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Job Title: Specialist Campaign Analytics 
Job Location: NYC  
Job Type: Contract 

Job Description:  

• Analyze campaign performance data and synthesize insights into clear compelling stories for internal stakeholders 

• Develop and maintain campaign performance dashboards and reporting templates using tools like Tableau Looker or Google Data Studio 

• Translate complex data sets into actionable insights and visual presentations for marketing media and executive teams 

• Collaborate with media planning and activation teams to design and evaluate AB tests brand lift studies and other measurement frameworks 

• Identify performance trends and anomalies and proactively recommend optimizations to improve campaign effectiveness 

• Help maintain data cleanliness by QAing raw campaign data correcting data errors and upholding campaign naming conventions 

• Handle adhoc requests to contextualize campaign data and support decision making 

• Attend weekly meetings to understand campaign launches and market trends that may impact results 

• Manage multiple campaigns simultaneously prioritizing tasks and adapting to shifting timelines in a fastpaced environment 

• Stay current on industry trends emerging technologies and best practices in digital media analytics 

• Execute special projects and provide coverage for team members as needed 

Qualifications 

• 2-3 years of direct experience at a brand agency or related vendor in digital media field or role 

• Experience within the digital media industry in marketing advertising or advertising technology analytics with Entertainment Streaming space a huge plus 

• Direct digital media buying and activating also a plus 

• Strong understanding of digital paid media attribution metrics eg CPM CPA and performance benchmarks 

• Experience with ad servers eg CM360 Innovid and paid ad tracking platforms eg Google Ads Facebook Business Manager 

• Proficiency in web analytics tools eg Adobe Analytics Google Analytics 

• Advanced data analysis skills using Excel Tableau Data Studio experience building dashboards and visualizations from multiple data sources 

• Familiarity with SQL and understanding of Python andor R is a plus 

• Strong storytelling and presentation skills using Google Slides PowerPoint or Keynote 

• Detail oriented with strong documentation and QA skills to ensure data accuracy and consistency 

• Proactive self motivated and able to manage multiple projects independently 

• Strong verbal and written communication skills ability to explain technical concepts to nontechnical audiences 

• Comfort with agile workflows and ability to pivot quickly when priorities shift 

• Building reports and dashboards 

• Supporting campaign analysis and optimization 

• Proactive Communication needed with the planning team and other stakeholders 

• Technical Skills Tableau Looker Studio and other data analysis platforms 

• Familiarity with site analytics and media platform metrics 

• Technical proficiency in using data analysis tools and understanding audience management processes 

Nice to Haves 

• Familiarity with third party tools like Nielsen and Comscore is also beneficial