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Consumer Insights Jobs in Decatur, GA (NOW HIRING)

U.S. Bank

Consumer CX Insights Consultant

Atlanta, GA · On-site

We're seeking a Consumer CX Insights Consultant to help shape and elevate the experiences that matter most to our clients. In this highly visible role, you'll combine analytics, research, client ...

US Bank

Consumer CX Insights Consultant

Atlanta, GA · On-site

We're seeking a Consumer CX Insights Consultant to help shape and elevate the experiences that matter most to our clients. In this highly visible role, you'll combine analytics, research, client ...

RaceTrac

Senior Market Research Analyst

Atlanta, GA · On-site

This role will support all departments, providing actionable industry and consumer insights developed from primary research, secondary research, and data analysis. Up to 5% travel required. What You ...

PrizePicks

Senior Strategic Insights Researcher

Atlanta, GA · On-site +1

$130K - $145K/yr

What You'll Have: * 5+ years in market research, consumer insights, advertising research, or a closely related discipline. Currently hands-on across the research lifecycle-writing briefs, designing ...

AEG

Senior Strategic Insights Researcher

Atlanta, GA · On-site

$130K - $145K/yr

What You'll Have: * 5+ years in market research, consumer insights, advertising research, or a closely related discipline. Currently hands-on across the research lifecycle-writing briefs, designing ...

LEVOLOR

Associate Portfolio Manager

Atlanta, GA

$78K - $106K/yr

Analyze consumer, category, competitive, pricing, and channel insights to inform product strategy, portfolio recommendations, and roadmap planning. * Develop product briefs and strategic ...

Levolor

Associate Portfolio Manager

Atlanta, GA

$78K - $106K/yr

Analyze consumer, category, competitive, pricing, and channel insights to inform product strategy, portfolio recommendations, and roadmap planning. * Develop product briefs and strategic ...

Life Time

Stretch Specialist

Decatur, GA · On-site

Position Summary PT-Stretch Specialists are responsible for supporting all members in championing happier, and healthier lives by building and nurturing relationships. They will provide branded ...

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Consumer Insights information

See Decatur, GA salary details

$24.9K

$75.7K

$109.8K

How much do consumer insights jobs pay per year?

As of Sep 9, 2026, the average yearly pay for consumer insights in Decatur, GA is $75,730.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,800.00 and $96,200.00 per year, depending on experience, location, and employer.

What is a consumer insights?

A Consumer Insights job focuses on analyzing consumer behavior, preferences, and trends to help businesses make data-driven decisions. Professionals in this role gather data through surveys, focus groups, and market research tools, then translate findings into actionable business strategies. They work closely with marketing, product development, and strategy teams to enhance customer experiences and drive growth. Strong analytical skills, market research expertise, and a deep understanding of consumer psychology are key to success in this field.

What are some common responsibilities in a consumer insights role?

Professionals in Consumer Insights typically design and execute market research studies, analyze consumer data, and transform findings into strategic recommendations for businesses. On a daily basis, you might conduct surveys, facilitate focus groups, and collaborate with other teams such as marketing, product development, and sales to inform decision-making. You’ll also prepare reports and presentations to communicate your insights clearly to stakeholders. This role often involves balancing multiple projects, meeting deadlines, and staying current with industry trends and research methodologies to ensure your insights remain relevant and impactful.

What are the key skills and qualifications needed to thrive in the consumer insights position, and why are they important?

To thrive in Consumer Insights, a strong background in market research, data analysis, and strategic thinking is essential, often supported by a degree in marketing, business, psychology, or a related field. Familiarity with quantitative and qualitative research methods, statistical tools like SPSS or R, and survey platforms such as Qualtrics or SurveyMonkey is highly valued. Excellent communication, critical thinking, and storytelling skills enable effective sharing of findings and collaboration with cross-functional teams. These abilities are crucial for translating consumer data into actionable business recommendations that drive product and brand strategies.

How to get a job in consumer insights?

To get a job in consumer insights, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with strong analytical skills and experience with data analysis tools like Excel or SPSS. Gaining experience through internships or entry-level roles in market research can also improve prospects, and certifications such as Certified Market Research Analyst (CMRA) can be beneficial.

What are the most commonly searched types of Consumer Insights jobs in Decatur, GA?

The most popular types of Consumer Insights jobs in Decatur, GA are:

What job categories do people searching Consumer Insights jobs in Decatur, GA look for?

The top searched job categories for Consumer Insights jobs in Decatur, GA are:

What cities near Decatur, GA are hiring for Consumer Insights jobs?

Cities near Decatur, GA with the most Consumer Insights job openings:

Consumer Insights jobs near you
Infographic showing various Consumer Insights job openings in Decatur, GA as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 78% Physical, 6% Hybrid, and 16% Remote job distribution, with an average salary of $75,730 per year, or $36.4 per hour.

Senior Director, Consumer Insights

Atlanta, GA • On-site

Newell Brands
Manufacturing • 10K+ employees
Learn more about Newell Brandsexternal

Full-time

Re-posted yesterday

Key responsibilities

  • Build standardized research tools and AI-augmented workflows for global implementation.

