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Content Marketer Jobs in Washington (NOW HIRING)

Potomac

Content Brand Strategy Manager

Bethesda, MD · On-site

$80K - $115K/yr

This position sits at the intersection of brand strategy, content marketing, and advanced copywriting. You will translate complex investment concepts into clear, engaging messaging that builds trust ...

Granicus

Digital Marketing Content Manager

Washington, DC · On-site

$87K - $104K/yr

The Digital Marketing Content Managerleads the agency's social media presence across LinkedIn, Instagram, X, Facebook, and YouTube, developing creative campaigns, monitoring trends, and ensuring a ...

KME.digital

Content Writing Intern

Alexandria, VA · Hybrid

$16 - $21.50/hr

As aKME.digital Content Writing Intern, you will write and edit marketing content, particularly blogs and website copy, for numerous businesses. You will also collaborate with our close-knit team to ...

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All JobsContent Marketer JobsContent Marketer Jobs in Washington

Content Marketer information

See Washington salary details

$28.9K

$67.4K

$102.5K

How much do content marketer jobs pay per year?

As of Aug 13, 2026, the average yearly pay for content marketer in Washington is $67,410.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,000.00 and $78,100.00 per year, depending on experience, location, and employer.

Does content marketing pay well?

Content marketers typically earn competitive salaries that vary based on experience, location, and industry. Entry-level positions may start lower, while experienced professionals with skills in SEO, analytics, and content strategy can command higher pay, especially in larger companies or specialized roles.

How does a content marketer typically collaborate with other departments within a company?

Content Marketers work closely with multiple teams, such as product, sales, and design, to ensure messaging is consistent and aligned with business goals. They often gather insights from sales teams to understand customer pain points, collaborate with subject matter experts for accurate information, and partner with designers to create visually engaging content. Regular cross-team meetings and feedback sessions are common, helping to keep campaigns cohesive and ensuring all content supports the broader marketing strategy.

What does a content marketer do?

A content marketer creates, manages, and distributes valuable content to attract and engage target audiences, supporting brand awareness and lead generation. They often use tools like content management systems and analytics platforms, and require skills in writing, SEO, and digital marketing strategies.

What skills and qualifications does a content marketer need?

To thrive as a Content Marketer, you need strong writing, editing, and storytelling abilities, often backed by a degree in marketing, communications, or a related field. Familiarity with content management systems (CMS), SEO tools, and analytics platforms like Google Analytics is typically required. Creativity, adaptability, and strong collaboration skills set top performers apart in this role. These skills ensure that content effectively engages target audiences, supports brand objectives, and drives measurable business results.

What is the difference between Content Marketer vs Content Writer?

AspectContent MarketerContent Writer
Primary FocusDeveloping content strategies, audience engagement, and marketing goalsCreating written content, such as articles, blogs, and copy
Skills NeededContent strategy, SEO, analytics, marketing toolsWriting, editing, research
Work EnvironmentMarketing teams, digital agencies, in-house marketing departmentsContent agencies, freelance, in-house content teams
Common UsagePlanning and executing content marketing campaignsProducing specific written pieces

While both roles involve content creation, a Content Marketer focuses on strategy, audience engagement, and marketing objectives, whereas a Content Writer primarily produces written content. Understanding these differences helps employers and professionals align skills with job expectations.

How much do content marketers make?

Content marketers typically earn a median annual salary of around $55,000 to $70,000, with entry-level positions starting lower and experienced professionals earning over $80,000. Salaries vary based on experience, location, industry, and skill set, including proficiency with tools like SEO and analytics platforms.

What are the most commonly searched types of Content Marketer jobs in Washington?

The most popular types of Content Marketer jobs in Washington are:

What are popular job titles related to Content Marketer jobs in Washington?

For Content Marketer jobs in Washington, the most frequently searched job titles are:

What job categories do people searching Content Marketer jobs in Washington look for?

