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Content Manager Jobs in Cleveland, TN (NOW HIRING)

Unum

Sales Support Consultant

Chattanooga, TN · On-site

Actively communicate newest content to Large Case Field Sales & Client Management teams and other stakeholders that support Large Case sales. * Help position Unum's differentiation strategies for ...

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Varsity Tutors

Wordpress Tutor

Chattanooga, TN · Remote

$18 - $40/hr

Ability to explain content management system architecture, responsive design, and hosting requirements while preparing students for website creation, blogging, and web management roles. * Conceptual ...

Varsity Tutors

Social Networking Tutor

Chattanooga, TN · Remote

$18 - $40/hr

Guides students through optimizing LinkedIn profiles for professional networking, creating engaging content, managing privacy settings across platforms, building a professional online presence, and ...

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All JobsContent JobsContent Manager JobsContent Manager Jobs in Cleveland, TN

Content Manager information

See Cleveland, TN salary details

$12

$32

$64

How much do content manager jobs pay per hour?

As of Aug 31, 2026, the average hourly pay for content manager in Cleveland, TN is $32.55, according to ZipRecruiter salary data. Most workers in this role earn between $21.92 and $37.79 per hour, depending on experience, location, and employer.

What is a content manager?

A Content Manager is responsible for planning, creating, editing, and publishing content across various platforms to engage target audiences and support organizational goals. They often oversee a team of writers, designers, and other contributors, ensuring that all content aligns with brand guidelines and marketing strategies. Content Managers also analyze content performance and make data-driven decisions to improve engagement and reach.

What is a content manager?

A content manager, or a web content manager, creates and oversees content produced for a website. In most cases, they lead or collaborate with a marketing team to develop online material relevant to a site’s overall purpose. The content manager’s responsibilities often include creating, editing, posting, or updating content. This content is often in various media formats, like written pieces, videos, and photos.

What are some common challenges content managers face in balancing creativity with brand consistency?

Content Managers often navigate the challenge of fostering creativity while ensuring that all content aligns with established brand guidelines and messaging. Striking this balance requires close collaboration with creative teams and regular communication with marketing or branding stakeholders. Additionally, Content Managers must stay updated on brand strategy changes and provide clear feedback to contributors to maintain consistency across all channels. Successfully managing this balance not only strengthens brand identity but also keeps content fresh and engaging.

What are the key skills and qualifications needed to thrive as a content manager, and why are they important?

To thrive as a Content Manager, you need strong writing, editing, and organizational skills supported by a background in communications, marketing, or journalism. Familiarity with content management systems (CMS), SEO tools, analytics platforms, and sometimes certifications like HubSpot Content Marketing are typically required. Creativity, attention to detail, and effective collaboration ensure high-quality, engaging content and smooth workflow within teams. These skills are vital for maintaining brand consistency, driving audience engagement, and meeting organizational goals.

What is the difference between Content Manager vs Content Strategist?

AspectContent ManagerContent Strategist
Primary FocusOverseeing content creation, editing, and publishing processesDeveloping overall content plans and long-term strategies
ResponsibilitiesManaging content teams, ensuring content quality, and maintaining schedulesResearching target audiences, setting content goals, and aligning content with brand strategy
Required SkillsContent management systems, editing, project managementMarket research, content planning, analytics
Work EnvironmentCollaborative teams, marketing or media companiesStrategic planning sessions, cross-department collaboration

While both roles focus on content, the Content Manager handles day-to-day content operations, whereas the Content Strategist focuses on creating and guiding the overall content strategy to meet business goals.

More about Content Manager jobs

What cities near Cleveland, TN are hiring for Content Manager jobs?

Cities near Cleveland, TN with the most Content Manager job openings:

Content Manager jobs near you
Infographic showing various Content Manager job openings in Cleveland, TN as of August 2026, with employment types broken down into 82% Full Time, 16% Part Time, and 2% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $67,714 per year, or $32.6 per hour.

Healthcare Content Lead

Chattanooga, TN • On-site

True North Agency
See more jobs at True North Agencyexternal

Full-time

Posted 22 days ago

Job description

Description:

We are seeking an empathetic, data-minded Content Lead to support B2C patient engagement content strategy across multi-channel consumer touchpoints for hospital networks and health systems. In this role, you will be the communication architect of the patient journey—turning stressful medical decisions into clear, reassuring, and actionable digital communication. You will combine compassionate storytelling with advanced SEO and Answer Engine Optimization (AEO) skills to ensure patients find trusted, medically sound answers across traditional search engines, conversational AI, and health system websites.


Requirements:
  • Patient Journey Strategy: Map and build full-funnel B2C content strategies—from wellness/prevention and symptom discovery to service line selection, preparation, and post-care recovery.
  • AEO & SEO Optimization: Engineer content specifically to answer natural-language, conversational patient queries across Google AI Overviews, ChatGPT, Perplexity, and voice search. Implement structured data to dominate local health queries and zero-click search results.
  • Empathetic Patient Writing: Author plain-language patient guides, condition/procedure web content, service line landing pages, physician-finder resources, and preventive health campaigns. Translate complex clinical terminology into easily digestible, reassuring content.
  • Writing for Conversion: Strategize and write effective performance marketing copy for campaigns spanning digital advertising, conversion-focused landing pages, long-form content and other supporting assets, such as interactive guides and emails. 
  • Patient Acquisition & Retention: Develop ongoing engagement touchpoints—including post-visit care guides, health newsletters, interactive symptom quizzes, and chronic disease management content that keeps patients connected to the health system.
  • Clinical Collaboration & Compliance: Interview physicians, clinical nurse specialists, and patient advocates to ensure 100% medical accuracy. Maintain rigorous adherence to E-E-A-T standards, HIPAA guidelines, and clinical review workflows.
  • Impact Measurement: Support insight development and reporting on content performance metrics including organic discovery, engagement, appointment booking conversions, and AI engine citation frequency.

Required Qualifications

  • Experience: 5+ years writing and strategizing B2C healthcare content, with direct experience crafting patient-facing materials for hospitals, health systems, or digital health platforms in-house or at an agency.
  • SEO/AEO Mastery: Proven experience ranking patient-focused content for high-intent medical queries, featuring a deep understanding of natural language processing and how patients search for care.
  • Health Literacy Focus: Exceptional ability to write with empathy, clarity, and cultural competence for diverse patient populations navigating complex care decisions.
  • Tech Stack: Proficiency with health CMS environments (Sitecore, WordPress), SEO tools (SEMrush, Ahrefs), web analytics, and AI tools for research, and content production.

Preferred Qualifications

  • Experience developing content for patient portals (e.g., MyChart/Epic) or CRM-driven patient nurture campaigns.
  • Background in healthcare communications, literacy or patient advocacy.

True North Custom (“TNC”) is an Equal Opportunity Employer and prohibits discrimination and

harassment of any kind. TNC is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. 


All employment decisions at TNC are based on business needs, job  requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age physical, mental or sensory disability, HIV status, sexual orientation, gender identify and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or generic information, family or parental status, or any other status protected by the laws or regulations of the locations where we operate. TNC will not tolerate discrimination or harassment based on any of these characteristics.

 
 

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