  • Lead the deployment of brand health methodologies and incorporate AI-based tracking and anomaly detection.

  • Apply natural language processing and predictive analytics to analyze consumer feedback and forecast brand performance.

Newell Brands rating

7.3

Company rating: 7.3 out of 10

Based on 80 frontline employees who took The Breakroom Quiz

323rd of 547 rated manufacturers

Job description

Job ID: 16362
Alternate Locations:
Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact-supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.
Consumer and Shopper Insights at Newell Brands is a discipline closely linked to marketing and consumer-driven innovation, category management, and sales and shopper-centric retail understanding. The team's work is grounded in a deep understanding of brands, consumers, shoppers, competition, product categories, global consumer trends and market dynamics - increasingly powered by artificial intelligence and advanced analytics that speed up how insights are generated, tested and scaled.
The Sr. Director, Outdoor, Recreational and Commercial Insights delivers insightful, actionable learning to all levels of the organization and serves as a trusted strategic partner to senior leadership. This role drives business results by influencing brand and category strategy, portfolio management and innovation, integrated marketing planning, new product development and category management through a constant focus on the consumer, shopper and marketplace. A core part of the mandate is modernizing how Newell does research - standardizing foundational research globally, building a scalable insights platform and embedding AI methodologies (predictive analytics, natural language processing, generative AI and machine learning) into brand health tracking, trend detection and everyday research delivery.
Focus areas are products within Outdoor and Recreational brands, while also supporting products within our Commercial business (B2B)
Job Responsibilities
Insights & AI-Enabled Research
  • Builds standardized research tools and AI-augmented workflows the organization can implement and execute across the world.
  • Builds nimble research platforms - proprietary omnibus, online communities and AI-simulated or synthetic-audience testing - to accelerate early-stage learning.
  • Leads Brand Health methodology deployment and standardizes it across segments and categories globally, incorporating AI-based tracking and anomaly detection to flag shifts in brand equity faster.
  • Applies natural language processing and generative AI to analyze open-ended survey responses, social listening data and unstructured consumer feedback, turning qualitative volume into structured themes at speed.
  • Uses predictive analytics and machine learning to forecast brand and category performance, concept success and consumer response ahead of full-scale testing.
  • Builds consumer communities and a proprietary omnibus for speedy execution of consumer research across key geographies.
  • Supports the innovation and stage-gate process, centralizing claims-testing tracking and using AI-assisted reporting to shorten the time from data to decision.
  • Brings a foundational best-practices lens - including responsible and bias-aware use of AI - to every piece of research conducted within the organization.
  • Brings a spirit of collaboration and passion for growth to the role.
  • Proactively cultivates opportunities to bring cross-functional team members closer to consumers to make Newell's brands and products more relevant and attractive to consumers and shoppers.
  • Collaborates with marketing partners to evaluate brand relevance with current and prospective consumers, proactively identifying category, brand and retailer opportunities and ensuring key learning is embedded in category strategy.
  • Leads the effort to ensure Newell has the right packaging testing protocols that meet consumer needs, deliver on the brand's proposition, support overall brand positioning and help identify possible quality issues.
  • Sets priorities for product testing based on a robust business risk assessment and new product development best practices, aligned with budgetary considerations.
  • Builds advocacy for sustained organizational investment in consumer understanding based on the delivery of impactful insights that help the business grow while delighting consumers.
  • Translates consumer needs and wishes into business opportunities.
  • Demonstrates effective project management, including setting appropriate action standards, selecting and guiding suppliers, managing within budget and schedule constraints, and delivering actionable results.

Ideal Candidate Profile
  • Four-year college degree and graduate degree preferred.
  • 10 years of experience minimum in consumer insights or market research strategic consulting role; 15 years preferred.
  • Both client-side and research agency-side work in consumer products; experience with durable categories preferred.
  • Substantial experience conducting global research projects; demonstrates an understanding of differences and diversity among consumers, countries and cultures.
  • Expertise in a wide range of qualitative and quantitative methods, and the ability to apply them appropriately to business issues.
  • Hands-on experience applying AI and machine learning to marketing research and brand analytics - for example, predictive analytics, natural language processing for open-ended and social data, generative AI for insight synthesis and reporting, or AI-simulated consumer testing and synthetic audiences.
  • Experience with longitudinal research, consumer online communities and proprietary omnibus methodologies.
  • Experience leading the strategic learning plan and priorities for a brand or product category, and managing a research budget accordingly.
  • Experience tailoring communications to different audiences and proactively communicating to all levels of stakeholders: executive leadership, cross-functional team members, and agency and retail partners.
  • Demonstrated ability to build advocacy for consumer and shopper insights in an organization.
  • Experience discovering and activating consumer and shopper insights that lead to sales growth through new product or service launches, existing product improvements and improved marketing efficiency.
  • Proven ability to recruit diverse, expert consumer insights talent.
  • Proven ability to engage, retain, manage and develop consumer insights professionals, including teams, direct reports and peers.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
Date Posted: Aug 10, 2026

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About Newell Brands

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Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz.

Industry

Manufacturing

Company size

10,000+ Employees

Headquarters location

Atlanta, GA, US

Year founded

1903

Social media

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