Content Rater Jobs in Rochester, NY (NOW HIRING)

In this role, you will introduce your peers to Red Vines and help make it the candy students reach for during study breaks, campus events, movie nights, tailgates, and everyday hangouts.

Your main tasks are to: (1) Distribute Red Vines product samples through fun events - tabling events in populated areas on your campus and product drops within various student organizations ; (2) Create and share engaging social media content on your personal Instagram and TikTok accounts.

The EvolveZ referral program awards you a $100 bonus for anyone you refer that's hired for any job on EvolveZ. If you are interested in referring your peers for our Fall semester/quarter jobs, fill out this form - once you submit it, monitor your email & we will get you set up!

Note: We're selecting multiple Brand Ambassadors at some universities. If you know friends who would be interested, share this job and encourage them to apply – you might get to work together!

Timeline: This opportunity runs through the Fall 2026 semester/quarter.

About Red Vines:

The story of the American Licorice® Company begins in 1914, when Martin Kretchmer, along with his son and son-in-law, rented a small space on West Jackson Boulevard in Chicago. Together, they made their first piece of candy: the Black Licorice Twist. Five generations later, American Licorice® remains a family-owned and operated company, and the proud manufacturers of Red Vines® candy.  

Red Vines® has been an essential part of celebrating life’s sweetest moments for decades. They pride themselves on using artisanal techniques that have been passed down through five generations. Made using a small batch process, Red Vines® candy has a rich heritage built on our dedication to consistent quality and exceptional flavor.

Follow Red Vines® on TikTok and Instagram & learn more about us on our website!

Over the course of the Fall 2026 semester/quarter, you'll complete the following program deliverables:

• Distribute Red Vines candy samples. You will distribute samples through a combination of tabling events and student organization product drops.
• 5 TikTok Posts - the best content may receive additional promotion, giving you greater visibility and the opportunity to grow your social media following.
• 2 Instagram Posts - IG static in-feed posts + carousels and/or Reels
• 5 Instagram Stories

In addition to the tasks above, you will also be responsible for the following:

• Join a virtual training call and scheduled program support calls to set you up for success
• Stay in touch with the EvolveZ team via Slack to report work progress throughout the program
• Capture & submit picture and video content throughout the program
• Encourage those who receive a product sample to complete a short survey
• Share product feedback throughout the program
• Complete your deliverables in line with the task due dates shared during virtual training, with work spaced throughout the quarter/semester

• Earn a $875 stipend for successful completion of your program deliverables. Payouts for completed deliverables are processed every two weeks via PayPal or Venmo.
• Additional opportunities to earn cash bonuses throughout the program
• Receive a free Red Vines T-shirt to use at your activations & wear around campus
• Enjoy a fun, flexible opportunity you can shape around your busy college schedule
• Gain valuable entrepreneurial experience in marketing and communication

• Must be at least 18 years old
• Must be a currently enrolled college student, on campus this upcoming Fall 2026 semester/quarter (September – December 2026)
• Should not promote or create content for other candy brands during the program, as this dilutes your effectiveness as a Red Vines advocate. Disclose other brand partnerships to EvolveZ during the program.
• This is a paid, project-based 1099 Independent Contractor opportunity. You must be legally eligible to work in the US (US Citizens or Permanent Residents).
• Passionate about event planning, social content creation & promotion, and being a trendsetter for new products amongst your peers. Added bonus if you already love Red Vines!
• The ability to connect with on-campus organizations (Greek Life/campus clubs) is preferred.
• A strong & “brand safe” presence on Instagram & TikTok is required.
  • For Instagram, we require applicants to have at least 1,000 followers with strong engagement rates.
  • For TikTok, we require applicants to consistently have videos that generate over 500 views.
  • Content on both platforms should avoid offensive language, inappropriate behavior, depictions of illegal or unsafe activities, cursing (including in music), profane gestures or actions, underage drinking, and overly religious or political topics.
• Must make your Instagram & TikTok accounts public and unhide likes throughout the program