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Content Communications Jobs in Wisconsin (NOW HIRING)

Ellsworth

Content Marketing Strategist

Germantown, WI · On-site +1

Develop and execute integrated marketing communications (IMC) content strategies across owned, earned, and paid media, including web content, SEO, email, digital ads, social media, and traditional ...

Arkema

Content Marketing Writer Job

Wauwatosa, WI · On-site

Success here is built through communication, collaboration, and shared responsibility. Key Responsibilities: As a Content Marketing Writer , you will... * Develop engaging, audience-focused content ...

Arkema

Content Marketing Writer Job

Wauwatosa, WI · On-site

Success here is built through communication, collaboration, and shared responsibility. Key Responsibilities: As a Content Marketing Writer , you will... * Develop engaging, audience-focused content ...

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Content Communications information

What is content communications?

Content Communications refers to the strategic creation, management, and distribution of written, visual, or multimedia content to effectively convey messages to target audiences. Professionals in this field develop content that aligns with a brand's voice and objectives, ensuring consistency across various channels such as websites, social media, press releases, newsletters, and other platforms. Their work helps organizations build brand awareness, engage audiences, and support business goals through clear and compelling communication.

How does a content communications professional typically collaborate with other departments within an organization?

Content Communications professionals frequently work cross-functionally, partnering with marketing, public relations, product, and design teams to ensure messaging is consistent and aligned with organizational goals. They often participate in strategy meetings to coordinate campaigns and gather subject matter expertise from relevant departments. Regular collaboration ensures that content not only meets brand guidelines but also effectively supports other teams’ objectives, such as product launches or public announcements. This collaborative environment fosters creativity and helps professionals develop a broader understanding of the business.

What are the key skills and qualifications needed to thrive as a content communications specialist, and why are they important?

To thrive as a Content Communications Specialist, you need strong writing, editing, and storytelling abilities, often supported by a degree in communications, journalism, or a related field. Familiarity with content management systems (CMS), social media platforms, and analytics tools like Google Analytics is typically required. Exceptional interpersonal skills, creativity, and adaptability help professionals craft engaging messages and collaborate effectively across teams. These skills are vital for producing high-quality, consistent content that builds brand reputation and effectively engages target audiences.

What is the difference between Content Communications vs Content Marketing?

AspectContent CommunicationsContent Marketing
Primary FocusManaging internal and external messaging, public relations, and brand reputationCreating and distributing content to attract and engage customers
Skills & CredentialsCommunication skills, media relations, writing, often with PR or communications degreesContent creation, SEO, marketing strategy, often with marketing or digital media backgrounds
Work EnvironmentCorporate communications, PR agencies, media outletsMarketing departments, digital agencies, advertising firms
Employer & Industry UsageUsed across industries for brand reputation and stakeholder engagementPrimarily in retail, tech, and consumer brands for customer acquisition

While both roles involve content creation, Content Communications focuses on managing messaging and reputation, whereas Content Marketing emphasizes creating content to attract and convert customers. Understanding these differences helps organizations align their communication strategies effectively.

What cities in Wisconsin are hiring for Content Communications jobs?

Cities in Wisconsin with the most Content Communications job openings:

Content Communications jobs near you

Content & Communications Manager

Wisconsin Vision Associates, Inc.

Burlington, WI • On-site

Full-time

Re-posted 21 days ago

Job description

Description
FAIT DISTRIBUTION SUMMARY
Fait Distribution is a family-owned and operated wholesale contact lens distributor and buying group. We pride ourselves in projecting a professional image to our customers that is both confident and enthusiastic. Our commitment to exceeding customer expectations and creating long lasting relationships is driven by our dedicated Associates. Being part of a family-owned company like Fait Distribution is something special. We're a close-knit company where Associates are valued and truly drive and make an impact on our success. There are always exciting and new opportunities for you to advance your career and grow within our company. At Fait Distribution you will find a supportive and fast-paced environment with a fun work culture. We trust you will find employment here challenging, yet highly rewarding.
QUALIFICATIONS/ABILITIES:
• 3-6+ years of experience in content marketing, marketing communications, or strategic copywriting.
• Strong portfolio demonstrating experience writing for both B2B and B2C audiences.
• Ability to develop and adapt messaging frameworks across multiple brands and audience segments.
• Experience creating email campaigns, newsletters, social media content, landing page copy, and sales enablement materials.
• Familiarity with HubSpot or similar email/CRM platforms.
• Ability to analyze performance metrics (open rates, click-through rates, engagement) and adjust messaging accordingly.
• Strong research skills and the ability to translate industry insights into compelling, strategic content.
• Attention to detail that impacts brand perception and profitability.
• Must be a true team player and maintain a high level of integrity.
• Ability to manage multiple projects simultaneously and work well under pressure in a fast-paced environment.
• Strong written and verbal communication skills, along with a positive attitude and strong work ethic.
• Self-motivated, proactive, and able to work independently while collaborating across teams.
RESPONSIBILITIES - HOW THIS POSITION SUPPORTS THE VISION include the following, but are not limited to:
• Own and execute the written voice across Fait brands, ensuring messaging is strategic, research-driven, and audience-specific.
• Write and manage all social media content for Family Vision and Fait Companies, aligning with marketing goals, seasonal themes, and performance objectives.
• Develop and maintain a content calendar that supports campaign priorities and business initiatives.
• Write and manage monthly digital newsletters, including subject lines, headlines, and calls-to-action optimized for engagement.
• Develop persuasive copy for sell sheets, optometry kits, retail partner materials, landing pages, and promotional campaigns.
• Collaborate closely with the Senior Creative Manager to ensure alignment between messaging and visual execution.
• Support the development of nurture campaigns and automated email sequences as marketing automation evolves.
• Conduct light competitive and industry research to inform positioning and messaging strategy.
• Work with stakeholders in other departments to support internal and external communication initiatives.
• Participate in campaign planning and brainstorming sessions, contributing strategic content ideas.
• Assist in additional marketing initiatives as requested by the Marketing Director or leadership team.
INDICATORS OF PERFORMANCE
• 95% of content delivered on or before deadline.
• Year-over-year improvement in email open rates and click-through rates.
• Reduction in content revision cycles through improved first-pass quality.
• Continuous improvement of individual, team, and operational performance.
IMPROVING THE SYSTEM
All Fait Associates are responsible for documenting and fixing problems within the system. In addition, this role is responsible for improvement project participation, planning, communicating, and implementing solutions where possible.
PERSONAL IMPROVEMENT
Fait will provide resources and support, relevant to the position, for education and training as needed. It is the Associate's responsibility to seek approval, schedule and participate in education and/or training that will prepare him/her for present and future needs. A post training recap may be required.

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