The top searched job categories for Content Marketer jobs in Washington are:

Content Marketer jobs near you
Infographic showing various Content Marketer job openings in Washington as of August 2026, with employment types broken down into 1% Internship, 73% Full Time, 23% Part Time, 1% Temporary, and 2% Contract. Highlights an 75% Physical, 4% Hybrid, and 21% Remote job distribution, with an average salary of $67,410 per year, or $32.4 per hour.

Content Brand Strategy Manager

Potomac

Bethesda, MD • On-site

$80K - $115K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 6 hours ago

Job description

The Opportunity
At Potomac, we're not for everyone-and that's by design. We attract people who think critically, communicate clearly, and execute with urgency. People who care deeply about their work and don't need handholding to make things happen.
We're a boutique tactical asset manager with a differentiated product that serves the independent broker-dealer and RIA channel
Headquartered in Bethesda, MD, we combine institutional-grade investment expertise with a quantitative process that is Built to Conquer Risk®.
Summary
Potomac is seeking a Content Brand Strategist with Advanced Copywriting Experience to help shape and amplify the firm's voice across every touchpoint. This is a strategic storytelling role responsible for developing compelling narratives, creating high-impact content, and ensuring brand consistency across marketing, sales, executive communications, and thought leadership initiatives.
This position sits at the intersection of brand strategy, content marketing, and advanced copywriting. You will translate complex investment concepts into clear, engaging messaging that builds trust, strengthens advisor relationships, and supports business growth.
The ideal candidate combines exceptional writing skills with strong strategic thinking, audience awareness, and an understanding of how content drives engagement throughout the customer journey.
Key Responsibilities
Elevate Potomac's Brand Narrative
  • Help define and evolve Potomac's brand voice, messaging framework, and narrative strategy
  • Ensure consistency across all internal and external communications
  • Develop messaging that clearly articulates Potomac's value proposition and differentiators
  • Partner with leadership to strengthen the firm's market positioning

Drive Content Strategy
  • Develop and execute content strategies aligned with business objectives and growth initiatives
  • Create content plans that support advisor engagement, lead generation, brand awareness, and retention efforts
  • Identify opportunities to leverage content across multiple channels and audiences
  • Ensure content supports broader sales and marketing initiatives

Create High-Impact Content
  • Write and edit compelling content across a variety of formats, including:

-Thought leadership articles
-Advisor communications
-Marketing campaigns
-Website content
-Email campaigns
-Sales enablement materials
-Executive messaging
-Social media content
-Presentation materials
-Video scripts
  • Translate complex investment concepts into clear, persuasive, and accessible messaging
  • Develop content that balances educational value with business objectives

Measure and Improve Performance
  • Monitor content performance and audience engagement metrics
  • Use data and insights to refine messaging and content strategy
  • Continuously identify opportunities to improve effectiveness and impact
  • Stay informed on industry trends, content best practices, and evolving advisor needs
Qualifications
Required
  • 5-10 years of experience in content strategy, brand marketing, communications, copywriting, or a related field
  • Exceptional writing, editing, and storytelling abilities
  • Experience developing content strategies that support business growth objectives
  • Demonstrated ability to create compelling content across multiple channels and formats
  • Strong understanding of audience segmentation and content performance measurement
  • Experience collaborating with senior leaders and cross-functional teams

Preferred
  • Experience in financial services, asset management, wealth management, or a related industry
  • Familiarity with advisor-focused marketing and distribution models
  • Experience supporting executive thought leadership programs
  • Understanding of marketing automation, CRM systems, and digital marketing channels

Potomac is not your typical asset manager. We cut through the industry BS with brutal transparency and an obsession with execution. If you're looking for a slow pace and low volume, this isn't for you. If you want to drive, build, and scale, this is your shot.
Salary Range: $80,000-$115,000
Benefits:
  • Medical insurance
  • Vision insurance
  • Dental insurance
  • Health savings account option
  • 401(k) & other retirement benefits
  • Paid maternity leave
  • Paid paternity leave
  • Commuter benefits
  • Disability insurance
  • Paid time off

Apply