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Summary
The Advertising Supervisor supports the planning, execution, and performance management of paid media campaigns across search, social, and programmatic channels. Working closely with the Advertising Manager, this role helps translate strategy into execution, ensuring campaigns are launched efficiently, tracked accurately, and optimized based on performance data. The Advertising Supervisor plays a key role in campaign delivery, cross-functional coordination, and reporting to help drive consistent, measurable results across the U.S. and international markets.

Impact of the Role
This role is essential to ensuring paid media campaigns are executed with precision and continuously improved through data-driven insights. By managing day-to-day campaign operations, supporting agency collaboration, and monitoring performance, the Advertising Supervisor helps maintain campaign efficiency, identify opportunities for optimization, and contribute to overall demand generation success.

• Collaborate cross-functionally with marketing, sales, and product teams to develop paid media strategy and audience approach.
• Research advertising trends and platform best practices to enhance strategic media planning.
• Support creative development for paid media assets by developing creative briefs, reviewing assets, and ensuring creatives align with our brand guidelines.
• Build and segment ideal customer profiles on paid media channels using platform targeting and audience lists.
• Own the end-to-end tracking of new media launches from campaign development to execution.
• Collaborate closely with product marketing and content team to align on paid messaging roadmaps for new campaign launches.
• Support ad copywriting development as needed.
• Develop testing roadmaps and prioritize based on business goals and seasonality.

• Collaborate with website and media technology team to ensure accurate implementation of campaign tracking, tagging, and URL taxonomy for consistent attribution and measurement.
• Ensure campaigns are trafficked accurately, including ad set-up, audience targeting, creative uploads, and tracking implementation.
• Partner with media agency to ensure timely and organized campaign launches.
• Lead weekly campaign status meetings with agency partners to review campaign updates, optimizations, and opportunities.
• Monitor media spend pacing and invoicing/reconciliation against planned budgets.
• Oversee campaign launches, documenting and communicating changes and updates to stakeholders.
• Conduct pre and post launch QA to validate campaign set-up.
• Drive operational excellence by enhancing processes, establishing clear timelines, and accountability with agency partners.
• Manage multiple campaigns and priorities, ensuring work is organized, tracked, and timely.

• Monitor and analyze channel KPIs and performance trends, translating data into actionable insights and recommendations.
• Maintain accurate documentation of key results to inform future campaign planning and execution.
• Own development and maintenance of weekly and monthly paid media reporting.
• Partner with media agency to leverage insights to optimize campaigns and scale performance.
• Ensure measurement accuracy, validating data across reporting platforms.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-3 years of experience in paid media, digital marketing, or campaign execution, with hands-on responsibility for campaign launches and optimization.
• Proven experience executing campaigns across search, social, and programmatic channels (e.g., Google Ads, LinkedIn, Meta, DV360 or similar platforms).
• Strong working knowledge of campaign trafficking, tagging, and QA processes, including experience with tracking frameworks (e.g., UTM parameters, pixels, conversion tracking).
• Experience collaborating with media agencies and cross-functional teams (demand generation, brand, web, analytics), with the ability to manage deliverables and timelines effectively.
• Proficiency in campaign performance analysis and reporting, with the ability to interpret KPIs and translate data into actionable insights.
• Strong understanding of funnel metrics and conversion performance (MQL ? SQL ? revenue), with an ability to identify optimization opportunities.
• Highly organized and detail-oriented, with the ability to manage multiple campaigns, deadlines, and stakeholders simultaneously.
• Strong communication and collaboration skills, with a proactive approach to problem-solving and execution.

Employee Type: Permanent

UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.

UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.

Basic Qualifications: Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.