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Consumer Insight Jobs in Pittsburgh, PA (NOW HIRING)

Keybank

Head of Consumer Marketing

Pittsburgh, PA · On-site

Deliver executive-level insights and recommendations to support strategic decision making ... Lead the consumer marketing control environment and ensure adherence to enterprise policies and ...

American Textile

Manager, Brand Marketing

Duquesne, PA · On-site

This role leads brand strategy from ideation through commercialization, leveraging business data, syndicated insights, and consumer research to deliver national advertising, innovation pipeline ...

Dick's Sporting Goods

Senior Merchant

Coraopolis, PA · On-site

Category Ownership and Consumer Insights * Manage, communicate and drive the vision for the category or categories of responsibility to ensure that span of control is rooted in analysis, trend ...

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All JobsConsumer Insight JobsConsumer Insight Jobs in Pittsburgh, PA

Consumer Insight information

See Pittsburgh, PA salary details

$31.6K

$69.2K

$97.6K

How much do consumer insight jobs pay per year?

As of Sep 10, 2026, the average yearly pay for consumer insight in Pittsburgh, PA is $69,150.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,600.00 and $82,000.00 per year, depending on experience, location, and employer.

What does a consumer insight professional do?

Consumer insight professionals are experts who analyze data and trends to understand consumer behavior, preferences, and motivations. They gather information through methods like surveys, focus groups, and data analysis to help companies make informed decisions about products, marketing, and customer experience. Their insights guide businesses in developing strategies that better meet the needs of their target audience and stay competitive in the market.

What are the key skills and qualifications needed to thrive as a consumer insight analyst?

To thrive as a Consumer Insight Analyst, you need strong analytical skills, a background in market research or statistics, and a relevant degree such as marketing, psychology, or business. Familiarity with data analysis tools like SPSS, Tableau, or survey platforms, as well as experience with qualitative and quantitative research methods, is essential. Outstanding communication, critical thinking, and curiosity help turn data into actionable business recommendations and foster cross-functional collaboration. These skills are crucial for accurately interpreting consumer behavior, guiding product development, and supporting effective marketing strategies.

How does a consumer insight professional typically collaborate with marketing and product development teams?

Consumer Insight professionals play a critical role in bridging the gap between customer preferences and business strategy. They regularly collaborate with marketing teams to help shape campaign messaging based on data-driven findings and with product development teams to ensure new products or features align with consumer needs. This involves frequent meetings, sharing research reports, and participating in brainstorming sessions. Successful professionals in this role are proactive communicators who can translate complex data into actionable recommendations for various stakeholders.

How to become a consumer insight analyst?

To become a consumer insight analyst, typically a bachelor's degree in marketing, psychology, statistics, or a related field is required. Developing skills in data analysis, market research, and familiarity with tools like SPSS or Tableau is important, and gaining experience through internships or entry-level roles can help build expertise in understanding consumer behavior and trends.

How to get a job in consumer insight?

To get a job in consumer insight, candidates typically need a bachelor's degree in marketing, psychology, or a related field, along with strong analytical skills and experience with data analysis tools like SPSS or Excel. Gaining experience through internships or entry-level roles in market research can also improve prospects. Developing skills in consumer behavior, research methodologies, and data interpretation is essential for success in this field.

What is a consumer insight job?

A consumer insight job involves analyzing data and research to understand consumer behaviors, preferences, and motivations. Professionals in this role use tools like surveys, focus groups, and analytics software to inform marketing strategies and product development.

What are popular job titles related to Consumer Insight jobs in Pittsburgh, PA?

For Consumer Insight jobs in Pittsburgh, PA, the most frequently searched job titles are:

What job categories do people searching Consumer Insight jobs in Pittsburgh, PA look for?

The top searched job categories for Consumer Insight jobs in Pittsburgh, PA are:

What cities near Pittsburgh, PA are hiring for Consumer Insight jobs?

Cities near Pittsburgh, PA with the most Consumer Insight job openings:

Consumer Insight jobs near you
Infographic showing various Consumer Insight job openings in Pittsburgh, PA as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 19% Part Time, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $69,148 per year, or $33.2 per hour.

Consumer Insights and Strategy Analyst

Pittsburgh, PA • On-site

System One
Business Consulting Services • 5 - 10K employees
Learn more about System Oneexternal

Contractor

Re-posted 11 days ago

Job description

For immediate consideration, please connect with me on LinkedIn at https://www.linkedin.com/in/dpotapenko and then email your resume, work authorization status, current location, availability, and compensation expectations directly to denis.potapenko@systemone.com - make sure to include the exact job title and job location in your email message.

*** W2 hourly contract work - no C2C candidates *** Location: 77 Hot Metal Street, Pittsburgh, PA 15203 - hybrid work schedule, parking provided Consumer Insights and Strategy Analyst : - As a member of the Customer Insights & Strategy team, you will be responsible for ensuring that business decisions are made with the benefit of insight & customer-first thinking. Responsible for developing, executing and analyzing insights from surveys as it relates to product, marketing channels & marketing strategy. The analyst will also be responsible for competitive tracking, brand tracking & reporting from syndicated sources. - Custom execution of surveys to inform product, marketing & strategic decisions. The analyst will own the process including questionnaire development, programming, analysis, visualization, and storytelling. - Execute wear tests as requested by the merchant teams. - Perform seasonal & marketing campaign hindsighting. - Prepare presentations and other forms of communication to thoughtfully illustrate insights from syndicated research sources. - Regularly report insights from corporate brand tracker to cross-functional & executive teams. Ad-hoc reporting will also be required. - Provide ad-hoc customer analyses to address specific questions from stakeholder groups: marketing, strategy, merchandising, and planning. - Enlist syndicated research to benchmark changes to our market position, target customer, consumer preferences, brand awareness, etc. - Escalate new customer trends to business partners; provide hypotheses informed by custom and market data around what may be causing them and make recommendations on how to strategically use these new insights. Required Qualifications : - Bachelor’s Degree in Marketing, Merchandising, Business, or related field - Proficiency in survey design and consumer/market data analysis, with practical experience in platforms such as Qualtrics (customer/employee experience) and Circana (retail and CPG market measurement)

For immediate consideration, please connect with me on LinkedIn at https://www.linkedin.com/in/dpotapenko and then email your resume, work authorization status, current location, availability, and compensation expectations directly to denis.potapenko@systemone.com - make sure to include the exact job title and job location in your email message.

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Ref: #404-IT Pittsburgh

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About System One

Sourced by ZipRecruiter

System One helps employers get work done more efficiently and economically without compromising quality. Over our 35+ year history, we've helped connect thousands of talented people with innovative companies. The excitement of a perfect fit motivates us every single day.

Industry

Business consulting services and recruiting and staffing services

Company size

5,001 - 10,000 Employees

Headquarters location

Pittsburgh, PA, US

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