... Content & Community • Creator & Partnership Marketing • PR & Communications This is a player-coach role requiring both strategic leadership and hands-on execution. The VP of Marketing will ...
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... Content & Community • Creator & Partnership Marketing • PR & Communications This is a player-coach role requiring both strategic leadership and hands-on execution. The VP of Marketing will ...
Quick apply
... Content & Community • Creator & Partnership Marketing • PR & Communications This is a player-coach role requiring both strategic leadership and hands-on execution. The VP of Marketing will ...
The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and ...
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The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and ...
Boise, ID · On-site
$13.50 - $15/hr
Founded in 1906, the creator and manufacturer of innovative social expression products offers paper ... along with providing useful content that educates and inspires visitors to connect more ...
Boise, ID · On-site
$13.50 - $15/hr
Founded in 1906, the creator and manufacturer of innovative social expression products offers paper ... along with providing useful content that educates and inspires visitors to connect more ...
Lead all social-based marketing initiatives, including content planning, execution, and performance tracking. * Create and oversee high-quality creative assets (photo, video, graphics, print, digital ...
Lead all social-based marketing initiatives, including content planning, execution, and performance tracking. * Create and oversee high-quality creative assets (photo, video, graphics, print, digital ...
Coaching Deloitte content creators on language usage, writing style, storytelling effectiveness, and Deloitte Insights' production processes Our DI publishing team comprises editors and copy editors ...
Coaching Deloitte content creators on language usage, writing style, storytelling effectiveness, and Deloitte Insights' production processes Our DI publishing team comprises editors and copy editors ...
Meridian, ID · On-site
$13K - $20K/mo
Based in Meridian, your responsibilities will include crafting compelling content, overseeing our social media channels, boosting brand visibility to engage both our community and clients, and ...
Meridian, ID · On-site
$13K - $20K/mo
Based in Meridian, your responsibilities will include crafting compelling content, overseeing our social media channels, boosting brand visibility to engage both our community and clients, and ...
$105K - $237K/yr
Lead content planning, publishing, governance, and optimization across all social platforms * Partner with cross-functional teams and regional stakeholders, including APAC, to align global and in ...
$105K - $237K/yr
Lead content planning, publishing, governance, and optimization across all social platforms * Partner with cross-functional teams and regional stakeholders, including APAC, to align global and in ...
Boise, ID · On-site
$10K/mo
Collaborate with designers, content creators, and developers to improve creative performance and landing page conversion rates. * Analyze and interpret campaign performance across key metrics ...
Boise, ID · On-site
$10K/mo
Collaborate with designers, content creators, and developers to improve creative performance and landing page conversion rates. * Analyze and interpret campaign performance across key metrics ...
Boise, ID · On-site
$10K/mo
Collaborate with designers, content creators, and developers to improve creative performance and landing page conversion rates. * Analyze and interpret campaign performance across key metrics ...
Quick apply
Boise, ID · On-site
$10K/mo
Collaborate with designers, content creators, and developers to improve creative performance and landing page conversion rates. * Analyze and interpret campaign performance across key metrics ...
Collaborate with designers, content creators, and developers to improve creative performance and landing page conversion rates. * Analyze and interpret campaign performance across key metrics ...
Collaborate with designers, content creators, and developers to improve creative performance and landing page conversion rates. * Analyze and interpret campaign performance across key metrics ...
Boise, ID · Remote
$70K - $95K/yr
Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. At Directive ...
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Boise, ID · Remote
$70K - $95K/yr
Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. At Directive ...
Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. At Directive ...
Quick apply
Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing. At Directive ...
$28.6K - $37.4K
2% of jobs
$37.4K - $46.1K
1% of jobs
$46.1K - $54.9K
1% of jobs
$54.9K - $63.7K
2% of jobs
$63.7K - $72.4K
2% of jobs
$72.4K - $81.2K
2% of jobs
$81.2K - $90K
1% of jobs
$90K - $98.7K
1% of jobs
$98.7K - $107.5K
1% of jobs
$107.5K - $116.3K
1% of jobs
$117.3K is the 25th percentile. Wages below this are outliers.
