ZipRecruiter

Log In

1

Content Optimization Jobs in Cleveland, OH (NOW HIRING)

Robert Half

SEO Specialist

Beachwood, OH · On-site

Step away from the AI tools to craft compelling, high-empathy original content from scratch when ... O Foundations: You focus on user intent, topical authority, and structured data over legacy ...

WOWK-TV

Digital content producer

Cleveland, OH · On-site

$55/hr

TheFOX 8 digital content producer should be a responsible journalist who is passionate about news ... Please provide writing samples Proficiency in Associated Press style, SEO, Adobe Photoshop, Adobe ...

Drips

Content & Field Marketing Manager

Cleveland, OH · On-site

Performance Tracking & Optimization * Track performance across content, campaigns, webinars, and events * Analyze results to understand what is driving engagement, pipeline, and conversion * Use ...

Drips

Content & Field Marketing Manager

Cleveland, OH · On-site

Performance Tracking & Optimization * Track performance across content, campaigns, webinars, and events * Analyze results to understand what is driving engagement, pipeline, and conversion * Use ...

next page

Showing results 1-20

All JobsContent Optimization JobsContent Optimization Jobs in Cleveland, OH

Content Optimization information

See Cleveland, OH salary details

$28.6K

$113.1K

$125.1K

How much do content optimization jobs pay per year?

As of Aug 29, 2026, the average yearly pay for content optimization in Cleveland, OH is $113,097.00, according to ZipRecruiter salary data. Most workers in this role earn between $119,300.00 and $124,100.00 per year, depending on experience, location, and employer.

What is content optimization?

Content optimization is the process of improving your website's content to make it more appealing and useful to both users and search engines. This involves refining text, images, metadata, and other elements to boost search engine rankings, increase user engagement, and achieve specific business goals. Techniques include keyword integration, improving readability, adding relevant links, and ensuring content is up to date. Effective content optimization helps drive more organic traffic and enhances the overall user experience.

What are the key skills and qualifications needed to thrive in content optimization, and why are they important?

To thrive in Content Optimization, you need expertise in SEO, keyword research, analytics, and a solid understanding of digital marketing principles, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and various content management systems is typically required. Strong analytical thinking, attention to detail, creativity, and effective communication help professionals stand out in this role. These skills ensure content reaches the right audience, performs well in search rankings, and aligns with business goals.

What are some common challenges faced by professionals in content optimization roles, and how can they be addressed?

One common challenge in content optimization is balancing SEO requirements with maintaining engaging and natural-sounding content for readers. Professionals often need to collaborate closely with writers, editors, and SEO specialists to ensure content is both discoverable and valuable. Keeping up with frequent changes in search engine algorithms and best practices is also crucial. Addressing these challenges involves ongoing communication with team members, continuous learning, and using analytics tools to measure and refine optimization strategies.

What is the difference between Content Optimization vs Content Writer?

AspectContent OptimizationContent Writer
Primary FocusImproving existing content for search engines and user engagementCreating new content from scratch
Skills NeededSEO, keyword research, analytics, editingWriting, storytelling, research, creativity
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent agencies, marketing teams, freelance platforms
Common CertificationsSEO certifications, digital marketing coursesWriting courses, journalism degrees

Content Optimization focuses on enhancing existing content to improve search engine rankings and user engagement, while Content Writers create new content to attract and inform audiences. Both roles often work within marketing teams and require strong writing skills, but their core tasks differ significantly.

What are the most commonly searched types of Content Optimization jobs in Cleveland, OH?

The most popular types of Content Optimization jobs in Cleveland, OH are:

What are popular job titles related to Content Optimization jobs in Cleveland, OH?

For Content Optimization jobs in Cleveland, OH, the most frequently searched job titles are:

What job categories do people searching Content Optimization jobs in Cleveland, OH look for?

The top searched job categories for Content Optimization jobs in Cleveland, OH are:

Content Optimization jobs near you
Infographic showing various Content Optimization job openings in Cleveland, OH as of August 2026, with employment types broken down into 1% Internship, 72% Full Time, 22% Part Time, 1% Temporary, and 4% Contract. Highlights an 80% Physical, 3% Hybrid, and 17% Remote job distribution, with an average salary of $113,097 per year, or $54.4 per hour.

