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SSA HQ, 4624 Central Park Blvd, Denver, Colorado, United States of America

Posted Wednesday, August 19, 2026 at 4:00 AM | Expires Thursday, August 27, 2026 at 3:59 AM

SSA Holdings is looking for a talented Senior Manager, Digital Marketing & Content Strategy to join our team!

Who are we :

At SSA, we're Unapologetically Family — it's who we are and how we show up for each other, for our 90+ cultural attraction partners, and for the more than 100 million guests we welcome each year. We laugh, we celebrate our wins, and we learn from our mistakes together.

That family mindset shapes 452 Hospitality, the heartbeat of everything we do: creating special moments of hospitality that have a lasting impact, before, during, and after every guest visit. We bring together admissions, culinary, and retail— to shape one seamless guest experience across the full Hospitality Experience Journey.

Whether you're looking for your first job, building your career, or bringing years of experience to a new role, you'll be part of a team that values your ideas, supports your growth, and encourages you to make an impact. More than 54% of our leaders are promoted from within — proof that when we say we invest in people, we mean it.

Reports to: Senior Director of Marketing

Position Overview
The Senior Manager, Digital Marketing & Content Strategy leads SSA Group's digital marketing strategy, content strategy, and go-to-market execution across the organization, serving as the connective link between brand strategy, business development, partner marketing, and digital execution. This role owns the planning, development, optimization, and distribution of content that advances SSA's business goals, strengthens brand visibility, and drives engagement with target audiences across cultural attractions and hospitality markets.
The Senior Manager operates with a blend of hands-on execution and team leadership — setting content and SEO strategy directly while supervising and developing digital marketing team members who carry out day-to-day production. Their core responsibility is translating SSA's brand and business priorities into a coordinated digital content program that maintains editorial quality and consistency across every channel and audience.

The Senior Manager partners directly with marketing leadership to shape and execute SSA's go-to-market strategy, translating organizational priorities into concrete channel and content plans.

• Partner with marketing leadership to develop and execute SSA's go-to-market strategy.
• Align marketing initiatives with organizational priorities, business development objectives, partner needs, and growth opportunities.
• Support launches of new programs, services, partnerships, initiatives, and strategic campaigns.
• Develop audience, channel, and content recommendations that support awareness, engagement, and business growth.
• Identify opportunities to strengthen SSA's market positioning and competitive differentiation.
  

This role owns SSA's content strategy end to end, setting the editorial direction and priorities that guide every marketing deliverable across digital channels.

• Own SSA's content strategy across digital channels and marketing initiatives.
• Develop annual and quarterly content plans aligned with business priorities and target industry segments.
• Oversee development of thought leadership, case studies, website content, newsletters, sales collateral, industry one-pagers, blogs, white papers, and other marketing materials.
• Ensure content supports SSA's positioning and broader brand narrative.
• Establish content priorities based on business goals, audience needs, and market opportunities.
• Manage content calendars and publishing schedules.
  

Content Quality & Brand Governance

The Senior Manager serves as the primary owner of content quality, holding every marketing deliverable to a consistent standard of accuracy, tone, and brand alignment before it reaches an audience.

• Serve as the primary owner of content quality across all marketing deliverables.
• Ensure consistency in messaging, tone, voice, style, and brand positioning.
• Implement and maintain content review and approval processes.
• Partner with copyediting and subject matter experts to ensure content accuracy and quality.
• Review major marketing assets prior to publication, production, or launch.
• Maintain editorial standards and content governance documentation.
  

SEO & Organic Growth Strategy

This role drives SSA's organic visibility strategy, applying technical and content-based SEO practices to strengthen discoverability across search engines and emerging AI-powered search experiences.

• Develop and implement SEO strategies that improve visibility across search engines and AI-powered search experiences.
• Conduct keyword research, technical SEO reviews, and content optimization initiatives for SSA and partner websites.
• Identify opportunities to improve discoverability of SSA content and thought leadership.
• Monitor organic performance and recommend optimization opportunities.
• Support website architecture and content strategies that strengthen search visibility.
  

Analytics & Performance Insights

The Senior Manager connects digital activity to business outcomes, using performance data to guide strategy and inform leadership decision-making.

• Utilize Google Analytics, Search Console, SEMrush, HubSpot, and related tools to monitor performance.
• Develop dashboards and reporting that connect digital activity to business outcomes.
• Analyze content performance, website engagement, search visibility, and audience behavior.
• Provide strategic recommendations based on performance data and market trends.
• Support quarterly business reviews and marketing planning processes.
  

Team Management & Development

The Senior Manager builds team capability through direct supervision, coaching, and clear delegation, ensuring digital marketing team members and contractors are set up to do their best work.

• Supervise and support digital marketing team members and contractors.
• Delegate projects