$116.3K - $125.1K
85% of jobs
$28.6K
$113K
$125.1K
| Aspect | Content Creator | Social Media Manager |
|---|---|---|
| Primary Role | Creates original content such as videos, images, blogs for various platforms | Develops and implements social media strategies, manages accounts, and analyzes engagement |
| Skills & Credentials | Creative skills, basic editing, storytelling; no specific certifications required | Marketing knowledge, analytics, social media tools; often marketing or communications background |
| Work Environment | Independent or team-based content production, often freelance or in-house | Office or remote, managing multiple social channels and campaigns |
While both roles focus on online content, a Content Creator primarily produces original material to engage audiences, whereas a Social Media Manager strategizes and manages social platforms to grow brand presence. The roles often overlap but serve different functions within digital marketing.
Full-time
Posted 4 days ago
Vice President of Marketing
The RoleThe VP of Marketing is the senior-most marketing leader within the organization, responsible for owning and scaling the entire marketing function across:
• Brand & Creative
• Performance & Growth Marketing
• Lifecycle Marketing (Email, SMS & Retention)
• Social, Content & Community
• Creator & Partnership Marketing
• PR & Communications
This is a player-coach role requiring both strategic leadership and hands-on execution. The VP of Marketing will partner directly with the CEO and executive leadership team to drive brand equity, customer acquisition, retention, and profitable growth across all channels.
Key ResponsibilitiesBrand & Creative
• Own and evolve the brand across all consumer touchpoints
• Lead creative strategy across paid, organic, and lifecycle channels
• Build and manage an integrated marketing calendar
• Maintain a high standard of creative excellence and brand consistency
Performance & Growth Marketing
• Own DTC growth across Meta, Google, TikTok, YouTube, Amazon Ads, and emerging channels
• Manage full-funnel performance metrics including MER, CAC, LTV, ROAS, and attribution
• Foster a culture of testing, optimization, and continuous improvement
• Own marketing budgets and contribute to broader business planning and forecasting
Lifecycle & Retention
• Build and scale email, SMS, loyalty, and retention programs
• Improve repeat purchase rate, retention, and customer lifetime value
• Develop segmentation, personalization, and customer journey strategies
Social, Content & Community
• Lead organic social strategy across key platforms
• Scale creator, athlete, ambassador, and partnership programs into meaningful growth channels
• Strengthen community engagement and brand affinity
• Own PR strategy, brand storytelling, and cultural relevance initiatives
Ecommerce & Growth
• Partner closely with Ecommerce leadership on CRO initiatives, PDP optimization, and customer experience improvements
• Lead go-to-market strategy for product launches and major campaigns
• Support international expansion efforts across key global markets
Leadership
• Build, lead, and develop a high-performing marketing organization
• Manage agencies, consultants, and external partners
• Collaborate cross-functionally with Product, Finance, Operations, Supply Chain, and Ecommerce teams
• 12+ years of marketing experience, including 3+ years in a senior leadership capacity (VP level preferred)
• Experience scaling high-growth DTC or omnichannel consumer brands
• Deep expertise in performance marketing, customer acquisition, retention, and ecommerce growth
• Strong understanding of key business and marketing metrics including MER, CAC, LTV, ROAS, and attribution
• Proven ability to lead both brand marketing and performance marketing functions
• Experience building, developing, and scaling high-performing teams
• Experience growing creator, ambassador, influencer, and partnership programs into measurable business drivers
• International expansion experience across markets such as the UK, EU, Canada, and Australia preferred
• Familiarity with Shopify, Klaviyo, GA4, Triple Whale, Northbeam, and related ecommerce technology platforms
• Experience operating successfully within founder-led and rapidly growing organizations
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.