Consumer Insights Associate Manager information
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$60.3K - $67.6K
3% of jobs
$79.3K is the 25th percentile. Wages below this are outliers.
$75K - $82.3K
16% of jobs
$82.3K - $89.6K
16% of jobs
The median wage is $91.2K / yr.
$89.6K - $96.9K
15% of jobs
$96.9K - $104.2K
13% of jobs
$104.9K is the 75th percentile. Wages above this are outliers.
$104.2K - $111.5K
11% of jobs
$111.5K - $118.9K
4% of jobs
$118.9K - $126.2K
8% of jobs
$126.2K - $133.5K
2% of jobs
How much do consumer insights associate manager jobs pay per year?
As of Sep 11, 2026, the average yearly pay for consumer insights associate manager in the United States is $97,136.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,000.00 and $108,500.00 per year, depending on experience, location, and employer.
Consumer Insights Associate Managers are professionals responsible for gathering, analyzing, and interpreting data about consumer behaviors, preferences, and trends. They work to provide actionable insights to help guide a company's marketing strategies, product development, and business decisions. Their role often involves designing research studies, collaborating with cross-functional teams, and presenting key findings to stakeholders. By understanding what drives consumer choices, they help organizations create products and campaigns that better meet market needs.
To thrive as a Consumer Insights Associate Manager, you need a strong background in market research, data analysis, and a relevant degree such as marketing, business, or statistics. Familiarity with survey platforms, statistical analysis tools (like SPSS or Tableau), and CRM systems is typically required. Exceptional communication, critical thinking, and project management skills help you translate complex data into actionable business recommendations. These abilities ensure you can deliver impactful insights that drive strategic decision-making and business growth.
Consumer Insights Associate Managers often encounter challenges such as synthesizing large volumes of data into actionable insights and ensuring their findings align with business objectives. Balancing multiple projects with tight deadlines and communicating complex research results to non-technical stakeholders can also be demanding. To address these, developing strong project management skills, staying updated on the latest research methodologies, and fostering collaboration across marketing, product, and analytics teams are key. Regular training and open communication channels help ensure insights are both relevant and impactful.
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