Content Marketing Specialist

Playaway Products

Solon, OH • On-site, Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 2 days ago

Job description

Company Description
  • Full-Time
  • Remote or Hybrid
  • Solon, Ohio

Company Description
Playaway Products is a company built on a simple belief: that everyone should have access to the joy of stories and learning, without barriers.
For more than 20 years, we've created thoughtfully designed technology that connects people to high-quality content from the world's best publishers, developers, and studios. What started with a single pre-loaded audiobook player has grown into a family of products built for institutional circulation, where reliability, ease of use, and trust matter as much as innovation. We design for real-world conditions and make deliberate tradeoffs to prioritize access, durability, and ease of use over flash or novelty.
Today, we serve public libraries, schools, the military, and other institutional circulation markets. The work we do shows up every day in the lives of readers and learners often in places where equitable access to technology and learning matters most.
As our products and partnerships grow, so does the opportunity to shape what access to learning looks like next. At Playaway, discovery begins with curiosity, and our culture values ownership, collaboration, and responsibility. This is a place for people who care about impact, are comfortable navigating ambiguity, and want to help build what comes next.
Playaway Products is based in Solon, Ohio, with a flexible work environment that supports how people do their best work, wherever they do it.
https://www.playaway.com
Job Description
We're looking for a creative and results-driven Content Marketing Specialist to develop compelling content that strengthens our brands, supports integrated marketing campaigns, and drives business growth. This role owns copywriting, storytelling, campaign content, and thought leadership across digital and traditional marketing channels.
The ideal candidate is an exceptional writer with strong marketing instincts who can transform customer insights into engaging content that educates, inspires, and drives action. Working closely with Product, Content Licensing & Acquisition, Sales, and Customer Experience, you'll help shape a consistent brand voice and create meaningful experiences across every customer touchpoint.
Key Responsibilities
Brand Storytelling & Content
  • Develop compelling stories and messaging that strengthen brand positioning and build trust with target audiences.
  • Create high-quality content across web, email, social media, paid media, SEO, sales enablement, and campaign assets.
  • Translate customer insights, research, and complex topics into engaging, audience-focused content.
  • Contribute original campaign concepts, messaging ideas, and storytelling approaches that differentiate our brands.

Campaign Marketing
  • Develop content that supports integrated marketing campaigns and business objectives.
  • Partner with Product, Sales, and Creative to translate product direction into compelling customer messaging.
  • Optimize content using SEO best practices, audience insights, and performance data to maximize reach and engagement.

Research & Insights
  • Conduct customer interviews and market research to uncover insights that shape messaging, campaigns, and content strategy.
  • Identify compelling stories from customers, products, events, and data that strengthen the brand and support business goals.

Collaboration & Quality
  • Partner with designers and cross-functional teams to create high-impact marketing content.
  • Ensure content meets brand, editorial, and quality standards through writing, editing, and proofreading.
  • Measure content performance and use analytics to continuously improve messaging and campaign effectiveness.

Qualifications
  • 3+ years of experience in marketing, content, brand, or creative roles.
  • Strong portfolio showcasing campaign work and writing samples.
  • Exceptional writing, editing, and storytelling skills.
  • Experience with SEO, email marketing, content optimization, and performance analytics.
  • Creative and strategic thinker who generates original ideas and uses data to improve marketing performance.

Preferred Qualifications (not required)
  • Experience in education, libraries, publishing, EdTech, or literacy-focused organizations.
  • Background in journalism, editorial, public relations, or communications.
  • Experience developing brand messaging, customer stories, case studies, and editorial content.
  • Experience supporting product launches and creating content for educators, librarians, administrators, and consumers.

Success Looks Like
  • Improved campaign performance through compelling storytelling and audience insights.
  • Increased qualified leads and pipeline contribution from content.
  • Strong engagement and conversion across marketing channels.
  • Data-driven optimization that continuously improves content performance.

Additional Information
All your information will be kept confidential according to EEO guidelines.
Full-time and qualified part-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Student Loan Repayment Program, Educational Assistance & generous paid time off.
Playaway Products is a subsidiary of Penguin Random House. Playaway Products and Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Apply