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Consumer Insights Associate Jobs in Santa Rosa, CA

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Consumer Insights Associate information

See Santa Rosa, CA salary details

$27.9K

$84.8K

$123K

How much do consumer insights associate jobs pay per year?

As of Aug 19, 2026, the average yearly pay for consumer insights associate in Santa Rosa, CA is $84,806.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,700.00 and $107,700.00 per year, depending on experience, location, and employer.

What is a consumer insights associate?

Consumer Insights Associates are professionals who analyze data and trends to help companies better understand their customers’ preferences, behaviors, and needs. They collect and interpret research from surveys, focus groups, and market data to provide actionable recommendations that can shape marketing, product development, and business strategies. By translating consumer data into meaningful insights, they play a key role in helping organizations make informed decisions and stay competitive in the market.

How does a consumer insights associate typically collaborate with marketing and product teams?

Consumer Insights Associates play a key role in bridging the gap between customer data and strategic decisions. They frequently collaborate with marketing teams to help tailor campaigns based on consumer trends and preferences identified in research. Additionally, they work closely with product teams by presenting actionable insights that inform product development, enhancements, or positioning. Regular meetings, cross-functional workshops, and joint presentations are common ways these teams work together to ensure consumer perspectives are integrated into business strategies.

What are the key skills and qualifications needed to thrive as a consumer insights associate, and why are they important?

To thrive as a Consumer Insights Associate, you need strong analytical skills, proficiency in market research methods, and a relevant degree such as marketing, business, or psychology. Familiarity with data analysis tools like SPSS, Excel, and survey platforms, as well as experience with data visualization software, is typically required. Excellent communication, attention to detail, and the ability to translate data into actionable insights are standout soft skills for this role. These competencies are crucial for accurately interpreting consumer behavior and delivering valuable recommendations that drive business strategies.

What is the difference between Consumer Insights Associate vs Market Research Analyst?

AspectConsumer Insights AssociateMarket Research Analyst
Required CredentialsBachelor's degree in marketing, business, or related field; some roles may prefer certifications in research methodsBachelor's degree in marketing, statistics, or related field; often requires proficiency in data analysis tools
Work EnvironmentCollaborates with marketing and product teams; often in corporate or agency settingsWorks with data, reports, and client presentations; typically in research firms or corporate marketing departments
Employer & Industry UsageCommon in consumer goods, retail, and marketing agenciesUsed across industries including retail, finance, and healthcare for market analysis

The Consumer Insights Associate focuses on understanding consumer behavior through qualitative and quantitative research to inform marketing strategies. In contrast, the Market Research Analyst conducts broader market analysis, including competitive research and data interpretation. Both roles require similar educational backgrounds and work environments, but their specific focus and scope differ.

What are the most commonly searched types of Consumer Insights jobs in Santa Rosa, CA?

The most popular types of Consumer Insights jobs in Santa Rosa, CA are:

What are popular job titles related to Consumer Insights Associate jobs in Santa Rosa, CA?

For Consumer Insights Associate jobs in Santa Rosa, CA, the most frequently searched job titles are:

What cities near Santa Rosa, CA are hiring for Consumer Insights Associate jobs?

Cities near Santa Rosa, CA with the most Consumer Insights Associate job openings:

Consumer Insights Associate jobs near you
Infographic showing various Consumer Insights Associate job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 1% As Needed, 69% Full Time, 27% Part Time, 1% Temporary, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $84,806 per year, or $40.8 per hour.

(IMMEDIATE HIRE) RETAIL RESET MERCHANDISER (PART-TIME)

CROSSMARK1

Cloverdale, CA

Part-time

Re-posted 28 days ago

CROSSMARK rating

5.1

Company rating: 5.1 out of 10

Based on 114 frontline employees who took The Breakroom Quiz

46th of 50 rated marketing agency

Job description

Company Description

CROSSMARK is a leading sales and marketing services company in the consumer goods industry that expertly guides our clients along "The Way to Market" by delivering growth solutions with exceptional service. Our expertise spans the grocery, mass, club, drug, convenience store, and home improvement channels among others, and our solutions bolster our clients' capabilities for developing best practices, insight analysis, and customer targeting that always hit the mark.

