance, Consumer Care, Inventory/S&OP, Operations, and external agency partners.
  • Provide leadership, prioritization, and strategic direction to ensure successful execution of DTC initiatives.

IDEAL CANDIDATE ATTRIBUTES:
  • BA/BS in Marketing or related field.
  • 7-10 years of working on a DTC website with a focus on CRO, SEO, app management, and content management.
  • Shopify experience is a must.
  • Hands-on experience with an e-Commerce platform, i.e., Shopify Plus, GA, A/B testing.
  • Technical experience with Shopify Plus, Salsify, Site merchandising tools, and subscription applications.
  • Proficiency using the applications within MS Office, especially Microsoft Excel.
  • Strong communication skills and a service-oriented approach are a must.
  • Strong self-direction and initiative; willingness to take complete ownership over specific activities while adapting to quick changing shifts in priorities.
  • Eagerness to test and learn, with a willingness to fail, but the drive to succeed.
  • Outstanding problem-solving and prioritization skills.
  • Demonstrated ability to be agile and adapt while being a team player.
  • Ability to thrive in a creative, fast-paced environment that emphasizes excellence and teamwork.
  • Self-starting and proactive in conducting comprehensive research and driving strategic recommendations.

BENEFITS PACKAGE & EMPLOYEE PROGRAMS:
  • Comprehensive Medical, Dental, and Vision Insurance.
  • Free Life and Disability Insurance.
  • Health and Dependent Care Flexible Spending Accounts.
  • 401 (k) with a 3% company match and annual employer discretionary contribution.
  • Paid vacation, holidays, and sick time.
  • Employee Assistance Program.
  • Access to thousands of free online courses.
  • Discounts on cell phones, movie tickets, gym memberships, and more!
  • Education Assistance (both college degrees and professional certifications).
  • Referral Program with a cash bonus.
  • Access to on-demand pay.
  • Paid parental leave.

At Central Garden & Pet (NASDAQ: CENT and CENTA), we believe home is at the center of our lives, and our employees are driven by our purpose to nurture happy and healthy homes. Our company is made up of thousands of people across North America, with an emerging footprint across the U.K., Mexico, China, and Canada - all dedicated to helping gardens bloom bigger, pets live healthier, and communities grow stronger. We are united by our mission to lead the future of the garden and pet industries…one blade of grass and one wagging tail at a time. Visit our website at www.central.com to learn more.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

Working at Central Garden & Pet

Perks for frontline workers

From Central Garden & Pet, via Breakroom

  • Safety is a top priority!

  • Paid Vacation

  • Paid Holidays

  • Paid Sick Time

  • Paid Breaks

  • Consistent shift and schedule

  • Comprehensive Health Insurance

  • 401k with Company Match

  • Referral Program with Cash Bonus

  • Education Assistance

  • Paid Parental Leave

About Central Garden & Pet, in their own words

From Central Garden & Pet

Our leading consumer and professional brands provide forward-thinking, high quality products to care for your lawn, garden, pets and community. We are committed to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger.

Company values

From Central Garden & Pet

The Central Way | We Do the Right Thing | We Strive to be the Best | We are Entrepreneurial | We Win Together | We Grow Every Day | We are Passionate

Diversity and inclusion statement

From Central Garden & Pet

Central Garden & Pet is committed to building a great place to work that embraces diversity as a key pillar of our culture. This is a journey, and we are committed to listening, learning and doing the work to move forward together.

What Central Garden & Pet employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom