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Social Media & Content Coordinator - Job Description

Department: Administrative Job Status: Part Time (20-25hr weeky)

FLSA Status: Non-Exempt Reports To: COO

Grade/Level: Amount of Travel Required: Local

Job Type: Administrative Direct Reports: None

Work Schedule: Monday-Friday/As Needed

POSITION SUMMARY

Healthcare Facilities Management Group (HFMG) is seeking an enthusiastic, creative, and motivated Social Media & Content Coordinator to support the social media efforts for its clients. This entry-level position is ideal for a recent graduate or early-career marketing professional seeking hands-on experience in content creation, social media marketing, and community engagement.

ESSENTIAL FUNCTIONS

Reasonable Accommodations Statement

To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.

Essential Functions Statement(s)

• Capture photo and video content at hospital events, community outreach activities, employee events, sponsorships, health fairs, and other marketing initiatives.
• Visit assigned facilities on a regular basis month to capture and develop engaging content that highlights the organization's services, team members, culture, and mission.
• Travel to company locations as needed to support content creation, brand awareness, and communication initiatives across the organization. Design social media graphics and marketing assets using Canva and other user-friendly design tools while maintaining established brand standards.
• Write engaging social media captions and assist with the development of monthly content calendars.
• Edit and prepare photos and basic short-form videos for social media platforms. Advanced video editing experience is not required but is a plus.
• Participate in weekly marketing planning meetings to review upcoming campaigns, events, and content opportunities.
• Organize and maintain a digital library of photos, videos, and creative assets.
• Stay current on social media trends and recommend creative ideas that increase community engagement and brand awareness.
• Perform other marketing and communications duties as assigned.

POSITION QUALIFICATIONS

Competency Statement(s)

· Experience editing short-form video content for Reels, Shorts, TikTok, or similar platforms.

· Experience with Adobe Creative Cloud applications (Photoshop, Premiere Pro, Express, Illustrator) or similar creative software.

· Internship, campus organization, freelance, or personal portfolio demonstrating content creation and social media management.

· Basic understanding of branding, content marketing, and social media analytics.

· Familiarity with AI-assisted creative tools is a plus.

· Experience editing short-form video content for Reels, Shorts, TikTok, or similar platforms.

· Experience with Adobe Creative Cloud applications (Photoshop, Premiere Pro, Express, Illustrator) or similar creative software.

· Internship, campus organization, freelance, or personal portfolio demonstrating content creation and social media management.

· Basic understanding of branding, content marketing, and social media analytics.

· Familiarity with AI-assisted creative tools is a plus.

· Experience editing short-form video content for Reels, Shorts, TikTok, or similar platforms.

· Experience with Adobe Creative Cloud applications (Photoshop, Premiere Pro, Express, Illustrator) or similar creative software.

Internship, campus organization, freelance, or personal portfolio demonstrating content creation and social media management.

Additional Requirements

• Valid driver's license and reliable transportation.
• Ability to travel locally to HFMG client locations and other designated sites as needed to support business and client needs.
• Ability to occasionally work evenings or weekends for community events, health fairs, hospital functions, and marketing events.

Application Materials

Applicants are encouraged to submit a portfolio or examples of social media content, graphic design, photography, video, or other creative work with their application.

Education

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, Journalism, Graphic Design, or a related field.
• Recent graduates and early-career professionals are encouraged to apply.

Required Skills

• Excellent written communication skills with the ability to create engaging, audience-focused social media content.
• Working knowledge of Canva and basic graphic design principles.
• Familiarity with Facebook, Instagram, LinkedIn, TikTok, and other major social media platforms.
• Ability to capture high-quality photos and videos using a smartphone.
• Strong organizational, time management, and communication skills.
• Creative mindset with attention to detail and the ability to manage multiple projects.