We do this by excelling in four key areas - headquarter selling, retail merchandising, store level marketing, and streamlining trade practices. In business for more than 100 years, CROSSMARK employs more than 20,000 associates worldwide in offices in the U.S., Canada, Mexico, Australia and New Zealand. Headquartered in Plano, Texas, CROSSMARK is a privately owned corporation.

Equal Opportunity Employer

Job Description

To all you incredibly talented, challenge seekers, dare-to dreamers, early to rise in the morning go-getters, outside-of-the-box thinkers, experience-driven trendsetters, and creative brainstorming doodlers, we just have four words: We're looking for you.

CROSSMARK is looking for creative, social team members that want the opportunity to work with major retail vendors to help create lasting impressions on our customers.  Retail Merchandising Representatives are responsible for quality performance of retail tasks and objectives to achieve superior results for CROSSMARK'S clients and customers.

Responsibilities:

  • Essential Duties and Responsibilities: 
  • Schedules tasks on weekly basis to meet execution objectives 
  • Executes retail merchandising tasks as scheduled 
  • Performs stores/tasks in efficient/cost effective manner 
  • Accurately reports all completed retail tasks via the appropriate designated systems on the day the work is performed. 
  • Communicates effectively with store personnel regarding tasks, sales activities, promotions, and client/sales plan objectives 
  • Completes required training and certification programs. 
  • Engage every work day with CROSSMARK'S communication tools for the purpose of accurately planning, reporting, and reviewing work. 
  • Ability to implement retail schematics and merchandising materials as assigned. 
  • Flexibility to participate in team scheduled tasks and clients work-withs. 
  • Dedicated to providing excellent customer service and to develop a professional working relationship with store management, associates and other merchandising companies to effectively meet company and client objectives. 
  • Insures proper maintenance on all company equipment. 
  • Follows company policies, procedures, and position responsibilities. 
  • This role is not expected to exceed more than 24 hours per week, although the company does maintain the discretion to change the role based on the needs of the business and/or the client. 

Note: This job description does not imply that the above functions are the only tasks that may be performed. Associates will be expected, if possible, to follow any other job-related instructions and perform any other job-related tasks as directed by management.



Qualifications

Must be 18 or older

MUST have personal transportation

Reset and plan-o-gram experience REQUIRED

Must have daily access to a computer with internet connection

Additional Information

Why is this position for you?

Permanent Part time (Looking for supplemental income? This is it!)

Primarily week days 8am-5pm

Flexible schedule (You decide. Commit to events that work with YOUR schedule.)

Paid training

What CROSSMARK employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

CROSSMARK logo

About CROSSMARK

Sourced by ZipRecruiter

CROSSMARK had completed 55 mergers and acquisitions in its quest to become a national sales agency, managing brands, and performing sales functions for manufacturers and performing in-store merchandising services at retailers nationwide. The same year, we expanded our operations to Canada to broaden our impact in North America. And in 2013 we acquired Chicago-based agencies Marketing Werks and PromoWorks to deliver end-to-end shopper marketing and engagement—both in store and out. The fusion of talents and expertise among these agencies, with CROSSMARK at the core, has empowered us to deliver a leading, all-encompassing, and completely integrated Marketing Services arm to our organization. Company milestones and service expansions have only been possible because of the true beating heart of CROSSMARK: our people. Our dedicated and passionate employees work hard to provide clients with the best opportunities to drive sales, to see brands thrive, and to create lasting connections. We’re excited for what’s next in our ever-evolving company—and we hope you’ll join us for the journey ahead.

Industry

Business management consulting

Company size

10,000+ Employees

Headquarters location

Plano , TX, US

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